AJAZZ (Chinese: 黑爵, often rendered as Heijue) is a Chinese computer-peripherals brand best known internationally for its mechanical keyboards, gaming mice, and other PC/gaming accessories. The brand was formally established on August 28, 2009, and has positioned itself around making relatively feature-rich peripherals accessible at affordable prices 1.

The company operates under the legal name Ajazz Tongchuang Electronic Technology Co., Ltd., with headquarters in Guangming District, Shenzhen, China. Its business activities cover product development, raw-material procurement, warehousing/logistics, marketing, sales, and customer service 2.

Foundation (2009)

AJAZZ states that its peripheral brand was formally established on August 28, 2009. The original mission was to create high-performance peripherals while ensuring they remained accessible to users. The initial product scope included keyboards, mice, headsets, and other computer accessories 1. Unlike many modern brands that started exclusively with custom mechanical keyboards, AJAZZ developed as a broader PC-peripheral manufacturer.

NACODEX Subsidiary (2014)

In 2014, the company established NACODEX as a subsidiary brand. AJAZZ describes NACODEX as a branch focused on combining aesthetics with gaming functionality 1.

Douyu Collaboration (2019)

In 2019, AJAZZ cooperated with Douyu, a major Chinese live-streaming platform, to develop gaming peripherals. This collaboration reportedly produced more than 50 keyboards and mice, including Douyu-themed products 1.

Firstblood Repositioning (2020)

In 2020, AJAZZ redefined its Firstblood brand toward a more internationally oriented gaming-peripheral identity. Products introduced under this repositioned line include the B16, F15, B67, and B81 models 1.

AJAZZ is best understood as a value-oriented PC peripheral brand rather than a company specializing in only one type of hardware. Its current product categories include:

• Mechanical keyboards
• Gaming mice
• Headsets and audio peripherals
• Mechanical switches
• Gaming accessories
• Office peripherals
• Cables and related accessories
• DIY keyboard products

The official store lists products ranging from compact keyboards and wireless mice to switches, cooling pads, and control devices.

Mechanical keyboards are the product category most strongly associated with the brand online. AJAZZ has produced keyboards in a wide range of layouts, including full-size, TKL, 96%/98%, 75%, 65%, 60%, compact specialty layouts, and one-handed gaming keyboards. The company explicitly states its goal is to explore different keyboard layouts, developing formats that appeal to users who do not want conventional 104-key boards 3.

The AK Series

The AK series represents the core of AJAZZ’s keyboard identity. Notable examples include:

• AK820 Family: The AK820 line helped establish AJAZZ’s reputation among budget and enthusiast mechanical-keyboard buyers. Current generations include the AK820 Pro, AK820V2, and AK820 Max. The AK820 Pro, for instance, is a 75% mechanical keyboard featuring gasket-mounted construction, hot-swappable design, Bluetooth/2.4 GHz wireless connectivity, USB-C wired connectivity, and a TFT screen 3.
• AK980: This model uses a 97-key layout and includes a metal multifunction knob. It supports both wired and wireless operation and is hot-swappable 3.

The general formula for these products combines compact layouts, wireless connectivity, mechanical switches, customization options, and relatively low pricing.

Design Philosophy

A notable part of AJAZZ’s identity is its emphasis on visual design. The brand aims to combine aesthetics, functionality, and gaming, frequently utilizing white/purple colorways, retro themes, transparent components, pastel colors, RGB lighting, novelty keycaps, screens, rotary knobs, and decorative cases. The company has experimented with designs such as gasket-mounted keyboards, mentioning models like the AC081, AK816, AC067 Cheese, and AK966 3.

Technical Features

Gasket Mounting
AJAZZ popularized features traditionally associated with enthusiast keyboards, such as gasket mounting. In this construction, the plate/PCB assembly is supported by flexible gasket material rather than being rigidly fixed to the case. This results in a softer bottom-out, more flexible typing feel, reduced harshness, and potentially lower perceived vibration. This adoption is significant as it brought enthusiast-style construction into inexpensive mainstream gaming keyboards 3.

Hot-Swappable Switches
Many AJAZZ products feature hot-swap PCBs, allowing compatible mechanical switches to be removed and replaced without soldering. This enables users to experiment with linear, tactile, or clicky switches, varying actuation forces, and different sound profiles. Models like the AK820 Pro and AK980 support this feature, making the brand attractive to newcomers entering the mechanical-keyboard hobby 3.

Wireless Technology
Modern AJAZZ keyboards commonly offer multiple connection methods, typically USB-C, 2.4 GHz wireless, and Bluetooth. This flexibility is useful for users switching between gaming PCs, laptops, tablets, phones, and office computers. For example, the AK820 Pro advertises Bluetooth 5.1, 2.4 GHz wireless, and Type-C wired connectivity. The brand has a history of experimenting with compact wireless keyboards, highlighting early models like the K870T and K620T 3.

Screens and Knobs
Newer AJAZZ keyboards often include small displays and rotary knobs. The AK820 Pro features a TFT screen, while the AK980 includes a metal multifunction knob and a TFT screen. These features, which traditionally push a keyboard toward a higher price category, are made available by AJAZZ at substantially lower price points 3.

While keyboards are the most recognizable category, AJAZZ maintains a significant mouse lineup. Current examples include the AJ159 series, AJ139P V3, AJ199, AJ179 series, AJ129, and AJ358.

• AJ159 Family: Uses PixArt sensors, including the PAW3395 and PAW3950 depending on the model, with versions advertised at up to 30,000 DPI 3.
• AJ199: An example of AJAZZ’s lightweight-mouse strategy, described by the official store as having a 58 g carbon-fiber-composite-shell design 3.

AJAZZ does not only sell keyboards; it also develops and sells mechanical switches. The company states it develops its own switches while collaborating with established manufacturers such as Cherry and Gateron. This aligns with a broader industry trend where brands increasingly develop proprietary switches rather than relying exclusively on third-party suppliers 3.

AJAZZ targets the affordable-to-midrange market. Its popularity stems from several factors:

1. Price: Products such as the AJ159 mouse and AK820 Pro keyboard are listed in the mid-$30 to high-$60 ranges respectively, though prices vary by market and promotion 3.
2. Feature Density: The brand frequently combines enthusiast features—such as hot-swap, gasket mount, wireless, RGB, knobs, and screens—into inexpensive products.
3. Design: Keyboards tend to be visually distinctive rather than purely utilitarian.
4. Variety: A wide range of layouts and product families allows users to choose between gaming, office, and enthusiast-oriented products.
5. DIY Friendliness: Hot-swappable keyboards make customization approachable without requiring soldering skills.

AJAZZ occupies a space between mainstream gaming brands (like Logitech, Razer, Corsair) and dedicated enthusiast/custom keyboard brands (like Keychron, NuPhy). It offers more enthusiast-oriented hardware than conventional budget gaming brands while maintaining accessible prices.

Compared to traditional gaming keyboards, AJAZZ enthusiast-oriented models emphasize:

AJAZZ is not solely a Chinese domestic brand. Its official company site lists sales channels including Chinese e-commerce, offline channels, and multiple international cross-border e-commerce platforms 2. The brand operates an international-facing store advertising worldwide shipping for most countries and regions 3. There are also regional operations, such as an India-facing AJAZZ site 4.

AJAZZ is part of the larger Chinese mechanical-keyboard ecosystem. China has become a central hub for manufacturing and developing mechanical keyboards, switches, keycaps, and gaming mice. AJAZZ benefits from this ecosystem by combining OEM/ODM manufacturing capabilities, proprietary product design, supply-chain access, and direct-to-consumer e-commerce. This integration helps explain how relatively inexpensive keyboards can include features like wireless connectivity, gasket structures, hot-swap sockets, and displays.

While generally well-regarded for value, potential users should note certain aspects:

• Software/Firmware: Peripheral software may be less polished or more complicated than ecosystems from very large brands.
• Model Proliferation: The brand has many similar-looking model numbers and regional/version variations, which can make identifying specific versions difficult.
• Quality Consistency: Individual models can differ in stabilizer tuning, switches, keycaps, firmware, and wireless implementation. Evaluating the specific model is recommended over assuming uniform quality across the brand.
• Support Variability: Warranty and customer-support experiences may depend on the purchase location and regional seller.

AJAZZ is a Shenzhen-based Chinese PC-peripheral brand founded in 2009 that became particularly well known for bringing enthusiast-style mechanical keyboards and gaming mice—especially compact, wireless, hot-swappable, and feature-rich designs—to relatively affordable price points 1. Its significance lies in the democratization of enthusiast peripherals, moving features like gasket mounting, hot-swapping, and proprietary switches from expensive custom builds into mass-market products.

Official References

• AJAZZ corporate website: a-jazz.com
• AJAZZ Official Store: ajazzstore.com
• AJAZZ About Us: ajazzstore.com 1

1. About Us – AJAZZ Official Store
2. AJAZZ-English official website
3. About Us – ajazz keyboard
4. About Us | Ajazz India — Gaming Peripherals Since 2009