Ashbers is a Singapore-based online retail brand and e-commerce seller operating across major digital marketplaces. The business is legally registered in Singapore as ASHBERS, a sole proprietorship established on 28 January 2021. Its registered business activity is classified as retail sale in other non-specialised stores n.e.c. 1

Unlike conventional fashion or consumer-goods brands with extensive corporate histories, Ashbers operates primarily through marketplace channels such as Lazada. 2 The company has developed a broad product catalogue rather than concentrating on one narrowly defined category. This approach allows it to serve diverse consumer segments, ranging from parents purchasing children’s items to shoppers seeking electronics and household goods.

Ashbers was formally registered in Singapore on 28 January 2021 as a sole proprietorship under UEN 53428191E. The entity was listed as operating shortly after registration. 3

The business appears to have developed primarily through online marketplace retail, distinguishing it from traditional consumer brands that often begin with a single flagship product line. By leveraging e-commerce platforms, Ashbers established a presence focused on sourcing and selling a wide range of consumer products. As of 2026, business-directory information continues to identify ASHBERS as an operating Singapore sole proprietorship.

Ashbers operates as a multi-category e-commerce retailer. Rather than building its identity around a single proprietary product line, the business maintains a diverse inventory across several sectors:

• Kids’ products and costumes
• Toys and games
• Fashion accessories
• Electronics and gadgets
• Household products
• Health and wellness items
• Party and novelty products
• General consumer goods

Examples of products sold include children’s occupation-role-play costumes, superhero capes, board games, hair-accessory sets, VR equipment, replacement gaming controllers, and digital thermometers. This variety aligns with its registered classification as a non-specialised retailer.

Lazada

Ashbers maintains a dedicated seller page on Lazada Singapore, where it offers products directly to consumers. 2 Its presence on this platform provides access to customers who shop within the Lazada ecosystem. The storefront features hundreds of listings, demonstrating the breadth of its retail strategy.

Listings observed on the platform include:

• Children’s dress-up costumes;
• Superhero costume sets;
• Toys and board games;
• Hair accessories;
• Medical and household products;
• Electronic devices and accessories.

A defining characteristic of Ashbers is its product diversity. The same storefront may contain unrelated items such as a children’s police costume, a board game, a digital thermometer, and electronic accessories. This structure positions Ashbers as an online general retailer rather than a specialised manufacturer or niche brand.

The strategy emphasises:

• Breadth of selection;
• Competitive marketplace pricing;
• Singapore-ready stock on selected products;
• Fast marketplace fulfilment;
• Customer ratings and reviews;
• Participation in marketplace promotions.

Some listings explicitly advertise Singapore ready stock and delivery/return options through the marketplace.

ASHBERS is registered as a sole proprietorship, not a private limited company. Its Unique Entity Number (UEN) is 53428191E. The registered address is located at 140 Paya Lebar Road, #05-10, AZ @ Paya Lebar, Singapore 409015. The registered Standard Industrial Classification (SSIC) code is 47109 – Retail sale in other non-specialised stores n.e.c. 1

This structure indicates that “Ashbers” functions both as a consumer-facing brand name and as the legal entity responsible for retail operations.

Marketplace evidence suggests Ashbers has established a meaningful presence among Singapore online shoppers. Storefront metrics indicate strong customer engagement, with high ratings on individual listings and substantial sales activity. However, these figures are specific to marketplace interactions and do not represent audited measures of overall revenue or market share.

Business-directory profiles estimate the entity’s revenue at below S$1 million, though such estimates are provided without warranty. 3

Publicly documented information regarding Ashbers’ founder, ownership story, brand philosophy, or mission statement is limited. Available records support describing the business as a Singapore-registered retail entity with a strong e-commerce presence, but insufficient reliable public information exists to attribute a specific origin story or proprietary manufacturing operation to the brand.

2021 — Establishment
ASHBERS is registered in Singapore as a sole proprietorship on 28 January 2021. 1

2021–2022 onward — E-commerce development
The business develops its online retail presence and product catalogue through marketplace channels.

2020s — Multi-category expansion
Its marketplace assortment expands across children’s products, toys, accessories, electronics, health-related products, and general merchandise.

2026 — Active operation
Business-directory records continue to list ASHBERS as an active Singapore sole proprietorship, while its marketplace storefront remains operational. 3

There are other businesses using similar names, such as the US financial-services company AshBer, which is unrelated to the Singaporean Ashbers discussed in this article.

1. ASHBERS (53428191E) – Singapore Entity
2. Buy Ashbers Full Product Range | Brand Selection – Lazada Singapore
3. ASHBERS – Profile, contacts and insights