• Company Name: ASUSTeK Computer Inc.
• Brand Name: ASUS
• Founded: 2 April 1989
• Headquarters: Taipei, Taiwan
• Industry: Computer Hardware, Consumer Electronics, Networking, Information Technology
• Type: Public Company
• Stock Exchange: Taiwan Stock Exchange (TWSE: 2357)
• Founders: T.H. Tung, Ted Hsu, Wayne Hsieh, and M.T. Liao
• Chairman: Jonney Shih
• Global Presence: Operations in over 50 countries with products sold worldwide.2

The name ASUS is derived from the final four letters of Pegasus, the mythical winged horse in Greek mythology symbolising wisdom, creativity, and inspiration. The founders deliberately omitted the first three letters to ensure the company would appear near the top of alphabetical listings whilst retaining the symbolic association with Pegasus.3

ASUS was founded in 1989 by four former hardware engineers from Acer. The company initially concentrated on designing high-quality computer motherboards.

An early milestone for ASUS was the successful development of motherboards compatible with Intel processors before Intel had officially released engineering samples. This technical achievement established a long-term partnership with Intel and helped ASUS gain international recognition.

Throughout the 1990s and 2000s, ASUS expanded its portfolio to include notebooks, graphics cards, networking equipment, displays, smartphones, and gaming hardware. The launch of the Eee PC in 2007 popularised the netbook category, making portable computing more affordable and accessible to a broader audience.4

ASUS manufactures an extensive range of products, including:

• Laptop computers
• Desktop PCs
• Gaming laptops and desktops
• Motherboards
• Graphics cards (GPUs)
• Computer monitors
• Wi-Fi routers and mesh networking systems
• Mini PCs
• Smartphones (Zenfone and ROG Phone series)
• Tablets
• AI PCs
• Servers and enterprise solutions
• Computer accessories and peripherals

These products serve a diverse customer base comprising consumers, gamers, professionals, content creators, businesses, and enterprise clients.5

One of the most successful divisions within ASUS is Republic of Gamers (ROG), which was launched in 2006.

ROG specialises in premium gaming hardware, including:

• Gaming laptops
• Gaming desktops
• Motherboards
• Graphics cards
• Monitors
• Keyboards
• Mice
• Headsets
• Gaming phones
• Power supplies
• Cases
• Cooling systems

ROG has become one of the world’s most recognisable gaming brands and actively supports esports teams, tournaments, and gaming communities.6

TUF Gaming (The Ultimate Force) is another gaming-focused brand under ASUS.

TUF Gaming products are engineered to offer:

• High durability
• Military-grade reliability
• Excellent performance
• Greater affordability compared to ROG

The lineup encompasses laptops, motherboards, graphics cards, monitors, keyboards, mice, and accessories.7

The Zenbook lineup represents the premium ultrabook segment of ASUS.

Key characteristics include:

• Thin and lightweight design
• OLED displays
• Long battery life
• High-end Intel or AMD processors
• Premium aluminium construction
• AI-powered productivity features

Zenbook laptops target professionals, students, and creators who require both portability and performance.8

The Vivobook family is aimed at mainstream users and offers:

• Affordable pricing
• Modern designs
• Reliable everyday performance
• Multiple screen sizes
• Options suitable for students and office work

Vivobook remains one of the most popular laptop ranges from ASUS globally.9

The ProArt lineup is designed specifically for creative professionals, such as:

• Graphic designers
• Video editors
• Photographers
• 3D artists
• Architects

ProArt devices feature high colour accuracy, powerful processors, professional GPUs, and software tailored for creators.10

ASUS has introduced numerous notable technologies over the years, including:

• AI-enabled laptops
• OLED notebook displays
• Advanced cooling systems
• Dual-screen laptops
• High-refresh-rate gaming monitors
• Innovative motherboard designs
• Premium Wi-Fi 6 and Wi-Fi 7 networking products

The company invests heavily in research and development to advance computing technologies.11

ASUS is widely recognised for:

• Reliable motherboards
• High-performance gaming products
• Premium laptops
• Innovative engineering
• Strong product quality
• Extensive research and development

It has received numerous international awards for product design, innovation, and technology.12

1. About ASUS – Brand Story – Company-Introduction
2. About ASUS History | ASUS Global
3. 35 years of incredible innovation at ASUS! | ASUS Pressroom – Official Global News & Updates
4. ASUS Empowers the Future with its Commitment to Continuous Innovation | ASUS Pressroom – Official Global News & Updates
5. ASUS Business Company Profile by ASUS
6. ASUS Celebrates 25th Anniversary with Company-wide Sports Day | ASUS Pressroom – Official Global News & Updates
7. About ASUS History｜ASUS USA
8. About us | ASUS Pressroom – Official Global News & Updates
9. Jonney Shih
10. About ASUS History
11. Message from the Chairman and CEO | Philosophy | ASUS ESG website, ASUS ESG goal
12. ROG – Republic of Gamers｜Philippines | For Those Who Dare