Early trademark history

The earliest readily verifiable U.S. trademark record for ASUWISH relevant to electronics was filed on 28 July 2016 by Shenzhen Diyi Buluo Trading Co., Ltd. The application covered a broad range of electronic products and accessories, including smartphone cases, cameras, headphones, smartphones, protective films, GPS devices and other electronic equipment. The trademark was registered on 14 March 2017. U.S. records state a first-use date of 9 May 2015 for both commercial and general use.3

These dates place the mid-2010s as a reasonable reference point for Asuwish’s emergence as an identifiable electronics accessory brand, although trademark registration dates do not necessarily establish the founding date of the company itself.

Shenzhen Diyi Buluo Trading Co., Ltd. subsequently filed another ASUWISH trademark application in the United States in June 2025. This later filing covered products such as phone straps, protective smartphone covers, screen protectors, battery chargers, portable power chargers, headphones and earbuds.4

Expansion through online commerce

Asuwish developed primarily as an e-commerce-oriented accessory brand rather than as a traditional consumer electronics manufacturer with a physical retail network. Third-party marketplace tracking sources record an Asuwish official store on Amazon dating back to 2017, describing it as selling hundreds of products concentrated in the mobile accessory category.5

Walmart also carries a substantial catalogue under the Asuwish brand, featuring hundreds of phone case listings ranging from inexpensive rugged cases to wallet-style designs.2

Researching Asuwish involves navigating multiple trademark records associated with different owners and product classes. The primary electronics-related U.S. registration, No. 5,160,240, identifies Shenzhen Diyi Buluo Trading Co., Ltd. as the owner.3 However, later ASUWISH registrations were filed by Wu Youwu covering unrelated categories such as furniture, toys, cosmetics and sporting goods.89

Consequently, not every product bearing the Asuwish name is manufactured or owned by a single corporate entity. For the smartphone accessory business specifically, however, Shenzhen Diyi Buluo Trading Co., Ltd. remains the significant rights holder, owning both the original electronics-related U.S. registration and the newer 2025 application.4

Asuwish’s core business is smartphone protection.

Phone cases

The brand offers an extensive range of cases designed for specific smartphone models, including:

• Samsung Galaxy
• Samsung Galaxy Z Fold and Z Flip
• Motorola Moto series
• Google Pixel
• LG
• OnePlus
• Apple iPhone
• Other Android devices

The official website describes its focus as combining protection, style and functionality through model-specific designs.1

Wallet and folio cases

A recognisable product category for Asuwish is the wallet-style phone case. These typically combine a protective shell with features such as card slots, cash compartments, magnetic closures, kickstands, wrist straps, detachable covers, crossbody straps and integrated screen protectors. Documentation for specific models, such as Coolpad cases, describes PU-leather exteriors with TPU inner shells and multifunctional wallet capabilities.10

Rugged cases

Asuwish also sells conventional protective cases emphasising shock resistance, reinforced corners, hard outer shells, drop protection, camera lens coverage, raised edges and full-body protection. Marketplace listings show these products across numerous phone models.11

Screen protector bundles

Many Asuwish cases are sold as bundles that include tempered glass screen protectors. This packaging strategy is particularly common with wallet and rugged case designs.12

Straps and carrying accessories

Newer product activity indicates expansion into accessories such as phone straps, chargers, portable power banks, headphones and earbuds. These categories appear explicitly in the brand’s 2025 U.S. trademark application.4

According to its official website, Asuwish positions its products around three core concepts: Protect. Enhance. Inspire. The stated approach combines protective functionality with aesthetic appeal and convenience, rather than treating phone cases solely as utilitarian shells.1

In practice, this philosophy is reflected in products that integrate multiple functions, such as cases that serve simultaneously as wallets, stands and carrying accessories. The design range spans simple transparent or rugged cases to decorative leather-look and glitter-oriented wallet cases, with wholesale listings also showing card-holder and crossbody-strap configurations.12

Asuwish follows a high-volume, relatively low-price e-commerce model. Rather than concentrating on flagship products, the company maintains a large number of phone-model-specific SKUs. This strategy capitalises on each new smartphone release creating demand for corresponding accessories.

The business approach can be summarised as: many compatible devices leading to many case designs, distributed via marketplaces at accessible price points. Walmart listings show numerous Asuwish cases in the budget range, while third-party Amazon seller data places the average price of products from the Asuwish official store in the mid-teens in U.S. dollars.7

Reliable public information regarding Asuwish’s own manufacturing facilities is limited. It is more accurate to describe Asuwish as a consumer accessories brand associated with Shenzhen-based trading activity rather than claiming it operates large proprietary manufacturing plants.

The connection with Shenzhen Diyi Buluo Trading Co., Ltd. is documented in trademark records, and third-party marketplace information indicates that products sold through the official store ship from China.5 However, public sources do not establish the precise factories, suppliers or production facilities used for every Asuwish product.

Asuwish’s distribution is heavily oriented towards online retail.

Amazon

Asuwish has operated an official Amazon marketplace presence since at least 2017.5 The assortment includes cases for both older and newer smartphone models, covering Samsung Galaxy, Google Pixel, Huawei, OnePlus and other Android devices.

Walmart

Walmart currently carries a substantial Asuwish assortment, with hundreds of listings including rugged, wallet, flip and screen protector cases.2

Wholesale distribution

Asuwish products also appear on wholesale and distribution platforms. For example, TVCMALL lists dozens of Asuwish products, including cases for newer Samsung, iPhone and OnePlus models, suggesting a distribution model that extends beyond single marketplaces.12

Asuwish occupies the affordable aftermarket smartphone accessories segment. It is positioned below premium brands that emphasise advanced materials or luxury design, while offering more features than basic generic shells. Competitive characteristics include:

1. Broad compatibility covering many different phone models.
2. Low-to-mid price positioning that remains generally accessible.
3. Functional designs incorporating wallets, stands, straps and screen protectors.
4. Large SKU selection with numerous designs for individual phone models.
5. Marketplace availability through major e-commerce platforms.
6. Rapid model coverage with continued additions for newer smartphones.7

Asuwish is an independent accessory brand and is not a subsidiary or official case division of Samsung, Apple, Google, Motorola or other smartphone manufacturers. Descriptions stating compatibility with specific devices, such as the Samsung Galaxy S24 Ultra, indicate fitment only and do not imply endorsement or manufacture by the phone maker.

The brand has accumulated a substantial marketplace presence. Third-party Amazon seller tracking reported over 5,000 recent customer ratings for the Asuwish official store as of July 2026, with an average rating of approximately 4.8 out of 5.6

Marketplace ratings should be interpreted cautiously as they reflect individual products and purchasing experiences. Given the vast catalogue, quality may vary by model and product design; a wallet case for one device and a rugged case for another should not be assumed to use identical materials or construction standards.

The word “Asuwish” is distinctive and is not simply the English phrase “as you wish”. The original U.S. electronics trademark record states that the wording has no foreign-language meaning.3 However, a separate 2020 ASUWISH trademark owned by Wu Youwu explicitly lists “AS YOU WISH” as a pseudo mark, indicating the phrase has been associated with the name in a different trademark context.8

The most accurate interpretation is that Asuwish is a stylised brand name resembling the phrase “as you wish”, rather than an abbreviation with a documented official expansion.

The trademark history illustrates the brand’s evolution:

• 2015: U.S. trademark records report first use in commerce for the electronics-related ASUWISH mark.3
• 2016: Shenzhen Diyi Buluo Trading Co., Ltd. files the U.S. ASUWISH trademark application covering electronics and smartphone-related products.3
• 2017: The electronics-related trademark is registered in the United States.3
• 2017 onwards: Third-party marketplace records place an Asuwish official store on Amazon.5
• 2025: Shenzhen Diyi Buluo Trading Co., Ltd. files another U.S. ASUWISH application covering phone cases, screen protectors, phone straps, chargers, headphones and earbuds.4

This later filing suggests the brand continues to maintain and potentially broaden its positioning in the mobile accessories sector.

Evidence exists of Asuwish trademark activity outside the United States. A European Union trademark record identifies Shenzhen Diyi Buluo Trading Co., Ltd. as the owner of an Asuwish mark filed in 2016 and registered in 2017, covering smartphones, mobile phone cases, protective films and related electronics.13 Consequently, the brand’s products are not confined to the U.S. market and can be found through international retailers and distributors.14

Asuwish is most strongly associated with affordable, model-specific smartphone cases emphasising functionality. Its most characteristic products are arguably the wallet and folio cases that combine phone protection with card storage, stands and straps, although the catalogue also contains conventional rugged and slim protective cases.

Strengths

• Very broad smartphone compatibility
• Large selection of styles
• Generally affordable pricing
• Many multifunctional designs
• Wallet, stand and strap options
• Screen protector bundles
• Strong presence on major online marketplaces
• Continued coverage of newer smartphone models

Potential weaknesses

• Brand recognition is significantly lower than major accessory brands such as OtterBox, Spigen or UAG.
• Public information about corporate structure and manufacturing operations is limited.
• Product quality may differ considerably between individual models.
• A vast catalogue makes it difficult to treat the entire range as having consistent construction standards.
• Some marketplace listings feature extremely long, keyword-heavy product titles, complicating product comparison.7

Asuwish is best understood as an e-commerce-focused smartphone accessory brand with roots in the Chinese trading and manufacturing ecosystem and documented U.S. trademark activity dating back to the mid-2010s. Its commercial identity is built around affordable phone cases, particularly multifunctional wallet, folio and protective designs.

The brand does not compete primarily on premium materials, proprietary technology or luxury branding. Instead, its strategy relies on breadth: supporting many phone models, offering diverse styles and combining useful features at accessible prices. The strongest documented corporate connection is Shenzhen Diyi Buluo Trading Co., Ltd., which owns the principal electronics-related U.S. ASUWISH trademark and filed the 2025 application covering expanded mobile accessories.4

1. Asuwish website – Premium phone cases in the Brand Company
2. Asuwish Phone Cases in Cellphone Accessories – Walmart.com
3. ASUWISH Trademark of Shenzhen Diyi Buluo Trading Co., Ltd. – Registration Number 5160240 – Serial Number 87119034 :: Justia Trademarks
4. ASUWISH Trademark Application of Shenzhen Diyi Buluo Trading Co., Ltd. – Serial Number 99237680 :: Justia Trademarks
5. Asuwish official store on Amazon.com Marketplace – SellerRatings.com
6. Asuwish official store Review 2026: Seller Profile, Analysis & Rating on Amazon – Cherry Picks
7. Asuwish Shop Cases by Phone Model in Phone Cases – Walmart.com
8. ASUWISH Trademark of Wu Youwu – Registration Number 6388031 – Serial Number 90223694 :: Justia Trademarks
9. Wu Youwu Trademarks Page 1 :: Justia Trademarks
10. Asuwish Phone Case User Manual
11. Asuwish Phone Case for Samsung Galaxy Z Fold 3 5G – Instruction Manual
12. ASUWISH Brand Distributor & Wholesale Supplier | TVCMALL
13. Asuwish – Infos zur Marke Nr 015778467 (EUIPO, 29.08.2016) · TMDB
14. Asuwish – Lapson México