Corporate details are primarily derived from Bebird’s official company information. While some older pages cite a 2017 founding date, the current official brand history identifies 2018 as the beginning of the brand’s story. 12

Bebird’s development is closely tied to Heifeng Zhizao (Shenzhen) Technology Co., Ltd., a technology manufacturer based in Shenzhen. According to the company’s official records, Heifeng Zhizao was established in 2018, marking the start of its work on consumer-grade endoscopic technology and the first Bebird product. 1

2018 — Foundation

The brand originated from efforts to adapt consumer-grade visual ear-care technology. The primary goal was to take miniature endoscopic concepts traditionally used in professional medical settings and make them accessible to ordinary consumers. 13

2019 — First major product and overseas expansion

Bebird launched the B1, described by the company as the world’s first consumer-grade over-the-counter (OTC) visual ear-cleaning device. During this period, the brand expanded into North America and received media coverage, including features in The New York Times. 13

2020 — Rapid product development

The X7 Pro model was introduced through Xiaomi’s crowdfunding ecosystem, reportedly raising more than $1.8 million. Bebird also released the R1, which became one of its classic product lines. The company subsequently established additional manufacturing facilities and international operations. 1

2021 — Design recognition

The Note3 series won a Red Dot Design Award. Internationally, Bebird continued to expand its distribution network, including sales through Walmart in the United States. 13

2022 — Further recognition and expansion

The Note5 Pro received both the Red Dot and iF Design Awards. Bebird also expanded its corporate facilities in Shenzhen during this year. 1

2023 — Global expansion

Bebird reported that its global user base had surpassed 20 million. At this time, products were available through more than 30,000 offline retail stores and distributed in over 180 countries and regions. 1

2024–2025 — EarSight and international growth

In 2024, Bebird introduced EarSight Plus to overseas markets and established a manufacturing base in Vietnam. By 2025, the company reported that EarSight Plus sales exceeded 2 million units and that its total global user base passed 35 million. Current reports indicate annual sales of 2.4+ million units across more than 180 countries. 1

Bebird’s central product category consists of small wireless ear cameras combined with ear-cleaning instruments. Traditional ear picks lack visual feedback, but Bebird devices place a miniature camera at the tip, allowing users to view the ear canal on a smartphone or compatible display while using the tool. 1

A typical device includes:

• A miniature HD camera
• LED lights surrounding the camera
• An ear-cleaning scoop or specialized attachment
• Wireless connectivity
• A rechargeable battery
• A smartphone application or viewing interface
• Flexible or articulated components on select models

Current product lines include models such as EarSight R1, EarSight Note 5, EarSight Plus, and EarSight M9. The Chinese catalog also lists numerous families including R1, R3, T15, T5 Pro, C3 Pro, D3 Pro, Note3 Pro, Note5 Pro, and M9 Pro. 2

Core Technology

Miniature Endoscopy: The defining feature of Bebird products is miniature endoscopic imaging, adapted from professional medical applications for consumer use. This allows users to see a magnified image of the ear canal rather than relying on blind insertion. 13

Wireless Viewing: Many devices transmit camera images wirelessly to smartphones, enabling real-time observation of the ear canal. 13

Illumination: Due to the darkness of the ear canal, devices incorporate multiple small LEDs around the camera lens to ensure visibility. Some models advertise high-resolution cameras paired with enhanced lighting systems. 1

Flexible Designs: Certain models utilize flexible or articulated structures designed to navigate the natural curvature of the ear canal. Bebird advertises a 270° flexible ear-camera design on its global store. 1

Specialized Mechanical Designs: The company has developed products featuring miniature mechanical arms and visual forceps to enhance precision in ear care. 1

The name Bebird references a hummingbird metaphor: the bird extends its slender beak into a flower to collect pollen without damaging it. This analogy represents an ear-cleaning tool entering the ear canal gently while removing wax. English-language materials also associate the name with the concept of “be nice to yourself,” emphasizing self-care and wellness. 31

Stated values include technology, safety, user-centered design, convenience, visual ear care, and at-home personal wellness.

Design plays a significant role in Bebird’s positioning, aiming to resemble modern consumer electronics rather than conventional medical instruments. The Note3 series received a Red Dot Design Award, and the Note5 Pro earned both Red Dot and iF Design Awards. This approach positions the brand at the intersection of consumer electronics, personal care, and miniature medical imaging technology. 13

According to official sites:

• Brand Owner: BlackBees International (Hong Kong) Co., Ltd.
• Manufacturer: Heifeng Zhizao (Shenzhen) Technology Co., Ltd., located in Shenzhen, Guangdong, China.
• North American HQ: BlackBees Inc. in California.

Separate corporate materials note that Black Bees Innovation (HK) Technology Limited was established in 2019, operating R&D centers, manufacturing facilities, and international sales operations. 13

Bebird pursues a global strategy, with products distributed in 180+ countries and regions. Sales channels include major retail and e-commerce platforms in markets such as the United States, Japan, South Korea, Thailand, France, Belgium, and China. 13

Localized operations exist in several key markets:

• United States
• Canada
• Japan
• South Korea
• Thailand
• France
• Belgium
• China

For instance, the Korean operation maintains a dedicated retail and support site selling EarSight products locally. 4

Bebird emphasizes proprietary technology, claiming 260+ global patents on its current official store. Previous materials cited more than 200 patents. The technology portfolio covers wireless smart endoscopes, miniature visual ear-cleaning mechanisms, visual forceps, gyroscope-related technologies, wireless image transmission, flexible structures, and illumination systems. 13

Bebird occupies a niche between consumer electronics and home health technology. It is not strictly an audiology company, as its tools are for general ear care rather than professional hearing assessment. Nor is it a traditional ear-pick manufacturer, due to its reliance on cameras, imaging, and industrial design. Its positioning can be summarized as smart consumer ear care using miniature visual-endoscopy technology. 1

While Bebird promotes safer visual ear care, its products are not substitutes for professional medical examinations. The ear canal and eardrum are delicate; improper insertion of any instrument can cause injury. Visibility provided by the camera does not eliminate physical risks. Additionally, earwax serves protective functions and does not always require complete removal. Individuals experiencing pain, discharge, hearing loss, suspected eardrum damage, or infection should seek medical care rather than relying on consumer devices. 1

As of 2026, Bebird presents itself as an established global ear-care technology company with over seven years of development. The international portfolio is increasingly centered around the EarSight brand name, while the broader ecosystem includes multiple generations of visual ear-cleaning products. Messaging has shifted from selling “electronic ear picks” to promoting at-home ear health and visual ear wellness, focusing on tools that allow consumers to inspect, clean, and protect their ears. 13

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