BEIDIQI (Chinese: 贝迪奇) is a Chinese infant formula brand owned by Feihe (飞鹤), a major dairy and infant nutrition company in China. It is not an independent dairy manufacturer but rather a specific product series within the broader Feihe brand portfolio.1 The brand focuses primarily on infant and young child formula milk powder, with products designed to support nutritional needs across different stages of early childhood.

Historically positioned towards the mother-and-baby retail channel, BEIDIQI emphasises nutritional support for infant growth and development. Corporate filings and industry research consistently identify it as one of Feihe’s core domestic milk-product brands.2 While some online listings may use the name for unrelated goods, in the context of consumer nutrition, BEIDIQI refers specifically to the 精粹贝迪奇 (Jingcui Beidiqi) formula range produced by Feihe.

The Chinese government food-regulatory database records three distinct formula registrations under this brand: 精粹贝迪奇婴儿配方奶粉 (Infant Formula), 精粹贝迪奇较大婴儿配方奶粉 (Older Infant Formula), and 精粹贝迪奇幼儿配方奶粉 (Young Child Formula). These correspond to age groups of 0–6 months, 6–12 months, and 12–36 months respectively, with Feihe (Gannan) Dairy Co., Ltd. listed as the applicant and producer.4

BEIDIQI has a longstanding presence within Feihe’s product ecosystem. Historical corporate filings from Feihe’s predecessor entities identified “Beidiqi” as one of the company’s key Chinese milk-product brands, alongside others such as Feifan, Feihui, and Feiyue.1 Industry research indicates that the brand was introduced around 2007, developed specifically for the mother-and-baby specialty store channel with a focus on physical and cognitive development nutrition.

Over time, the product line evolved into the current 精粹贝迪奇 (Jingcui Beidiqi) series. This modern iteration maintains the conventional three-stage infant formula structure mandated by Chinese regulations. Government records confirm active registrations for all three stages, distinguishing these official domestic products from unverified goods that may share similar transliterations online.56

It is important to distinguish between BEIDIQI as a brand and Feihe as a corporate entity. BEIDIQI is a sub-brand within Feihe’s multi-brand strategy, which targets various consumer segments through different product lines. Historical SEC filings from Feihe International explicitly list Beidiqi among the company’s Chinese milk-product brands,3 while more recent industry directories identify 精粹贝迪奇 as a Feihe brand manufactured by Feihe (Gannan) Dairy.4

This relationship can be understood hierarchically: China Feihe operates as the parent group, managing a portfolio of infant formula brands that includes BEIDIQI. Unlike flagship premium lines such as Star Feifan (星飞帆), BEIDIQI has historically been categorised as a mainstream offering, providing accessible nutrition within Feihe’s broader ecosystem.789

The BEIDIQI range consists of three primary formula products, each registered for specific developmental stages:

Stage 1: Infant Formula

精粹贝迪奇婴儿配方奶粉
Designed for infants aged 0–6 months, this first-stage formula is registered under Feihe (Gannan) Dairy. It serves as the foundational nutritional product in the series for newborns and young infants.589

Stage 2: Older Infant Formula

精粹贝迪奇较大婴儿配方奶粉
Intended for infants aged 6–12 months, this second-stage formula supports nutritional requirements during the transition to solid foods and continued growth.6

Stage 3: Young Child Formula

精粹贝迪奇幼儿配方奶粉
Formulated for toddlers aged 12–36 months, this third-stage product addresses the dietary needs of young children beyond infancy.47

All three stages have been repeatedly documented in Chinese regulatory records, including initial registrations and subsequent certificate renewals.

BEIDIQI’s nutritional positioning traditionally centres on protein quality, digestion, and absorption. Historical product descriptions highlight ingredients such as hydrolysed whey protein, lactoferrin, α-lactalbumin, DHA, ARA, lutein, nucleotides, prebiotics, and OPO structured lipids, depending on the specific formulation generation.

A key marketing concept associated with the 精粹贝迪奇 line is “dual protein” (双蛋白), often phrased as “双蛋白，‘贝’吸收”. This refers to the combination of hydrolysed protein and lactoferrin, intended to provide complementary nutritional characteristics regarding digestibility. However, as with all infant formulas, individual tolerance varies, and marketing claims should not be interpreted as medical guarantees. Furthermore, formulations can change between production batches and generations; ingredient lists from older products may not reflect current specifications.

BEIDIQI products are manufactured within Feihe’s domestic dairy production network. Regulatory records for the currently registered 精粹贝迪奇 formulas identify Feihe (Gannan) Dairy Co., Ltd. (飞鹤（甘南）乳品有限公司) as the applicant and producer.4 Gannan is located in Heilongjiang Province, a significant dairy-producing region in northeastern China where Feihe has developed dedicated farming and manufacturing infrastructure. Historically, Feihe’s production network has also included facilities in Kedong, Longjiang, and Zhenlai.

As an infant formula sold in China, BEIDIQI is subject to China’s strict infant formula registration system. The State Administration for Market Regulation maintains records for all three stages of 精粹贝迪奇, with Feihe (Gannan) Dairy listed as the responsible entity.456 This regulatory oversight distinguishes officially registered domestic formulas from generic or unverified products sold online.

Internationally, specific BEIDIQI products have received recognition from product evaluation organisations. Monde Selection awarded Gold status to 精粹贝迪奇 Infant Formula (Stage 1), Older Infant Formula (Stage 2), and Young Child Formula (Stage 3) in 2023.456789 These awards reflect evaluation by that specific organisation and do not constitute regulatory certification or evidence of medical superiority over other formulas.

Within Feihe’s portfolio, BEIDIQI occupies a mainstream market position. Industry analyses have historically categorised Feihe’s offerings into tiers, with brands like Star Feifan (星飞帆) and organic lines at the premium end, while BEIDIQI is grouped among more accessible, basic infant formula offerings. This multi-brand strategy allows Feihe to address different price points and distribution channels simultaneously.

Distribution has historically focused on China’s mother-and-baby specialty store channel, aligning with the brand’s original development for retail environments emphasising nutritional consultation. Today, BEIDIQI products are also available through Chinese e-commerce platforms and retail channels under the 精粹贝迪奇 name, though marketplace listings may occasionally mix older and newer packaging versions.

BEIDIQI illustrates Feihe’s strategic approach to the Chinese infant formula market. Rather than relying on a single brand, Feihe maintains a diverse portfolio including 星飞帆 (Star Feifan), 臻爱倍护, 精粹益加, 精粹贝艾儿, and 飞帆. BEIDIQI serves as a key component of this ecosystem, providing a mainstream option distinct from the company’s luxury or specialised lines.

Consumers researching this brand should note that “Beidiqi” may appear in unrelated online listings for furniture or electronics. In the context of infant nutrition, the relevant entity is strictly the 贝迪奇 / 精粹贝迪奇 formula brand connected with Feihe.

1. SEC
2. SEC
3. SEC
4. 精粹贝迪奇幼儿配方奶粉（12-36月龄，3段） – 金奖 – Monde Selection 2023
5. 精粹贝迪奇婴儿配方奶粉（0-6月龄，1段） – 金奖 – Monde Selection 2023
6. 精粹贝迪奇较大婴儿配方奶粉（6-12月龄，2段） – 金奖 – Monde Selection 2023
7. 精粹贝迪奇幼儿配方奶粉（12-36月龄，3段） – 金奖 – Monde Selection 2023
8. 精粹贝迪奇婴儿配方奶粉（0-6月龄，1段） – 金奖 – Monde Selection 2023
9. 精粹贝迪奇婴儿配方奶粉（0-6月龄，1段） – 金奖 – Monde Selection 2023