BESTORE (Chinese: 良品铺子; pinyin: Liángpǐn Pùzi) is a major Chinese snack food brand and retail enterprise headquartered in Wuhan, Hubei Province. The company offers a diverse product portfolio encompassing nuts, meat snacks, dried fruits, confectionery, pastries, and vegetarian delicacies. It operates through an extensive omnichannel network comprising physical stores, e-commerce platforms, and social commerce channels. The corporate entity, Bestore Co., Ltd., is listed on the Main Board of the Shanghai Stock Exchange under the ticker symbol 603719.

BESTORE distinguishes itself from traditional food manufacturers by integrating product research and development, supply chain management, and retail operations. Its strategic positioning focuses on “high-quality” or “premium” snacks, supported by digital infrastructure and global sourcing capabilities. While primarily focused on the domestic Chinese market, the brand has engaged in international marketing and global ingredient procurement to support its product ecosystem.

The registered address for Bestore Co., Ltd. is No. 8 Gexin Avenue, Zoumaling, Dongxihu District, Wuhan.7 The company completed its initial public offering and began trading on the Shanghai Stock Exchange on 24 February 2020.8

The English name “BESTORE” corresponds to the Chinese brand name “良品铺子”. The nomenclature reflects specific brand values: “Liangpin” (良品) signifies high-quality products, while “Puzi” (铺子) evokes the image of a traditional, approachable shop. Conversely, the English moniker reinforces a modern and internationalised brand identity.

Historically, the brand’s core philosophy has been to bring global snack flavours to consumers. Official narratives indicate that BESTORE aims to provide convenient access to quality snacks through its multi-channel retail presence.13

Foundation and Early Growth

BESTORE was established in Wuhan in 2006. The first store opened as a small-scale snack shop before expanding into a chain retail enterprise.1 Unlike traditional manufacturers, the early strategy focused on aggregating diverse regional snacks for consumer convenience, combining product curation with retail experience.

By mid-2018, the company had expanded its physical footprint to over 2,000 stores.1 During this period, BESTORE developed an integrated operational model spanning procurement, R&D, processing, supply chain logistics, and both offline and online sales.

Strategic Transformation

In 2019, BESTORE formally adopted a “premium snack” strategy.2 This pivot aimed to enhance value across multiple dimensions rather than simply increasing price points:

• Raw Materials: Sourcing superior ingredients with distinct geographical origins.
• Product R&D: Developing products tailored to specific consumption scenarios and taste preferences.
• Food Safety: Elevating standards across the supply chain and production processes.
• Packaging: Adopting refined, visually appealing designs targeting younger demographics.
• Experience: Positioning snacks within leisure, social, and entertainment contexts.

This strategy is summarised officially as creating high-quality snacks through “good raw materials, good craftsmanship, and good taste”.3

Capital Markets and Ownership

Bestore Co., Ltd. listed on the Shanghai Stock Exchange Main Board on 24 February 2020 with the stock code 603719.8 The listing marked its transition to a public company and solidified its status as a representative “premium snack” enterprise in China’s A-share market.

In July 2025, the controlling shareholder, Ningbo Hanyi, signed agreements to transfer shares to state-owned entities linked to Wuhan, including Wuhan Wanggu Innovation Investment Co., Ltd. and Changjiang Guomao. Had this transaction concluded, actual control would have transferred to the Wuhan State-owned Assets Supervision and Administration Commission. However, in October 2025, the company announced the termination of these agreements. Consequently, the anticipated change in control did not occur, and Ningbo Hanyi remained the controlling shareholder with Yang Hongchun, Yang Yinfen, Zhang Guoqiang, and Pan Jihong retaining actual control.

BESTORE operates as a multi-category snack platform rather than a single-product brand. Historical data indicates a product mix exceeding 1,000 SKUs.4 Key categories include:

Nuts and Roasted Seeds

A foundational category featuring walnuts, peanuts, sunflower seeds, pistachios, cashews, almonds, and mixed nut blends.

Meat Snacks

Includes duck, chicken, beef, chicken feet, jerky, and braised items. The company frequently modernises traditional recipes through adjusted flavour profiles and convenient packaging.

Dried Fruits and Preserves

Comprises mango slices, raisins, hawthorn, plum products, and other preserved fruits.

Confectionery and Pastries

Covers biscuits, cakes, traditional pastries, candies, and chocolates.

Vegetarian and Speciality Snacks

Features soy-based products, vegetable snacks, mushrooms, and other mountain delicacies.

Product Development Approach

Innovation at BESTORE often addresses specific consumer pain points. For example, boneless chicken feet were developed to resolve the inconvenience of eating traditional bone-in varieties.5 This reflects a broader R&D philosophy combining traditional foods with consumer insights, process improvements, and updated packaging, rather than merely replicating existing market offerings.

Sub-brands

To address specific market segments, BESTORE launched Xiaoshixian (小食仙), a sub-brand dedicated to children’s snacks. Established around 2020, Xiaoshixian focuses on product development tailored specifically for young consumers, demonstrating the group’s strategy of diversifying beyond the core master brand.6

Omnichannel Retail

BESTORE employs a comprehensive sales system integrating online and offline channels. These include direct-operated stores, franchised outlets, third-party e-commerce platforms, proprietary mobile apps, O2O services, B2B and B2C channels, social commerce, group buying, and community retail. This structure allows consumers to engage with the brand across various touchpoints.12

Digital Integration

Digital technology connects consumer data, R&D, inventory, store operations, and logistics. By analysing purchasing behaviour, the company informs product development and supply chain decisions. This data-driven approach positions BESTORE closer to a “Digital + Food + Retail” entity than a conventional food factory.12

Supply Chain Management

Managing over 1,000 SKUs requires complex coordination of raw materials, processing techniques, shelf life, and logistics. BESTORE’s competitive advantage lies in managing this intricate supply chain rather than any single hero product. The company has emphasised combining “brand power” with “manufacturing power”, investing in global nut processing capabilities and integrated manufacturing parks.11

Although primarily a domestic player, BESTORE has pursued international engagement. In 2016, the brand featured in a promotional campaign at Times Square in New York, aiming to showcase the Chinese snack market to overseas partners and explore cooperation opportunities.610 Its international strategy encompasses both promoting the brand abroad and sourcing global ingredients for the Chinese market.

The company has also received international recognition for product quality, including Gold Quality Awards from Monde Selection, validating its premium positioning on a global stage.9

BESTORE operates in China’s highly competitive snack sector alongside peers such as Three Squirrels, Be & Cheery, Laiyifen, and Yanjin Shop Food. Each competitor employs distinct models:

BESTORE’s differentiation stems from its integration of physical retail presence, proprietary brand equity, and full-chain supply management.13

BESTORE envisions building a “snack kingdom” that delivers happiness through high-quality food experiences.13 Its stated English mission is to “Provide high-quality food and touch the world with tasty snack,” underscoring a commitment to connecting with consumers through quality and taste.

1. 良品铺子
2. liang pin pu zi ning meng qu gu feng zhao （suan la wei）_Bestore Co.,Ltd. _Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing
3. xiao shi xian nai lao shan zha bang_Bestore Co.,Ltd. _Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing
4. liang pin pu zi su cui bo bing（hai tai wei）_Bestore Co.,Ltd. _Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing
5. Bestore Co., Ltd. 良品铺子股份有限公司 | LinkedIn
6. Bestore, China’s Top Snack Brand, Lands on New York’s Times Square
7. 良品铺子(603719)公司资料_新浪财经_新浪网
8. 良品铺子(603719)_公司公告_良品铺子首次公开发行股票招股说明书新浪财经_新浪网
9. The Winner of Four Gold Quality Awards in Monde Selection BESTORE has been Internationally Recognized for its snacks
10. Inviting Overseas Partners to Explore the Chinese Snacks Market — China’s Bestore Leads the Way
11. Bestore Co., Ltd. 良品铺子股份有限公司 | LinkedIn
12. BESTORE_cases-HUAWEI CLOUD
13. BESTORE是什么牌子_良品铺子品牌是什么档次？-百强排行网