CARPRO describes its mission around developing advanced detailing products and states it operates its own laboratory and factory, supported by an international network of professional detailers. 1

CARPRO emerged during a period when the automotive detailing market was dominated by traditional products such as carnauba waxes, polymer sealants, polishes, and conventional cleaners.

According to interviews with founder Avi Moradi, his interest in the technology originated from working with Korean business partners. He encountered a new type of automotive “glass coating” technology in the Korean market and recognized its potential for paint protection in Western markets. 2

The company was established in 2009. Its internal history describes the founding as being driven by individuals passionate about cars who sought to make exceptional detailing technology available to enthusiasts, positioning the company as an early pioneer in automotive nanotechnology.

The Korean Connection

CARPRO is generally described as a South Korean-origin brand, with manufacturing and development closely associated with South Korea. A 2017 interview with Moradi stated that the company’s factory was located in South Korea and that around 90% of its products were manufactured in-house, with the remainder produced under exclusive contracts where in-house production was not economically practical.

Older industry sources also describe the brand’s international headquarters as being in Cyprus, while production was carried out in South Korea.

In simplified terms:

CARPRO = Korean-origin product development/manufacturing + international management and distribution.

A significant part of CARPRO’s history involves its transition from AQuartz to CQUARTZ.

CARPRO’s first coating was called A.Quartz. It used a water-based formulation, but the product did not initially perform as hoped commercially. The company subsequently developed C.Quartz, using a solvent-based formulation, which became its leading coating. This formed the foundation of what is now the CQUARTZ product family.

This shift helped move the market’s attention away from asking “What wax should I use?” toward “What coating system should I use?”

CQUARTZ is CARPRO’s principal family of ceramic/nanotechnology automotive coatings. The basic concept is to create a chemically bonded or highly durable protective layer over a properly prepared surface rather than relying on a conventional wax film.

Depending on the specific product, CARPRO’s coating technology is designed to provide characteristics such as:

• Gloss enhancement
• Hydrophobic behavior
• Chemical resistance
• Easier maintenance
• Protection against environmental contamination
• Surface durability
• Reduced adhesion of dirt and contaminants

The CQUARTZ family has expanded into coatings for different automotive surfaces. Examples include:

• CQUARTZ CQ.UK
• CQUARTZ Finest Reserve
• CQUARTZ DLUX — wheels, plastic and trim
• CQUARTZ Fabric
• CQUARTZ Leather
• CQUARTZ Skin — PPF and vinyl
• CQUARTZ BlackOut — tyres and rubber
• CQUARTZ DLight — UV protection for headlights, PPF and plastics
• DQUARTZ — CARPRO’s nanodiamond coating technology

CARPRO’s current catalogue distinguishes between consumer-oriented and professional-level coating products. For example, CQ.UK is positioned as a consumer-grade coating, while CQUARTZ Finest Reserve is described as a flagship coating intended for highly skilled, selected installers.

A major characteristic of CARPRO is that it has historically presented itself as a technology-first detailing company rather than simply another car-care chemical manufacturer. Its official positioning emphasizes: “The tech leader in automotive detailing.”

Nanotechnology

Nanotechnology is central to CARPRO’s identity. Rather than producing traditional versions of existing detailing products, the company has attempted to develop new chemical approaches to familiar detailing problems. This philosophy is visible throughout its product portfolio, particularly in ceramic coatings, silica sealants, surface coatings, decontamination chemicals, interior coatings, and PPF coatings.

In-House Development

CARPRO states that it operates its own laboratory and factory, allowing it to conduct R&D and continuously improve formulations. This is important to the brand because CARPRO’s identity is strongly tied to developing its own chemistry rather than merely building a brand around generic detailing chemicals.

Professional-Detailer Feedback

CARPRO has emphasized interaction with professional detailers. Moradi explained that product ideas can originate from a problem that needs solving, with professional detailers around the world providing feedback about effectiveness, efficiency, and usability. This creates a feedback loop: Problem → concept → chemical development → professional testing → refinement → product.

One of the biggest changes in CARPRO’s history is the expansion from a coating specialist into a complete detailing system. Today, CARPRO divides its catalogue broadly into: 3

1. Prepare
2. Protect
3. PPF
4. Maintain
5. Accessories

PREPARE — Preparing the Vehicle

CARPRO understands an important principle of ceramic coating: A coating is only as good as the surface underneath it. Consequently, CARPRO has developed a large preparation range.

Decontamination:
Some notable products include:

• IronX — iron/fallout remover
• TarX — tar and adhesive remover
• TriX — combination iron and tar remover
• BugOut — insect contamination remover
• Spotless 2.0 — mineral/water-spot removal
• MultiX — multipurpose cleaner
• Eraser — surface preparation/degreasing

CARPRO Eraser, for example, is designed to remove oils, silicones, and polishing residue before coating application, improving the surface’s suitability for coating bonding.

Polishing:
CARPRO also produces a complete paint-correction system:

• ClearCut
• UltraCut
• Fixer
• Reflect
• Essence
• Essence Plus

These range from aggressive cutting compounds to finishing and coating-related products. This allows a detailer to follow a workflow such as: Wash → decontaminate → polish → Eraser → coating.

PROTECT — The Heart of CARPRO

The Protect category is where CARPRO’s technological identity is most obvious. It includes coatings for automotive paint, plastic, rubber, wheels, leather, fabric, PPF, vinyl, headlights, marine surfaces, and tyres. The CQUARTZ family forms the core of this category. 4

CQUARTZ DLUX:
One particularly famous product is DLUX, designed for wheels, plastic, and exterior trim. CARPRO says DLUX can restore gloss and color to plastic/rubber trim while providing protection against future fading.

MAINTAIN — Maintaining the Coating

CARPRO’s philosophy does not stop when the coating is installed. The company has developed a large maintenance ecosystem intended to keep coated vehicles performing properly.

Reset:
CARPRO Reset is one of the company’s best-known shampoos. It was specifically developed as a maintenance shampoo for nanotechnology coatings. CARPRO describes it as using intelligent pH surfactants designed to clean contamination while maintaining coating hydrophobicity. Its stated dilution is 1:500, making it highly concentrated. 5

Reload:
Reload is another iconic CARPRO product. It is a silica/siloxane spray sealant originally designed to maintain the protection and finish of CQUARTZ coatings. The current Reload 2.0 formulation is marketed with improved gloss, slickness, water-spot resistance, chemical resistance, and environmental resistance. CARPRO also states that it can be used as a standalone sealant, with up to around three months of protection on daily-driven vehicles under its stated conditions.

Other maintenance products:
The range also includes products such as:

• EliXir — quick detailer
• ECH2O — waterless cleaner/gloss enhancer
• HydrO2 — spray-on silica sealant
• HydrO2 Lite
• Perl — water-based SiO₂ dressing
• ReTyre — tyre/rubber cleaner
• Inside — interior cleaner
• InnerQD — interior quick detailer
• Spotless
• IronX
• Descale
• Lift

PPF: Expanding Beyond Coatings

CARPRO is no longer solely a ceramic-coating company. Its current product portfolio includes PPF (Paint Protection Film) products under the IMMORTAL family. These include:

• Immortal Gloss
• Immortal Black Gloss
• Immortal Matte
• Immortal Carbon
• Immortal Glass
• Immortal CUT PPF software

CARPRO describes Immortal Gloss 2.0 as its next generation of high-performance gloss PPF, while other versions provide matte, black, or carbon-fiber visual effects. 6 This represents a major strategic expansion from early CARPRO (ceramic coatings) to modern CARPRO (complete vehicle surface-protection ecosystem).

Window Film and Other Protection

CARPRO has also entered the automotive window-film market with UVX, a nano-ceramic heat-rejecting window film.

Its portfolio increasingly covers almost every major protective surface on a vehicle:

While CQUARTZ is probably the product family most associated with CARPRO, IronX is another historically important product. IronX is a chemical iron/fallout remover designed to react with ferrous contamination found on automotive surfaces. Its purpose is particularly important before polishing or coating because embedded iron particles can contaminate paint, wheels, and other surfaces.

Moradi himself identified IronX as his favorite CARPRO product in a 2017 interview and described it as a product that changed the vehicle-decontamination step. 7

CARPRO’s importance in detailing lies in helping popularize the idea that modern surface protection could be based on advanced coating chemistry rather than traditional waxes and sealants. The market subsequently developed a huge number of ceramic-coating brands and products. CARPRO was one of the companies at the forefront of this transition.

Its influence can be summarized as a shift from Traditional detailing (Wax → polish → sealant → repeat) to Modern coating-oriented detailing (Decontamination → paint correction → surface preparation → ceramic coating → coating-specific maintenance). CARPRO built a large portion of its brand around the second philosophy.

An unusual aspect of CARPRO’s identity is its historical emphasis on coatings rather than traditional wax. Older detailing-industry coverage specifically noted that CARPRO was unusual among major detailing brands for not focusing on conventional wax products. 8 This makes sense when viewed through the company’s philosophy: Why repeatedly apply a traditional sacrificial wax layer when modern coating chemistry can provide longer-lasting surface protection?

Another important characteristic is that CARPRO operates at several levels.

Consumer / enthusiast:
Products such as CQ.UK, Lite, Reset, Reload, IronX, Eraser, and Perl are relatively accessible to enthusiasts and DIY detailers.

Professional:
At the other end are products and services intended for experienced installers. CQUARTZ Finest Reserve, for example, is positioned by CARPRO as a flagship coating for highly skilled, selected installers.

This gives CARPRO a structure ranging from DIY enthusiast to certified/selected installer.

CARPRO has cultivated an international network of professional detailers. The company says its exclusive detailer network spans the world and is intended to provide high-quality nanotechnology-based detailing services. This network is strategically important because ceramic coatings require proper paint preparation, correct application, installer training, product knowledge, warranty/service support, and professional reputation.

CARPRO’s branding combines technical/scientific terminology with an enthusiast-oriented automotive aesthetic. Its official brand messaging includes contrasts such as Rough vs. refined, Armor vs. art, Savage vs. spotless, Brute vs. beauty, and Displayed vs. driven. The message suggests that a car can be both a machine that is driven hard and an object that deserves meticulous care.

As of 2026, CARPRO’s official catalogue is considerably broader than its original coating-focused lineup.

Prepare: Compounds, Polishes, Decontamination, Degreasers, Tar removal, Iron removal, Glass correction, Surface preparation.

Protect: Ceramic coatings, Paint coatings, Wheel/trim coatings, Tyre coatings, Leather coatings, Fabric coatings, PPF/vinyl coatings, Marine coatings.

PPF: Gloss PPF, Matte PPF, Black PPF, Carbon PPF, Windshield film, Installation tools/software.

Maintain: Shampoos, Pre-washes, Quick detailers, Spray sealants, Interior cleaners, Leather care, Tyre care, Water-spot removers, Decontamination products.

Accessories: Microfiber towels, Wash mitts, Applicators, Brushes, PPF tools, Polishing accessories, Measurement/dilution tools.

If someone is new to CARPRO, these are some of the names worth knowing:

• ⭐ CQUARTZ: The brand’s signature ceramic-coating family.
• ⭐ IronX: A highly recognizable chemical iron/fallout remover.
• ⭐ Reset: Coating-oriented car shampoo.
• ⭐ Reload: Silica-based spray sealant and coating maintenance product.
• ⭐ Eraser: Surface-preparation/degreasing product used before coatings.
• ⭐ DLUX: Coating for wheels, plastics, and trim.
• ⭐ Perl: Versatile water-based dressing/sealant for tyres, trim, and other surfaces.
• ⭐ Essence: A polishing/gloss-primer product incorporating nano/quartz technology.
• ⭐ HydrO2: Spray-on silica protection designed around a very fast application process.

These products collectively illustrate CARPRO’s philosophy: prepare the surface → protect it → maintain the protection.

CARPRO is generally considered one of the prominent specialist brands in the professional detailing and ceramic-coating sector. Its competitive identity is different from mass-market automotive-care companies. While a conventional mass-market company might concentrate on Car wash → wax → tyre shine → glass cleaner, CARPRO approaches the vehicle as a collection of engineered surfaces (Paint → glass → plastic → rubber → leather → fabric → PPF → wheels) and develops specialized chemistry for each.

It is important to distinguish CARPRO (a brand) from CQUARTZ (a product family) and ceramic coating (a general category of surface-protection technology). So: CARPRO ≠ ceramic coating; rather, CARPRO → CQUARTZ → ceramic coating technology.

Strengths:

1. Strong technological identity: Reputation built around advanced coating and detailing chemistry.
2. Extremely broad ecosystem: Allows detailers to perform almost an entire workflow using CARPRO products.
3. Strong coating heritage: CQUARTZ provides a recognizable flagship technology.
4. Professional credibility: Long association with professional detailers and coating installers.
5. Integrated maintenance philosophy: Sells not just the coating, but the shampoo, decontamination products, sealants, and other chemicals used to maintain it.
6. Innovation: Continuous expansion into new categories, including PPF and window film.

Limitations:
CARPRO’s positioning means it is not necessarily the best choice for every type of car owner. Its product range can be overwhelming for beginners. Proper results often depend on correct preparation, dilution, application, appropriate towels/applicators, surface compatibility, environmental conditions, and maintenance technique. Ceramic coatings especially are not magic “scratch-proof” shields; they are surface-protection systems whose performance depends heavily on preparation, installation, and subsequent maintenance. For example, CARPRO’s own CQUARTZ Lite instructions require thorough decontamination, possible polishing, degreasing with Eraser, controlled application, and appropriate curing precautions.

A simplified history looks like this:

2009
→ CARPRO established

2009 onward
→ AQuartz and early nanotechnology coating development

Early period
→ C.Quartz/CQUARTZ becomes the flagship technology

Following years
→ Expansion into IronX, polishing, cleaning, sealants, and maintenance

2010s
→ Strong growth of the international professional-detailer network

2020s
→ Expansion into specialized coatings, PPF, and other vehicle-protection technologies

2024–2026
→ Continued development of CQUARTZ, Immortal PPF, UVX window film, accessories, and increasingly broad surface-protection systems. CARPRO’s official site currently highlights its 2026 catalogue and the Immortal PPF range.

Today, CARPRO is best understood not simply as a ceramic-coating company, but as a technology-oriented automotive surface-care platform. Its original identity was built around nanotechnology and CQUARTZ. Its modern identity is considerably broader: Preparation + correction + coating + maintenance + PPF + surface protection + professional detailing.

Quick mental model:
CARPRO
→ CQUARTZ = ceramic coatings
→ IronX = decontamination
→ Reset = coating shampoo
→ Reload = silica maintenance/sealant
→ Eraser = coating preparation
→ DLUX = trim/wheel protection
→ Essence / UltraCut / Fixer = polishing
→ Immortal = PPF
→ UVX = window film
→ Accessories = tools, towels and application equipment

So if you encounter CARPRO in the detailing world, the simplest way to think about the brand is: “A Korean-origin, technology-driven detailing company that helped popularize modern ceramic coatings and then built an entire vehicle-protection ecosystem around them.”

1. Interview: Avi Moradi of CarPro – Pro Valets Valeters and Detailers Directory
2. Carpro – DetailingWiki, the free wiki for detailers
3. CARPRO – High-Performance Car Care Products – Home of CQUARTZ, DQUARTZ and IMMORTAL
4. CarProUK Interview with Craig Hall – Pro Valets Valeters and Detailers Directory
5. CarPro Archives – DetailingWiki, the free wiki for detailers
6. The CARPRO Story | Korean Lab, CQUARTZ Lineage, Authorized US Dealer – AUTO CARE GENIUS
7. 카프로한국총판 씨케이코퍼레이션
8. CARPRO 카프로 한국 공식 총판