About Chasense
Overview
Chasense (Chinese: 茶香师, approximately “tea fragrance master”) is a Chinese fragrance and perfumery brand centered on the concept of translating Chinese tea culture into wearable perfume. The brand positions itself within China’s modern niche-fragrance scene, particularly associated with compositions featuring green tea, oolong, black tea, Pu-erh/dark tea, and blends incorporating botanical, floral, fruity, woody, and gourmand accords.2
The brand’s philosophy is summarized by its English tagline, “Take Tea Out of the Cup.” Its fragrances are intended to evoke not simply the smell of brewed tea, but the atmosphere and cultural associations surrounding it: misty mountains, tea gardens, quiet rooms, wood, incense, flowers, and the ritual of drinking tea.1
| Category | Information |
|---|---|
| Brand | Chasense |
| Chinese name | 茶香师 |
| Industry | Fragrance / perfumery |
| Origin | China |
| Brand positioning | Niche / tea-centered fragrance |
| Core concept | Chinese tea culture translated into perfume |
| Major fragrance families | Green tea, oolong, black tea, red tea, dark tea/Pu-erh, mint tea |
| Notable collection | Zentea / 禅茶 |
| Known perfumers | Florian Gallo, Alexander Lee, Frank Voelkl, Hamid Merati-Kashani, Nathalie Lorson, Richard Yu |
| Official positioning | Tea-inspired, calm, atmospheric, contemporary |
| Primary market identity | Chinese tea-inspired niche perfumery |
Independent fragrance database Parfumo currently lists 13 Chasense perfumes, while Fragrantica lists the brand with a broader collection and records releases dating from the late 2010s or early 2020s. As databases do not completely agree on the precise number of fragrances or the brand’s founding year, these figures should be treated as indicative rather than definitive.32
History
Chasense describes itself as emerging from China’s developing niche-fragrance industry around 2019, although Parfumo currently describes the brand as being from China “since 2015.” This discrepancy illustrates why the exact founding date is difficult to establish from publicly available sources.23
The brand’s early identity was strongly connected to tea as a fragrance material and cultural symbol. Rather than treating tea as merely one note among many, Chasense built its product identity around different types of Chinese and Asian tea.
Among its fragrances, Comforting Oolong is associated with 2019, while later releases such as Ya and Zentea Qing are dated to 2022 and Spring Tea to 2023 by independent fragrance databases.3
The resulting collection has developed into a portfolio covering several interpretations of tea—from fresh and green compositions to darker, smokier, woody, and gourmand styles.
Philosophy and Concept
The central idea behind Chasense is the olfactory interpretation of tea culture.
Traditional perfume frequently uses ingredients such as rose, jasmine, vanilla, amber, sandalwood, citrus, musk, or woods as its main conceptual building blocks. Chasense instead makes tea the conceptual starting point.
Its fragrances attempt to communicate different experiences associated with tea:
- Green tea — freshness, vegetation, mist, and cleanliness.
- Oolong — roasted warmth, fruitiness, and softness.
- Black tea — richness, spice, woods, and sweetness.
- Red tea — floral and honeyed interpretations of tea.
- Pu-erh/dark tea — earthiness, woods, and depth.
- Mint tea — freshness and aromatic brightness.
- Matcha — green, powdery, and slightly aquatic facets.
This gives Chasense a recognizable identity within the niche-perfumery market: rather than simply producing conventional perfumes with a small tea note, the brand attempts to make tea itself the narrative subject.12
The Zentea Collection
One of Chasense’s most recognizable lines is Zentea (禅茶).
The name combines the concept of Zen with tea, reflecting the association between tea drinking, contemplation, and tranquility in East Asian culture.
The collection includes fragrances such as:
- Zentea Qing (禅茶·青)
- Zentea Hong (禅茶·红)
- Zentea Ya (禅茶·雅)
- Zentea Zheng (禅茶·正)
- Zenmind Harmony
These perfumes approach tea in substantially different ways.
For example, Zentea Qing combines green tea with green leaves, mimosa, floral notes, cedar, fern, moss, and musk, creating a clean, green, and atmospheric profile.1
Zentea Hong, by contrast, combines black tea with iris, Bulgarian rose, red peony, cedar, musk, tonka bean, and honey, giving the tea concept a much more floral and sweet character.2
Zheng takes tea in a darker direction, combining black tea with frankincense, pine, sandalwood, and amberwood. Independent fragrance references credit Alex Lee as its perfumer.2
Spring Tea
Spring Tea (早春之茶) is one of the fragrances most strongly associated with the Chasense identity.
It is built around Longjing (Dragon Well) green tea, accompanied by tangerine peel, pear blossom, tea, liquorice, and vetiver. The concept draws on the springtime character of Longjing tea and its association with China’s tea-growing regions.12
Chasense describes Spring Tea as one of its flagship fragrances and states that it received a “Special Focus of the Year” recognition at the mAPA Perfume Awards. This award claim is reported by the brand and has not been independently verified.1
Comforting Oolong
Comforting Oolong (自得 乌龙醇香水) represents the warmer and more approachable side of Chasense.
Its composition centers on oolong tea, citrus, and peach, with floral, fruity, woody, ambergris, and musk facets. The result is considerably softer and fruitier than a straightforward green-tea fragrance.12
It is particularly important to the brand because independent databases date it to 2019, placing it among Chasense’s earlier releases.3
Biluochun Green Tea
Biluochun (碧螺春) is inspired by the famous Chinese green tea of the same name.
Its listed composition includes tangerine, green leaves, Biluochun tea, orchid, osmanthus, rice husk, and oakmoss. This creates a green-tea profile with a noticeably floral and slightly earthy character.1
Ganpu Tea
Ganpu Tea (柑普茶) explores the combination of Pu-erh tea and aged tangerine peel, a particularly recognizable tea combination.
The fragrance opens with mandarin and bergamot before moving toward sage, Pu-erh tea, guaiac wood, amber, and pine.1
It demonstrates one of Chasense’s more interesting approaches: taking a specific tea-drinking tradition and translating its associated ingredients into perfume.
Confidence Black Tea
Confidence Black Tea (自信 红茶醇香水) is substantially sweeter than many of the brand’s green-tea compositions.
Its listed notes include lychee, black tea, vanilla, pomegranate, tonka bean, bergamot, coconut, caramel, honey, cocoa, musk, and rice. Fragrantica classifies its profile as floral-fruity gourmand.2
This shows that Chasense does not interpret tea exclusively as a minimalist, dry, or traditionally “Zen” scent.
Find Myself Dark Tea
Find Myself Dark Tea (自觉 黑茶醇香水) explores darker tea territory with cardamom, citrus, starfruit, black tea, fig, orange zest, cedar, guaiac wood, and vanilla.1
The result is a bridge between tea, fruit, and warm woods.
Nature Green Tea
Nature Green Tea (自然 绿茶淡香水) is one of the fresher compositions.
It combines bergamot, green tea, mint, pepper, coriander, ginger, orange, sea-breeze accords, amber, and vetiver.1
It therefore approaches tea more like a fresh aromatic fragrance rather than a traditional tea ceremony interpretation.
Perfumers
An interesting aspect of Chasense is its collaboration with internationally recognized perfumers.
Independent fragrance databases associate the brand’s fragrances with:
- Florian Gallo
- Alexander Lee
- Frank Voelkl
- Hamid Merati-Kashani
- Nathalie Lorson
- Richard Yu
For example, Florian Gallo is credited with Spring Tea and Ya, Nathalie Lorson with Zentea Qing, Hamid Merati-Kashani with Hong, and Alexander Lee with Zheng.12
This is significant because it places Chasense’s concept-driven Chinese tea aesthetic in collaboration with perfumers who have worked across the wider international fragrance industry.
Fragrance Style
The easiest way to characterize Chasense’s aesthetic is:
tea + atmosphere + nature + modern perfumery.
The brand repeatedly uses materials and accords such as:
- green tea
- black tea
- oolong
- Pu-erh
- matcha
- bergamot
- citrus
- mint
- osmanthus
- jasmine
- rose
- bamboo
- moss
- cedar
- sandalwood
- vetiver
- incense
- musk
- vanilla
- fruit
This creates a spectrum ranging from very fresh and green to sweet, woody, smoky, and gourmand.
The brand therefore shouldn’t be understood as making only “tea-smelling perfumes.” Tea functions as a creative framework through which Chasense explores different fragrance genres.12
Brand Identity
Visually and conceptually, Chasense leans toward a contemporary interpretation of Chinese culture rather than attempting to reproduce an overtly historical or traditional aesthetic.
Its branding connects several ideas:
Chinese heritage → tea → nature → meditation → modern niche perfumery
This positioning allows the brand to appeal to consumers interested in both Chinese cultural identity and contemporary fragrance.
The use of names such as Zentea, Spring Tea, Biluochun, Ganpu Tea, and Zenmind Harmony makes the tea concept immediately visible in the product architecture.
Manufacturing and Ingredients
Chasense states that it works with major international fragrance houses Firmenich and Givaudan and describes its fragrances as using natural tea essences. These are claims made on the company’s own website and should therefore be distinguished from independently verified manufacturing information.1
The company’s own editorial material also describes its work with fragrance-industry suppliers and the extraction/interpretation of tea materials.1
Company Structure
The brand’s website identifies the company behind Chasense as:
Shanghai Xinyin Cosmetics Co., Ltd. (上海心印化妆品有限公司)
The website lists an address in Baoshan District, Shanghai, China.1
There is also a U.S. trademark filing for CHASENSE by Shanghai Xinyin Cosmetics Co., Ltd., filed on December 29, 2025. The filing covers perfumes and a broad range of cosmetics and personal-care products. The public record describes it as a new application whose record had not yet been assigned to an examiner at the time of the source’s update.4
Position in the Market
Chasense occupies an interesting niche within the modern fragrance landscape.
Many international niche brands use cultural concepts as inspiration, but Chasense makes tea the central organizing principle of the brand itself.
Its differentiation can therefore be summarized as:
- Strong cultural identity — Chinese tea is the foundation of the brand narrative.
- A clearly defined olfactory niche — tea is present across much of the portfolio.
- Multiple tea styles — green, oolong, black, red, and dark/Pu-erh tea allow the brand to cover different fragrance preferences.
- International perfumery expertise — its fragrances are associated with multiple professional perfumers.
- Modern interpretation — the fragrances combine tea with contemporary fruity, floral, woody, and gourmand structures.
Independent community databases indicate that Chasense has developed a recognizable following among fragrance enthusiasts. Parfumo currently lists an average brand rating of approximately 7.6/10 from more than 50 submitted ratings, although this is a relatively small sample and should not be interpreted as a broad consumer-market rating.3
Notable Collection at a Glance
| Fragrance | Main concept | Character |
|---|---|---|
| Spring Tea | Longjing green tea | Fresh, green, soft |
| Comforting Oolong | Oolong + peach | Fruity, warm, comforting |
| Biluochun | Chinese green tea | Green, floral, delicate |
| Zentea Qing | Green tea | Clean, mossy, tranquil |
| Nature Green Tea | Green tea + mint | Fresh, aromatic |
| Ya | Green tea + bamboo | Green, vegetal, woody |
| Ganpu Tea | Pu-erh + tangerine peel | Citrus, earthy, woody |
| Zenmind Harmony | Pu-erh tea | Clean, floral, woody |
| Find Myself Dark Tea | Dark tea + fig | Fruity, woody, warm |
| Confidence Black Tea | Black tea + gourmand notes | Sweet, fruity, creamy |
| Zentea Hong | Black/red tea + rose | Floral, sweet, woody |
| Zheng | Black tea + incense | Spicy, resinous, woody |
| Moroccan Mint Tea | Tea + peppermint | Fresh, aromatic, woody |
| Japanese Matcha | Matcha/green tea | Green, powdery, aquatic |
| Chinese Milk Tea | Chinese tea + cocoa/vanilla | Creamy, sweet, floral |
The exact catalog varies between databases and the brand’s own website, so the table should be understood as a snapshot rather than a definitive historical catalog.123




