The company describes Chow Sang Sang as a jewellery manufacturer and retailer with more than 90 years of history.3

The name 周生生 combines the founder’s family name with a traditional Chinese expression. According to the group’s historical account, it derives from the eight-character phrase:

周而復始，生生不息

This expression conveys concepts of continuous renewal, enduring vitality and perpetual growth. The company explains that “Chow Sang Sang” is a contraction of this phrase: the first character 周 alludes to the founder’s surname, Chow, whilst 生生 evokes the idea of continuous flourishing or rejuvenation.4 This meaning aligns with the company’s identity as a family-founded business that has survived for over nine decades whilst repeatedly modernising its products, retail formats and technology.

Foundation and early relocation

The business began in 1934 when Chow Fang Pu established Chow Sang Sang Goldsmith in Guangzhou, then known internationally as Canton. At that time, it operated fundamentally as a traditional goldsmith rather than the large-scale retailer it would later become.5

The Japanese invasion of China significantly impacted the young enterprise. In 1938, following the fall of Guangzhou to Japanese forces, Chow Fang Pu relocated his family and business to Macau. The business subsequently expanded its presence there and, after the war, moved into Hong Kong. In 1948, the Chow brothers opened a shop on Shanghai Street in Mong Kok, Hong Kong, marking a pivotal step in the company’s transformation into a Hong Kong jewellery business.6

Incorporation and product expansion

In 1957, three of the Chow brothers established Chow Sang Sang Jewellery & Goldsmith Co. Ltd. in Hong Kong. The company began to develop beyond traditional goldsmithing, gradually building a broader jewellery retail business.7

During the 1960s, the product range expanded substantially. Rather than concentrating primarily on gold ornaments, the company increasingly offered diamond jewellery, jade, pearls, gemstones, watches and wedding jewellery. It also began retailing watches from internationally recognised brands, including Rolex and Tudor.8 This transition was strategically significant, evolving Chow Sang Sang from a traditional Chinese goldsmith into a comprehensive fine-jewellery retailer.

Public listing and modernisation

A major milestone occurred in 1973 when Chow Sang Sang became the first jewellery company to be publicly listed in Hong Kong, trading under stock code 116.9 This distinction predates many contemporary Asian jewellery chains and enabled the business to develop from a family operation into a larger corporate group.

Throughout the 1970s and 1980s, the retail network continued to expand. Notable developments included the completion of the Chow Sang Sang Building in Jordan in 1979 and the adoption of computer-driven electronic weighing systems for gold in the 1980s. The company states it was among the first jewellers in Hong Kong to use computer-driven electronic balances for weighing, tagging and managing gold materials.10 The 1990s saw further development of specialised jewellery concepts and design capabilities.

Digital commerce and Mainland China expansion

Chow Sang Sang launched its eShop in 2001, describing itself as the first Hong Kong jeweller to launch a brand and e-commerce website that year.11 This laid the foundation for its current omnichannel retail strategy. Today, the group’s ecosystem includes more than 45 e-commerce channels, over 30 official social-media touchpoints, a 24/7 smart shopping assistant, around 800 self-operated physical stores, worldwide delivery to more than 40 countries, and access to more than 10,000 jewellery styles through its inventory system.12

The Mainland Chinese market became increasingly important from the 2000s onwards. Key milestones included the establishment of Chow Sang Sang Diamond (Shanghai) Co. Ltd. in 2007, which became a member of the Shanghai Diamond Exchange; the extension of online jewellery shopping services to Mainland China in 2008; and the opening of the first Mainland China flagship store at Sanlitun Village in Beijing in 2009.13

Chow Sang Sang operates a vertically integrated model combining jewellery manufacturing, sourcing and retail. The group maintains its own production capabilities, including a production centre in Shunde that began operations in the early 2010s.14 This approach provides greater control over product design, manufacturing, quality control, precious-metal and gemstone sourcing, inventory, retail presentation and customer service. Such integration is particularly relevant in jewellery retail, where underlying materials such as gold and diamonds represent a substantial portion of product value.

The main Chow Sang Sang brand covers a broad jewellery assortment.

Gold jewellery

Gold remains one of the brand’s strongest traditional categories. Products include necklaces, bracelets, bangles, rings, earrings, pendants, charms, and both traditional and contemporary Chinese gold jewellery. In Greater China, gold jewellery functions simultaneously as fashion, gifting, cultural symbolism and a store of material value.

Diamond and wedding jewellery

The company maintains a substantial diamond business offering engagement rings, wedding bands, necklaces, earrings, bracelets and bespoke pieces. Customers can utilise personalised services to select diamonds and settings.15 Wedding jewellery is a key portfolio component; the group operates PROMESSA, a dedicated concept for personalised bridal jewellery targeting younger couples and the contemporary Western-style wedding market.16

Jade, gemstones and watches

Reflecting its Chinese heritage, Chow Sang Sang possesses expertise in jadeite jade, pearls and coloured gemstones.17 The group also operates luxury watch retail, maintaining official relationships with Rolex and Tudor, and distributes the Italian jewellery house Marco Bicego in Greater China.18

Chow Sang Sang serves as both a consumer brand and the name for the wider corporate group, which operates several distinct concepts.

• Chow Sang Sang: The core mainline brand positioned as a comprehensive jewellery retailer offering fine jewellery, gold, wedding pieces and gifts. Stores are described as providing a “one-stop” shopping experience.19
• 點睛品 (Dian Jing Pin): The name used for the mainline brand in Macau and Taiwan, targeting customers seeking sophisticated jewellery while maintaining the group’s tradition of craftsmanship.20
• PROMESSA: A specialised wedding and personalised-diamond concept focused on the complete journey from engagement and ring customisation to proposal planning.21
• MINTYGREEN: Targeted at Millennials and Gen Z, this brand focuses on affordable luxury and fashion jewellery with an emphasis on daily wear, contemporary designs and licensed collaborations.22
• EMPHASIS: Positioned at the design-oriented end of the portfolio, combining fine materials and intricate craftsmanship with avant-garde aesthetics.23

The group generally follows a self-owned and self-operated model rather than a franchise structure. This allows substantial control over design, sourcing, manufacturing, inventory, retail and customer service, ensuring consistency in product authenticity, pricing and brand positioning.24

Chow Sang Sang employs an omnichannel strategy termed “Any Time, Any Where, Any Picks”, integrating websites, social media, online consultants, physical stores and home delivery.25 The Star Concierge Service supports remote shopping with personalised assistance from sales consultants.26 This approach addresses the high-consideration nature of jewellery purchases, allowing customers to browse digitally whilst retaining the option for in-person inspection.

The company positions itself around a combination of tradition, craftsmanship, innovation and quality.27 In the diamond sector, it became a Sightholder of the Diamond Trading Company (DTC) of the De Beers group in 2005, enabling direct sourcing of rough diamonds.28 To support authentication, the group operates the Hong Kong Gemological Research and Authentication Centre (HKGRACE), a HOKLAS-accredited laboratory.29

Sustainability has become prominent in corporate strategy. In 2023, Chow Sang Sang launched its Carbon Neutrality Program. In 2024, it announced becoming the first jewellery company in Greater China to have near-term carbon-reduction targets approved by the Science Based Targets initiative (SBTi), aligned with limiting global warming to 1.5°C.35 Dedicated sustainability reports are published alongside annual reports.36

For the year 2025, the group reported the following financial results:

• HK$22.446 billion turnover from continuing operations
• HK$21.662 billion from jewellery and watch retail
• HK$766 million from wholesale precious metals
• HK$7.321 billion gross profit
• 32.6% continuing-operations gross margin
• HK$1.717 billion profit attributable to owners
• 255.7 HK cents basic EPS30

Turnover rose 6% and profit attributable to owners increased 113% compared with 2024.31 The improvement was attributed partly to stronger sales in major markets and the impact of higher gold prices and increased contribution from fixed-price gold jewellery.32

The group’s footprint is concentrated in Greater China. Whilst summary figures cite around 800 physical stores,33 detailed 2025 results indicate 840 total stores at 31 December 2025, comprising 825 jewellery stores and 15 watch stores.34

The listed entity, Chow Sang Sang Holdings International Limited, is incorporated in Bermuda and trades on the Hong Kong Stock Exchange under code 116.37 The structure comprises jewellery manufacturing and retail (encompassing Chow Sang Sang, 點睛品, PROMESSA, MINTYGREEN and EMPHASIS) alongside other businesses including precious-metals wholesale, watch retail and distribution partnerships.

The group acts as an Official Rolex Retailer and Official Tudor Retailer in relevant markets and distributes Marco Bicego in Greater China.38 This positions Chow Sang Sang as a participant in the luxury ecosystem as a retail and distribution partner.

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1. Home | Chow Sang Sang Group
2. Heritage & Milestones | Chow Sang Sang Group
3. Key Financial Figures | Chow Sang Sang Group
4. Board of Directors & Senior Management | Chow Sang Sang Group
5. The heritage of gold jewellery craftsmanship | Chow Sang Sang Jewellery
6. General Information | Chow Sang Sang Group
7. Corporate Values | Chow Sang Sang Group
8. Omni-Channel Retailing Ecosystem | Chow Sang Sang Group
9. Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no
10. PRESS RELEASE
11. CHOW SANG SANG HOLDINGS INTERNATIONAL LIMITED
12. Reports | Chow Sang Sang Group
13. Chinese Gifting-v1
14. hkexnews.hk
15. hkexnews.hk
16. Home | Chow Sang Sang Group
17. Home | Chow Sang Sang Group
18. Regulatory Disclosure | Chow Sang Sang Group
19. Press Releases and Prensetations | Chow Sang Sang Group
20. 報告 | 周生生集團
21. Vision & philosophy | Our Story | Chow Sang Sang Jewellery
22. sustainability | Framework Social
23. sustainability | Framework Excellence
24. sustainability | Home
25. Static Page – FAQs | Chow Sang Sang Jewellery
26. sustainability | Strategy Progress
27. EMPHASIS系列｜Chow Sang Sang ｜點睛品
28. sustainability | Strategy
29. sustainability | Governance Policy
30. Contact Chow Sang Sang – Official Rolex Retailer
31. 主要财务数据 | 周生生集团
32. 主要財務數據 | 周生生集團
33. Business Model – Supply Chain Details | Chow Sang Sang Group
34. 门店品牌 | 周生生集团
35. Financial Calendar | Chow Sang Sang Group
36. 財務日誌 | 周生生集團
37. 财务日志 | 周生生集团
38. 全渠道策略 | 周生生集团
39. 全渠道策略 | 周生生集團