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Coocaa was launched in 2006 by Skyworth as an internet-focused television brand. Although Skyworth had already established itself as one of China’s leading TV manufacturers, Coocaa was created to appeal to younger demographics seeking affordable smart televisions integrated with online content and internet services.

The company experienced rapid expansion within China’s growing smart TV market before entering international markets, including:

• Philippines
• Indonesia
• Malaysia
• Vietnam
• India
• Thailand
• Russia
• Germany
• Japan

By 2015, Coocaa shipped over one million televisions annually. Its growth accelerated following investments from major Chinese technology companies such as Tencent, Baidu, and iQIYI, which strengthened its AI capabilities and smart entertainment ecosystem. 3

Coocaa is a brand under Skyworth Group, one of China’s largest television manufacturers.

Founded in 1988, Skyworth produces televisions, home appliances, networking products, semiconductors, and smart home technologies. The company operates multiple manufacturing facilities and research centers globally, supplying products under both the Skyworth and Coocaa brands. 4

In contrast to Skyworth’s premium positioning, Coocaa emphasizes:

• Budget-friendly pricing
• Online-first sales channels
• Young consumers
• Smart home integration
• AI-powered entertainment

The brand philosophy promotes accessible technology and modern digital lifestyles. In many markets, the company uses the slogan:

“Play in My Style.”

Coocaa manufactures a diverse range of televisions, including:

LED Smart TVs

Entry-level HD and Full HD televisions designed for everyday streaming needs.

4K UHD TVs

Higher-resolution televisions that support HDR formats and Dolby technologies.

QLED TVs

Quantum Dot televisions offering:

• Higher brightness
• Wider color gamut
• Improved contrast

Mini LED TVs

Premium televisions featuring:

• Local dimming
• Higher peak brightness
• Better HDR performance
• Enhanced gaming support

Google TVs

Many international models include:

• Google TV interface
• Google Assistant
• Chromecast built-in
• Google Play Store access

Coolita OS Models

Some regions receive televisions running Coolita OS, a lightweight Linux-based operating system optimized for affordability and faster performance.

Coocaa developed its own proprietary operating system known as Coocaa OS, designed specifically for smart televisions.

Key features include:

• Voice control
• Streaming apps
• AI recommendations
• Smart home connectivity
• Cloud services
• Personalized content

In certain international markets, Coocaa ships TVs with Google TV or Android TV instead, depending on licensing agreements and regional preferences.

Modern Coocaa televisions may incorporate the following technologies:

• Dolby Vision
• Dolby Atmos
• HDR10
• MEMC motion enhancement
• Eye Care Mode (reduced blue light and flicker)
• Wide Color Gamut
• AI Picture Optimization
• AI Sound Enhancement
• Gaming Mode
• HDMI 2.1 (on selected models)
• eARC
• Wi-Fi and Bluetooth connectivity

Coocaa benefits from Skyworth’s extensive manufacturing network, with production facilities located in multiple countries. The company also operates several research and development centers focused on display technology, AI software, and smart home products.

Coocaa has expanded beyond China into more than 40 countries.

Major markets include:

• China
• Philippines
• Indonesia
• Malaysia
• Vietnam
• India
• Thailand
• Japan
• Germany
• Russia
• Middle East
• Africa

The brand emphasizes localized products and region-specific software platforms.

Coocaa has collaborated with several major technology companies, including:

• Tencent
• Baidu
• iQIYI

These partnerships have supported cloud services, AI features, streaming content, and smart TV ecosystem development.

One notable international sponsorship was Coocaa’s partnership with the 2019 Southeast Asian Games (SEA Games), which helped raise brand awareness across Southeast Asia.

Coocaa positions itself as an internet lifestyle brand with values centered on:

• Innovation
• Simplicity
• Creativity
• Youth culture
• Smart living
• Affordable technology

Its marketing encourages exploration of connected lifestyles through accessible consumer electronics.

Beyond televisions, Coocaa also offers or has introduced:

• Smart monitors
• Streaming devices
• Wireless routers
• Audio products
• Smart home accessories
• Display technologies

Availability varies by region.

Coocaa is generally recognized as a value-oriented brand, offering competitive specifications at lower prices than many premium manufacturers. Its TVs are often compared with brands such as TCL, Hisense, Xiaomi, and Realme in the budget and mid-range segments.

Strengths commonly noted include:

• Good value for money
• Modern smart TV features
• Attractive industrial design
• Broad selection of screen sizes

Trade-offs may include fewer premium features or more basic image processing on entry-level models compared with flagship offerings from higher-priced brands.

• 2006 – Coocaa brand established.
• 2013 – First generation of Coocaa internet TVs launched.
• 2015 – Annual TV shipments surpassed one million units.
• 2017 – Tencent invested in Coocaa.
• 2018 – Baidu invested, strengthening AI initiatives.
• 2019 – Expanded across Southeast Asia and partnered with the SEA Games.
• 2020 – Coocaa OS user base reached tens of millions worldwide.
• 2020s – Expanded lineup with Google TV, QLED, and Mini LED products for international markets.

• Skyworth Group
• Tencent
• Baidu
• iQIYI

1. Coocaa
2. About Us – Coocaa Smart Televisions
3. Tentang Coocaa – Website Resmi Coocaa Indonesia
4. Giới thiệu về tivi Coocaa