The company’s registered address is 63 Hillview Avenue, Lam Soon Industrial Building, Singapore 669569. Public corporate records identify it as a live Singapore-incorporated entity established in 2015.2

Founding and early development

CPD Singapore was established in 2015 under its original corporate name, Curriculum Planning and Development (Singapore) Pte. Ltd., before adopting its current trading name.2 The company was founded by Singaporean educator and entrepreneur Anthony Fok, whose background encompasses teaching, economics education and educational enterprise.3

From its inception, CPD Singapore positioned itself as an education-services organisation rather than solely a book retailer. Its initial scope combined curriculum planning, educational consultancy, publishing, assessment materials, teacher and professional workshops, educational resources and customised curriculum development. The company states that its professional network includes university professors, former National Institute of Education lecturers and former Ministry of Education officers, with contributors and partners from more than 30 countries.1

Growth as an educational publisher

Educational publishing subsequently became one of CPD Singapore’s most prominent business areas. The company reports having developed more than 500 educational books and magazines covering levels from pre-school to pre-university, comprising both academic assessment materials and broader children’s educational content.1

Its catalogue has grown to include assessment and revision books, subject-specific study guides, children’s books, flashcards, magazines, coding products, educational toys, digital files, subscription boxes and stationery. The online store currently lists hundreds of assessment books and children’s titles alongside these supplementary products.1 This range places the company at the intersection of traditional educational publishing and broader education-services provision.

Acquisition by S Chand

A significant corporate milestone occurred in January 2026 when India’s S Chand and Company Limited, through its wholly owned subsidiary New Saraswati House (India) Private Limited, completed the acquisition of 100% of CPD Singapore Education Services. The announced transaction value was SGD 1.5 million.

S Chand described CPD Singapore as its first international acquisition in the K–12 segment. Strategically, the acquisition provided S Chand with access to curriculum capabilities outside its traditional Indian-market focus, particularly in the Singapore national curriculum, IGCSE, A Levels, O Levels and IB programmes. Consequently, CPD Singapore transitioned from an independently operated local education company to a Singapore-based international curriculum asset within a major Indian education group.

S Chand’s FY2026 reporting identifies CPD Singapore Education Services as a subsidiary effective 29 January 2026. The acquisition represents CPD Singapore’s integration into a broader Asia-focused international education-publishing strategy.

CPD Singapore describes its purpose as supporting community development through simple but effective educational solutions, with an emphasis on educational quality, curriculum relevance and practical learning outcomes.1 Its published guiding principles are organised around ten areas:

1. Purpose — providing effective educational solutions.
2. Product — developing high-quality educational materials.
3. People — building a diverse education-focused team.
4. Positioning — providing customised curriculum design.
5. Presence — reaching students internationally.
6. Partnering — working with educators, authors and distributors.
7. Process — content development, production and distribution.
8. Planning — designing learning products systematically.
9. Place — remaining connected to the education community.
10. Profit — operating commercially while supporting community causes.

This framework underpins a business model that combines commercial publishing with education consultancy and community-oriented activities.1

Assessment books

Assessment books remain CPD Singapore’s most recognisable product category. The company publishes supplementary learning and assessment materials covering various academic levels and subjects within both the Singapore school system and international curricula.1 These materials serve markets where parents and students utilise supplementary workbooks for examination preparation, revision, additional practice, subject mastery and independent learning.

Children’s books and magazines

Beyond examination-oriented materials, CPD Singapore publishes hundreds of children’s educational books and illustrated titles.1 The company also produces educational magazines, including STREAM-oriented publications that integrate Science, Technology, Reading & Writing, Engineering, Arts and Mathematics with Singapore-related content.4 These publications reflect an approach to curriculum learning that is interdisciplinary and experiential.

Flashcards, toys and STEM resources

The product range extends to learning resources for younger children, including flashcards, educational toys, coding products and activity-oriented materials. The company’s shop lists more than 170 flashcard products and approximately 20 educational-toy products, though catalogue numbers fluctuate over time.1 The inclusion of coding and STEAM/STEM-related materials signifies a move beyond the traditional workbook publisher model towards broader educational enrichment.

Workshops and professional development

CPD Singapore conducts workshops for students, teachers, education professionals and other professional groups. Its published catalogue includes academic subject workshops, professional-development workshops and early-childhood professional-development workshops.1

Curriculum development and consultancy

A distinctive proposition of CPD Singapore is customised curriculum design. Rather than solely selling pre-existing textbooks, the company works with clients to develop curricula according to specific requirements, covering research and development, planning and implementation.1 This consultancy component serves schools, preschools, educational institutions, training organisations, publishers, corporate clients and international education providers, differentiating CPD Singapore from conventional textbook publishers.

Singapore

Within Singapore, CPD Singapore’s books are available through major bookstores and online channels. The company specifically states that its books are displayed in POPULAR outlets throughout Singapore, covering educational levels from pre-school to pre-university.1 This provides exposure to the local supplementary-education market, where assessment books, tuition materials and revision resources are widely used.

International

Although headquartered in Singapore, CPD Singapore has developed an international distribution network. The company reports that its educational books are sold in more than 20 countries, with overseas markets including Australia, Cambodia, Canada, China, Germany, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, Myanmar, Pakistan, the Philippines, Saudi Arabia, Sri Lanka, Thailand and Vietnam.1

This international positioning is particularly relevant to curricula with global markets, such as the International General Certificate of Secondary Education (IGCSE), the International Baccalaureate (IB) and Singapore-based academic programmes. The company has effectively utilised Singapore’s education ecosystem as a base for international educational publishing.

CPD Singapore’s business model comprises four interconnected areas:

• Publishing: Production and sale of educational books, magazines and supplementary learning materials.
• Education services: Curriculum design, consultancy and educational-development services.
• Training: Workshops and professional-development programmes for students, teachers and education professionals.
• Distribution: Sales through bookstores, online channels, institutional clients, resellers and international distributors.

This combination allows the company to operate across the education value chain rather than depending solely on book sales. The stated client base includes educational and institutional organisations such as the Ministry of Education, Ministry of Manpower, My First Skool, Odyssey The Global Preschool and Club Rainbow.1

The company reports having more than 100 experienced authors and education consultants, a portfolio of over 500 educational books and magazines, and distribution in more than 20 countries.1 These figures are company-reported and should not be interpreted as independently audited market-share statistics.

CPD Singapore maintains a corporate-social-responsibility programme supporting voluntary welfare organisations in Singapore, including those serving children and youth, persons with disabilities, offenders and elderly people. Education access is presented as a central part of its social-impact philosophy.1

Regarding environmental initiatives, the company states that from 1 January 2022, its publications have been printed using electricity generated from solar panels and vegetable-oil-based printing inks as an alternative to conventional petroleum-based inks. Books printed from that date also use an antimicrobial BOPP laminate designed for children’s books.1 These claims represent company-reported sustainability and product-safety initiatives.

The CPD Singapore visual identity incorporates a mortarboard and a student raising both arms, elements the company states represent education, knowledge, confidence, enthusiasm, optimism and students’ academic aspirations. The colour palette carries specific symbolic meanings: turquoise for open communication; teal for trustworthiness and reliability; and grey for professionalism, elegance and formality. The overall identity is described as modern, fresh and vibrant.1

CPD Singapore is a statutory member of the Singapore Business Federation (SBF) and an institutional member of the Association of Singapore Educators. The company also reports recognition and certifications including ISO and BizSafe Enterprise Level 3, as well as recognition associated with the EdTech Awards.1

CPD Singapore operates in a competitive education market that includes Singapore assessment-book publishers, international educational publishers, tuition providers, digital-learning companies, educational-resource platforms, children’s-content publishers and curriculum-development firms. Its differentiation lies in combining publishing, curriculum expertise, consultancy, training and international distribution. The 2026 S Chand acquisition potentially strengthens this position by providing access to a larger publishing group’s resources and international network.

1. About CPD Singapore | Publishing | Workshops | Books – CPD Singapore Education Services Pte Ltd
2. CPD SINGAPORE EDUCATION SERVICES PTE. LTD. (201541784W) – Training courses n.e.c. – Singapore Company
3. Anthony Fok
4. Singapore magazine – Flipbook by CPD Singapore Education Services Pte Ltd | FlipHTML5