Deepcool was founded in 1996 in Beijing, China, with an initial focus on thermal management products for desktop computers and industrial applications. During the early expansion of the personal computer market, the company concentrated on designing CPU coolers and related accessories.

Over time, Deepcool expanded its portfolio beyond air cooling to include:

• All-in-one (AIO) liquid cooling systems
• PC chassis (computer cases)
• Power supply units (PSUs)
• RGB lighting accessories
• PC fans
• Laptop cooling products
• OEM thermal solutions for enterprise clients

The company currently operates manufacturing facilities in Huizhou, Guangdong, while maintaining its headquarters in Beijing. It also has regional offices in locations including Los Angeles, Eindhoven, Hong Kong, and Taiwan.2

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Deepcool manufactures a broad range of PC hardware across several key categories.

CPU Air Coolers

CPU air coolers are among Deepcool’s most recognised products. Popular series include:

• AK400
• AK500
• AK620
• Assassin Series
• AG Series

These coolers are noted for delivering strong thermal performance at competitive price points.

AIO Liquid Coolers

The company produces sealed liquid cooling systems for CPUs, with popular series including:

• LS Series
• LT Series
• LE Series
• Mystique Series

Many models feature ARGB lighting, LCD status displays (on select models), high-performance pumps, and quiet operation.

PC Cases

Deepcool manufactures computer chassis designed for gaming and workstation builds. Key product families include:

• CH Series
• CG Series
• MATREXX Series
• MACUBE Series
• CL Series

Common features across these ranges include tempered glass panels, mesh airflow designs, support for large GPUs, and extensive radiator compatibility.

Cooling Fans

Fan product families include:

• FK Series
• FC Series
• FL Series
• TF Series

These are available in PWM, ARGB, high static pressure, and high airflow configurations.

Power Supply Units (PSUs)

Deepcool offers power supplies ranging from entry-level to enthusiast-grade models. Examples include:

• PX Series
• PN Series
• DQ Series

Many units are 80 PLUS Gold certified, fully modular, ATX 3.0 compatible, and PCIe 5.0 ready.

Accessories

Additional products include thermal paste, fan hubs, GPU support brackets, RGB controllers, and various PC accessories.4

Deepcool designs and manufactures many of its thermal products in-house. Its manufacturing capabilities encompass heat pipe production, aluminium fin stack manufacturing, vapour chamber technologies, AIO liquid cooler assembly, and automated production lines.

The company emphasises internal research and development and holds numerous patents related to cooling technologies and manufacturing processes. Its factories maintain ISO-certified quality and environmental management systems.5

Deepcool’s product development is guided by four primary principles: performance, reliability, industrial design, and value. The company aims to balance thermal efficiency, acoustics, aesthetics, and affordability, which has made its products popular among DIY PC builders and gamers.6

In 2021, Deepcool introduced a new corporate logo and visual identity. The rebranding was intended to better reflect the DIY PC building community and unify its expanding product lineup. The new logo uses modular square elements to symbolise PC components assembled into a complete system.6

Deepcool products have received multiple international design awards, including the Red Dot Design Award, iF Design Award, and Good Design Award. Many of its CPU coolers, particularly the AK and Assassin series, have also earned favourable reviews from major PC hardware publications for their performance-to-price ratio.

Deepcool competes with several major PC hardware manufacturers, including Noctua, Corsair, Cooler Master, be quiet!, NZXT, and Thermalright. It is generally regarded as a strong value-oriented brand, offering products that often deliver high-end cooling performance at more accessible prices than many premium competitors.

Deepcool products are sold through online retailers, computer hardware stores, regional distributors, system integrators, and OEM partnerships. The company reports that its products are distributed in more than 70 countries, serving consumers as well as enterprise and industrial customers.7

Deepcool has established a significant reputation within the DIY PC community.

Strengths

• Excellent cooling performance
• Competitive pricing
• Modern industrial designs
• Wide product compatibility
• Strong airflow-focused case designs

Common Criticisms

• Software for certain digital-display products has received mixed feedback.
• Product availability can vary between regions.
• Warranty and support experiences differ by local distributor.8

Some of Deepcool’s best-known products include:

• AK400
• AK620
• Assassin IV
• LS720
• LT720
• Mystique Series
• CH560
• CH780
• MACUBE Series
• PX1000G PSU

These products are widely used in gaming PCs, creator workstations, and enthusiast desktop builds.

According to the company, Deepcool’s mission is to provide high-performance PC hardware and thermal solutions through innovation, quality manufacturing, and customer-focused design. The company continues to expand its portfolio while emphasising energy efficiency, research and development, and modern PC building trends.9

1. DeepCool
2. About Deepcool – DeepCool
3. DeepCool
4. DeepCool
5. DeepCool-News Release-DeepCool Introduces a New Brand Identity
6. Knowledge Base – DeepCool
7. deepcool.com
8. DeepCool
9. deepcool.com