deli was founded in 1981 in Ningbo, Zhejiang Province, China, by Fujun Lou. The business initially focused on manufacturing metal components before transitioning into the stationery sector and launching the deli brand. Throughout the 1990s, the company expanded rapidly across China by establishing a nationwide sales network.

Key milestones in the company’s development include:

• 1981 – Company founded.
• 1995 – Official launch of the deli stationery brand.
• 1998 – Expansion into international markets.
• 2011 – Strategic cooperation with major Chinese e-commerce platforms.
• 2015 – Entry into the printer and office equipment industry.
• 2018 – Opening of its first overseas manufacturing facility in Vietnam.
• 2020s – Continued expansion into Europe, Southeast Asia, the Middle East, Africa and Latin America.2

Deli Group is headquartered in Ningbo, Zhejiang, China, a major manufacturing and export hub. The company operates multiple manufacturing parks, research centres and logistics facilities both within China and internationally.3

deli is recognised for providing one-stop office and educational solutions. Its business encompasses several key sectors:

• Office stationery
• School stationery
• Writing instruments
• Office equipment
• Printers
• Paper shredders
• Laminators
• Barcode scanners
• Office furniture
• Adhesive products
• Educational toys
• Sports equipment
• Hand tools and power tools
• Art supplies

The company manufactures thousands of products across these categories, serving both retail consumers and corporate clients.4

deli operates a range of specialised sub-brands to address different market segments:

• Deli Office – Office supplies and workplace solutions.
• Deli School – School stationery and educational products.
• Nusign – Premium stationery and lifestyle office products.
• Deli Plus – Office furniture.
• Deli Tools – Hand tools and power tools.
• Agnite – Sports equipment.
• Deli Genius – Educational toys and learning products.
• Dmast – Professional art materials.
• JISHI – Business procurement platform.5

deli has established an extensive international distribution network characterised by:

• Product availability in over 130 countries.
• Overseas sales centres and regional branches.
• Manufacturing facilities in China and Vietnam.
• Operations spanning Asia, Europe, Africa, the Middle East and the Americas.

The company continues to expand its footprint through local partnerships, subsidiaries and regional offices.6

deli invests significantly in automated manufacturing and product development. The company operates:

• Multiple smart factories.
• Hundreds of automated production lines.
• Research and development centres in China and abroad.
• Quality control systems covering product design, testing and manufacturing.

These capabilities support large-scale production while maintaining competitive pricing structures.7

deli manufactures a comprehensive range of products across multiple categories.

Office supplies

• Staplers
• Hole punches
• Files and folders
• Clips
• Scissors
• Tape dispensers
• Adhesives
• Desk organisers

Writing instruments

• Ballpoint pens
• Gel pens
• Fountain pens
• Highlighters
• Markers
• Mechanical pencils
• Permanent markers

School supplies

• Notebooks
• Rulers
• Pencil cases
• Erasers
• Calculators
• Art materials

Office equipment

• Printers
• Laminators
• Paper shredders
• Binding machines
• Barcode scanners

Tools

• Screwdrivers
• Wrenches
• Power drills
• Measuring tools
• Tool kits

Office furniture

• Office chairs
• Desks
• Storage cabinets
• Meeting room furniture8

deli is widely recognised as:

• One of the world’s largest stationery manufacturers.
• The largest stationery manufacturer in Asia by production volume.
• A leading supplier of office and school products in China.
• A major global exporter of stationery and office equipment.9

The company emphasises the following core principles:

• Innovation.
• Quality manufacturing.
• Affordability.
• User-focused product design.
• Sustainable long-term growth.
• Global accessibility of office and educational products.10

deli publishes Environmental, Social, and Governance (ESG) reports detailing initiatives in environmental management, responsible manufacturing, employee welfare, community support and corporate governance as part of its long-term sustainability strategy.11

deli has established itself as a globally recognised brand by combining large-scale manufacturing, competitive pricing and a broad product portfolio. Its products are commonly used in schools, offices, government organisations and businesses worldwide. The company continues to expand through innovation, international partnerships and investment in manufacturing capacity.12

1. Deli (company)
2. Deliworld – Best Bulk Office Stationery Supplier/Company | Deli Group
3. About this report
4. Company Profile – Deli Group Co., Ltd.
5. List Of Best Customised Office Stationery Supplies & Items | Deli Group
6. FAQ – Deli Group Co., Ltd.
7. About us – Deli Europe
8. アジア最大級の総合文具メーカーdeli(デリ)が日本市場に本格参入。株式会社エム・エス・シーと合弁会社「DELIジャパン」を設立 | DELIジャパン
9. About US – Ningbo Deli Imp. & Exp. Co., Ltd.
10. About Us – Deli
11. DELI GROUP: Global Cultural And Technological Industry Group
12. Deliworld – Best Bulk Office Stationery Supplier/Company | Deli Group