Drypers is a consumer brand specialising in products for babies and young children, with disposable diapers forming the core of its business. The brand’s philosophy centres on what it describes as “authentic parenthood”, acknowledging that raising a child involves both rewarding and challenging moments. Rather than portraying parenting as perfect or effortless, Drypers develops its products based on the everyday realities experienced by parents and children.3

The central product proposition is fit. Drypers emphasises that a diaper should correspond to a baby’s stage of development, body shape and activity level, offering products tailored for newborns, crawling infants and active toddlers.4

Drypers is part of Vinda Group, which describes itself as one of Asia’s leading hygiene-product companies with more than 10,000 employees. The group’s portfolio extends beyond baby diapers to include adult incontinence care and feminine hygiene, with associated brands including TENAs, Dr. P and Libresse.5 Vinda Group is headquartered in Hong Kong and listed on the Hong Kong Stock Exchange.

The corporate structure places Drypers as a consumer brand within the wider group rather than an independent manufacturing corporation:

• Vinda Group
• Vinda Malaysia / Regional Operations
• Drypers
• Baby diapers and baby-care products

While specific corporate structures and market availability may differ by country, Drypers maintains a consistent regional identity across Singapore and neighbouring markets.2

Drypers developed as a regional baby-care brand and became firmly established in Southeast Asian markets. Over time, the brand’s identity has evolved beyond simple absorbency to encompass a broader range of attributes. Current communications integrate diaper fit, softness, dryness, leakage protection, freedom of movement, skin care, responsible materials and environmental sustainability.

This evolution reflects wider trends in the disposable-diaper industry, where parents increasingly consider skin sensitivity, comfort, material composition and environmental impact alongside basic performance. Drypers currently describes itself as having a close relationship with parents, developing products grounded in the practical realities of parenthood.7

Drypers offers multiple diaper lines targeting different ages, needs and price segments. The portfolio includes both tape diapers, which use adhesive tabs and suit younger babies who spend much time lying down, and pants-style diapers designed for standing, crawling or walking children.4

Drypers Skinature

Skinature by Drypers is positioned as a premium diaper for babies with sensitive skin. The range emphasises hypoallergenic properties, softness, breathable materials and freedom from added fragrance, chlorine and specified allergens. It features Derma-Care Technology™ and is designed for infants whose skin may be particularly reactive.6

Drypers Touch

Drypers Touch targets premium softness and skin care. Its primary selling point is the use of soft materials combined with Pro-Skin™ Technology, intended to provide gentle contact with the baby’s skin.5

Drypers Wee Wee Dry

Drypers Wee Wee Dry is an everyday diaper emphasising dryness, softness and leakage protection. The brand states it provides up to 10 hours of dryness, positioning it as a practical choice for daily use.5

Drypers DryPantz

Drypers DryPantz is a pants-style diaper designed for active babies. Key features include ease of changing, softness, dryness, leakage protection and a disposable tape for easier disposal. Marketing focuses on the increasing mobility of toddlers.5

Drypers Classic

Drypers Classic serves as a straightforward everyday diaper focusing on comfort, dryness and day-and-night protection. It caters to parents seeking reliable basic performance within the broader Drypers range.7

Drypers ClassicPantz

Drypers ClassicPantz provides a pants-style alternative within the Classic range, aimed at increasingly active babies who benefit from the convenience of pull-on diapers.4

Beyond diapers, the brand offers a Drypers BabyCare range incorporating plant-based extracts and moisturising ingredients. Formulations may include oat extract, provitamin B5, avocado, shea butter and almond milk, marketed for their soothing and moisturising properties.5 This allows Drypers to compete in the broader baby personal-care market alongside its diaper offerings.

Product development revolves heavily around the concept of fit. Design considerations include diaper dimensions, elastic construction, body conformity, containment, absorbency, dryness, comfort and freedom of movement. The objective is to allow babies to crawl, walk, run and play without unnecessary restriction.5

Different ranges utilise proprietary technologies, including Pro-Skin™ Technology and Derma-Care Technology™, to address specific skin and comfort needs.6

Drypers places considerable emphasis on product safety. Products undergo quality-control testing and must pass internal Product Safety Acceptance protocols.3 Operations follow internationally recognised management standards including ISO 9001 (quality management), ISO 45001 (occupational health and safety) and ISO 14001 (environmental management). Controls also cover material traceability and supplier verification.89

According to current safety information, diapers are manufactured without intentionally added BPA, phthalates, certain parabens, formaldehyde, benzene, PFOS/PFOA and several other specified chemicals. Products also undergo dermatological testing, including Human Repeat Insult Patch Testing (HRIPT) under professional supervision.10

Drypers diapers sold in the region are manufactured by Vinda in ISO-certified facilities. The company describes local manufacturing as part of its commitment to quality, hygiene and consistency, establishing Drypers as a brand with regional production capabilities rather than solely an imported label.10

Sustainability is a key area of differentiation for Drypers. The brand states it was the first diaper brand in Asia to receive USDA certification for biobased products.7 A biobased product contains a verified proportion of material derived from renewable biological resources—such as agricultural, forestry or marine materials—rather than solely fossil-based sources. Importantly, this certification relates to renewable content and does not imply the entire diaper is biodegradable.

Renewable material content

Drypers discloses specific biobased percentages for several products in connection with its USDA certification:7

Other environmental initiatives

The sustainability programme extends beyond biobased materials to include EU26 allergen-free positioning, absence of elemental chlorine and added fragrance in specified ranges, eco-friendly and toluene-free inks, water-based inks for carton boxes, reuse of packaging bags, and efforts to limit carbon emissions.7

The current brand identity rests on four pillars. Fit describes both physical diaper fit and alignment with parental needs and lifestyles. Authentic parenthood acknowledges the joys and challenges of child-rearing without idealisation. Freedom of movement connects diaper design to developmental milestones such as crawling, walking and playing. Sustainability addresses environmental responsibility through biobased materials and packaging initiatives.7

Drypers primarily targets parents and caregivers of newborns, infants and toddlers, with secondary audiences including expectant parents, families interested in baby skin care and environmentally conscious consumers. The multi-tier portfolio spans from everyday essentials to premium skin-care and sustainability-focused propositions, allowing the brand to address varying budgets and priorities without competing exclusively on price.5

Drypers operates dedicated websites for markets including Singapore and Malaysia, providing information on products, technologies, safety, sustainability, parenting and child development.2 The brand presents itself as a companion throughout early childhood, offering content on pregnancy, infant care and toddler stages alongside community activities. This digital ecosystem supports its positioning as a parenting-oriented brand rather than solely a packaged-goods manufacturer.

1. Our Story – Drypers Malaysia
2. Our Story
3. Quality & Safety
4. Drypers Malaysia
5. Products – Drypers Malaysia
6. Skinature by Drypers – Drypers Malaysia
7. Sustainability – Drypers Malaysia
8. Our Story – Drypers Malaysia
9. Our Story – Drypers Malaysia
10. About Us