Electrolux is a Swedish multinational manufacturer and one of the world’s largest producers of household and professional appliances. Established in 1919, the company has spent over a century developing products aimed at improving everyday living through innovation, functionality, and sustainability. Today, Electrolux products are sold in approximately 120 markets worldwide under several well-known brands, including Electrolux, AEG, Frigidaire, and Zanussi.1

• Company Name: Electrolux AB
• Founded: 1919
• Headquarters: Stockholm
• Industry: Home Appliances and Consumer Electronics
• Type: Public Company
• Stock Exchange: Nasdaq Stockholm
• Operating Markets: Around 120 countries
• Employees: Approximately 39,000 (2025)
• Annual Sales: Around SEK 131 billion (2025)1

Electrolux traces its origins to the early 20th century. The company was formed in 1919 through the merger of Lux AB, a manufacturer of kerosene lamps, and Svenska Elektron AB, which specialised in vacuum cleaners. This merger was driven by entrepreneur Axel Wenner-Gren, who foresaw that lightweight vacuum cleaners could become a household necessity.

The company achieved its first major success with the Model V vacuum cleaner, which featured runners instead of wheels to facilitate easier movement within homes. During the 1920s and 1930s, Electrolux expanded internationally using an innovative direct-sales model.

Over subsequent decades, the product range broadened from vacuum cleaners to include refrigerators, washing machines, ovens, dishwashers, air conditioners, and various other home appliances. Growth was further accelerated through the acquisition of established appliance brands globally.12

The stated purpose of Electrolux is to “Shape living for the better”. The company aims to enhance everyday life by creating products that improve:

• Food preparation
• Clothing care
• Home cleanliness
• Personal wellbeing
• Energy efficiency
• Environmental sustainability

Product development focuses on combining Scandinavian design, technology, and sustainability to deliver practical household solutions.1

Electrolux manufactures a diverse range of appliances across several categories:

Kitchen Appliances

• Refrigerators
• Freezers
• Ovens
• Cooktops
• Range hoods
• Microwaves
• Dishwashers

Laundry Appliances

• Washing machines
• Washer-dryer combinations
• Dryers

Cleaning Appliances

• Vacuum cleaners
• Cordless stick vacuums
• Robotic vacuum cleaners
• Wet and dry cleaners

Small Appliances

• Air purifiers
• Water purifiers (in selected markets)
• Coffee machines
• Kitchen mixers
• Blenders

Professional Equipment

• Commercial laundry systems
• Professional kitchen equipment
• Food-service solutions
• Hospitality appliances1

Throughout its history, Electrolux has introduced numerous technological advancements, including:

• Lightweight vacuum cleaner designs
• Early robotic vacuum cleaners
• Steam-assisted ovens
• Energy-efficient refrigeration systems
• Smart connected appliances
• AI-assisted cooking features
• Sustainable washing technologies that reduce water and electricity consumption

Research and development remain central to the company’s strategy, with a particular focus on smart-home integration and environmentally responsible product design.1

Sustainability is a key strategic priority for Electrolux. The company actively works to:

• Reduce carbon emissions
• Increase the use of recycled materials
• Improve energy efficiency
• Reduce water consumption
• Design products for easier repair and recycling
• Support circular economy initiatives

These efforts encompass manufacturing processes, supply chains, packaging, and product life cycles.1

Electrolux owns or markets several prominent appliance brands, including:

• Electrolux
• AEG
• Frigidaire
• Zanussi
• Westinghouse (in selected markets)
• Electrolux Professional (professional equipment)

This portfolio allows the company to serve distinct customer segments and regional markets effectively.1

Electrolux products are widely distributed across Europe, North America, Latin America, Asia-Pacific, the Middle East, and Africa. The company operates manufacturing facilities, research centres, and sales organisations across multiple continents, establishing its position as a leading global appliance manufacturer.1

Electrolux competes with major global appliance manufacturers such as Whirlpool Corporation, LG Electronics, Samsung Electronics, Haier, Bosch, and Midea Group. It is recognised as one of the largest appliance manufacturers globally in terms of revenue and market reach.2

The Electrolux brand is associated with Scandinavian design, functional innovation, high-quality engineering, energy-efficient appliances, modern home solutions, and sustainable living. Its products are positioned primarily within the mid-range to premium segments of the appliance market.

As of 2025, Electrolux is led by Yannick Fierling, who assumed the role of President and CEO on 1 January 2025, succeeding Jonas Samuelson.2

1. Company stories – Electrolux Group
2. Electrolux names appliances veteran Fierling as new CEO