S Singapore Brand Wiki

About ELFIGO Mobility

Overview

ELFIGO Mobility (formerly Falcon Mobility) is a Singapore-based company that distributes mobility aids. The firm specialises in electric wheelchairs, mobility scooters, personal mobility aids (PMAs), manual wheelchairs, transfer aids, and related accessories. Founded in 2007 by Warren Chew, the business began as a small local operation and has expanded into an omnichannel distributor serving retail customers, healthcare institutions, dealers, and international markets.

Field Information
Company name ELFIGO Mobility
Former name Falcon Mobility
Founded 2007
Founder Warren Chew
Headquarters Singapore
Industry Mobility aids / health & personal care
Core products Electric wheelchairs, mobility scooters, manual wheelchairs, PMAs, transfer aids
Other products Ramps, batteries, chargers, walking aids, rollators and accessories
Business model Retail, wholesale, e-commerce and institutional sales
International presence Singapore, Malaysia, Australia and other international markets
Primary positioning Lightweight, foldable and portable mobility solutions

The company describes itself as a leading distributor of electric wheelchairs and mobility scooters in Singapore. Its corporate profile identifies it as a privately held health and personal-care-products company headquartered in Singapore. 1

Founding

The origins of ELFIGO trace back to the 1990s, when founder Warren Chew was a secondary-school student in Singapore. He formed a friendship with a classmate who had a physical disability and used crutches, often requiring assistance to navigate school buildings that lacked lifts. Chew frequently helped his friend move between floors.

Years later, this friend transitioned to using an electric wheelchair. According to ELFIGO’s account, he shared with Chew the difficulties he faced in buying and maintaining mobility equipment. These challenges included high product costs, long wait times for catalogue orders, limited opportunities to test products before purchase, and significant delays in obtaining spare parts and repairs. This experience inspired the creation of the business that would become ELFIGO Mobility. 2 3

Establishment in 2007

ELFIGO Mobility was established in 2007. The company initially aimed to alter the conventional sales model for mobility equipment by maintaining inventory and displaying demonstration units, rather than relying primarily on catalogue-based pre-orders.

The company also adopted a “try before you buy” approach, allowing customers to experience mobility products before making a purchase. ELFIGO states that this practice was inspired by retail methods commonly used in consumer electronics.

Rebranding from Falcon Mobility

The company previously operated under the name Falcon Mobility before rebranding as ELFIGO Mobility. Current websites for Singapore, India, and international markets identify ELFIGO as the successor to Falcon Mobility.

Business Model

ELFIGO operates through an omnichannel distribution model. Its channels include:

  • Direct retail sales
  • Online/e-commerce sales
  • Wholesale distribution
  • Healthcare institutions
  • Hospitals and other institutional customers
  • Government-related sales and subsidy schemes

The company uses digital marketing as a major source of customer acquisition and combines online sales with physical demonstrations and service support.

This model addresses specific needs in the mobility equipment category, where customers typically consider factors such as weight, dimensions, manoeuvrability, battery technology, comfort, and transportability before purchasing.

Products

ELFIGO’s portfolio focuses on personal mobility and accessibility.

Electric Wheelchairs

Electric or motorised wheelchairs form one of the company’s core product categories. The range includes conventional powered wheelchairs as well as lightweight and foldable models.

Examples listed by ELFIGO include:

  • Ultra-Lite Carbon
  • Ultra-Lite Carbon V2
  • Ultra-Lite Carbon BW
  • Ultra-Lite Air
  • Ultra-Lite 2
  • JRWD704
  • JRWD503
  • Travelier Suitcase Electric Wheelchair

The company’s international catalogue features models weighing approximately 11–16 kg, depending on configuration, highlighting portability as a key element of its product strategy. 4

Mobility Scooters

ELFIGO sells lightweight and foldable mobility scooters, including the F2, T350, and T550 models. For instance, its India catalogue lists the T550 at approximately 15.8 kg, the T350 at 17 kg, and the F2 at 18 kg.

Other Mobility Products

Beyond powered mobility, ELFIGO’s product ecosystem includes:

  • Manual wheelchairs
  • Rollators
  • Walking aids
  • Wheelchair ramps
  • Transfer aids
  • Batteries
  • Battery chargers
  • Fall-protection products
  • Mobility accessories

The global catalogue indicates that the company positions itself as a broader mobility and accessibility supplier, rather than solely a wheelchair retailer.

Product Positioning

A central characteristic of ELFIGO’s brand positioning is portability. The company emphasises three main attributes:

Lightweight · Foldable · Portable

These features are particularly relevant for users who need to transport a wheelchair or scooter in a car, store it at home, or travel with it. Consequently, ELFIGO’s product range includes numerous folding and lightweight models.

The company sells both lithium-battery-powered and sealed lead-acid (SLA) mobility products. Its materials discuss various considerations regarding weight, portability, stability, and battery safety.

Singapore Market

Singapore remains ELFIGO’s home market and a core part of its identity. The company describes itself as a pioneer and leading distributor of motorised wheelchairs and mobility scooters in Singapore. Its local operations focus on Personal Mobility Aids (PMA) and highlight compliance with applicable Singapore requirements, including Land Transport Authority regulations.

The company’s listed Singapore address is:

140 Paya Lebar Road, #05-11, AZ @ Paya Lebar, Singapore 409015.

International Expansion

ELFIGO has expanded beyond Singapore. The company states that by 2023, it had become a regional business with operations in Singapore, Malaysia, Australia, and the United States. Current corporate materials emphasise Singapore, Malaysia, and Australia among its regional operations.

It operates dedicated online presences for markets including India and Australia. The India operation markets lightweight electric wheelchairs and mobility scooters, while the Australian operation promotes local product demonstrations in cities such as Sydney, Melbourne, and Brisbane. 5 6

The company’s global website offers international shipping for products listed on the site. 7 8

Brand Philosophy

ELFIGO’s stated mission is to become the supplier of choice for customers by combining:

  • High value for money
  • A broad selection of products
  • Product availability
  • After-sales service
  • Added-value services such as demonstrations and extended warranties

The company acknowledges that its strategy is not necessarily to be the cheapest supplier, but to provide greater overall value through product selection and service.

This philosophy reflects the company’s origins: its founder’s initial motivation was to address problems he had personally witnessed involving accessibility, purchasing, product testing, and after-sales support.

Corporate Development

According to ELFIGO’s corporate profile, the company began as a one-person operation in a 160-square-foot office and grew into an organisation occupying more than 2,000 square feet. It has developed from a local retailer into an omnichannel distributor serving consumers and institutional customers.

The company notes that it was recognised in 2025 as one of Singapore’s Top 100 Fastest Growing Companies, according to its LinkedIn profile citing Statista and The Straits Times.

Customer Experience and After-Sales Support

After-sales service is a key part of ELFIGO’s differentiation. The company emphasises the availability of spare batteries, chargers, and replacement components, as well as service support. Its product catalogue includes replacement batteries and chargers for multiple wheelchair and scooter models.

This emphasis traces directly to the company’s founding story, in which the founder’s friend experienced long waits for replacement batteries and repairs. ELFIGO presents after-sales support as an integral part of the product proposition rather than a separate consideration.

Brand Identity

From a branding perspective, ELFIGO occupies a specific position in the mobility market:

ELFIGO = accessible, portable, and relatively lightweight powered mobility.

Rather than focusing exclusively on traditional heavy-duty medical equipment, the company places substantial emphasis on products that can be folded, transported, and incorporated into everyday life.

Its branding frames mobility equipment around independence and freedom of movement, rather than simply disability or medical treatment. Its corporate profile uses the concept of “Senior Mobility Freedom”, while its founding narrative emphasises helping people regain mobility and independence.

Significance

ELFIGO represents a shift in the mobility-aid business from a traditional medical-equipment distribution model toward a more consumer-oriented retail model.

Its stated innovations include:

  1. Product demonstrations and “try before you buy”
  2. Maintaining inventory rather than relying entirely on pre-orders
  3. Digital marketing and e-commerce
  4. A broad range of lightweight and portable products
  5. Direct-to-consumer as well as wholesale distribution
  6. Greater emphasis on after-sales service and spare parts
  7. International expansion from its Singapore base

In summary, ELFIGO Mobility is a Singapore-founded mobility-equipment company established in 2007 by Warren Chew. Formerly known as Falcon Mobility, it grew out of the founder’s friendship with a physically disabled schoolmate and his observation of shortcomings in the mobility-equipment market.

The company initially focused on electric wheelchairs and subsequently expanded into mobility scooters, PMAs, manual wheelchairs, transfer aids, ramps, batteries, chargers, and other accessibility products. Its defining commercial proposition is built around portable and lightweight mobility products, product demonstrations, broad choice, and after-sales support.

From its beginnings as a small Singapore business, ELFIGO has developed an omnichannel and increasingly international operation, with a presence across markets including Singapore, Malaysia, Australia, and India. Today, its brand is most strongly associated with electric wheelchairs and mobility scooters designed to give elderly and mobility-impaired users greater independence and freedom of movement. 1 2 3 4 5 6 7 8

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

Related brands