Everiday Foods is a Singapore-based food and wellness brand that produces “better-for-you” pantry staples, sauces, snacks, breads, and baked goods. The brand operates under the philosophy of “whole foods the whole time”, aiming to create familiar convenience foods using simpler, more nutritious ingredients without compromising on flavor.12

The company was developed from an earlier venture known as Foods by Ri. In 2024, it underwent a significant rebranding to become Everiday, a name intended to reflect the integration of healthier choices into daily life while honoring founder Riyana “Ri” Rupani’s personal identity.

Origins

The roots of Everiday are tied to its founder, Riyana “Ri” Rupani, a certified holistic nutritionist with international culinary experiences. Rupani established the brand based on her interest in nutrition and the global flavors she encountered during her travels. The company describes Everiday as a fusion of Rupani’s food philosophy, heritage, and multicultural cooking experiences.3

Rebranding

Prior to 2024, the business operated under the name Foods by Ri. That year, branding studio Midday Studios collaborated with Rupani on a comprehensive brand refresh. A key element of this update was the transition from the Foods by Ri name to Everiday, accompanied by new packaging and visual identity systems.4

The rebranding positioned Everiday not just as a specialty health-food company, but as a provider of enjoyable and practical nutritious options for ordinary life, moving away from restrictive dietary narratives.

Everiday offers a broad portfolio of over 100 products focused on pantry and everyday foods. While specific nutritional claims vary by item, many products are formulated to be gluten-free and dairy-free, avoiding refined sugars and inflammatory oils where possible.

Major product categories include:

• Chili sauces and condiments: Includes House Red Chili, Sambal, and other versatile sauces.
• Chili oils and crisps: Features Garlic Chili Oil and Mala Chili Crisp.
• Asian-inspired pantry items: Such as Organic Coconut Aminos and various seasonings.
• Bread and bakery products: Gluten-free loaves, pita bread, baguettes, and pizza bases.
• Granola: Varieties such as Cinnamon Date and Chocolate Sea Salt.
• Cookies and snacks: Including chocolate chip cookies and other better-for-you snack options.
• Nut and seed-based spreads: Such as Chocolate Hazelnut Cashew Butter and Pandan Coconut Cashew Butter.
• Breakfast and pantry ingredients: Chia seeds and baking essentials.

In addition to its own online store, Everiday products are available in major Singapore supermarkets. For instance, NTUC FairPrice stocks items including multigrain seeded loaf, gluten-free bagels, house loaf, pizza base, pita bread, gluten-free granola, and almond-flour tortilla wraps.7

Signature Items

The brand is particularly recognized for its range of chili-based condiments. Its House Chili combines fresh red chilies with citrus notes, designed as a versatile addition to meals rather than being limited to a single cuisine. Other popular items include Garlic Chili Oil, Sambal, and Mala Chili Crisp, which are marketed as ways to enhance the flavor of everyday dishes.6

Core Values

Everiday’s central proposition is making everyday food better. The company argues that nutritious food need not be bland or complicated. By taking foods people already enjoy—such as chili sauces, bread, crackers, and granola—and improving their ingredient profiles, the brand seeks to normalize healthy eating.5

Rupani’s philosophy holds that food should simultaneously taste good, support wellbeing, use quality ingredients, and bring people together. Consequently, the brand emphasizes enjoyment and social eating alongside nutritional benefits.

Cultural Influence

A distinctive aspect of Everiday is its cross-cultural culinary identity, often described by the company as incorporating “third culture flavors.” This approach celebrates the coexistence of familiar foods from different cultures, reinterpreting them without losing their emotional familiarity. Products and recipes frequently combine Southeast Asian flavors with contemporary health-conscious formats, utilizing ingredients like sambal, mala chili crisp, and garlic chili oil across various cuisines.

Visual Identity

The 2024 rebrand by Midday Studios introduced a logo and packaging system designed to be more approachable and lifestyle-oriented than traditional health-food branding. According to The Dieline, the new identity features a clean sans-serif typeface paired with a script element, balancing sophistication with a personal, human touch. The name Everiday itself is a play on the word “everyday,” reinforcing the idea that whole-food choices should be part of daily routine rather than reserved for special occasions.

The operating entity is EVERIDAY FOODS PTE. LTD., a private company limited by shares incorporated in Singapore on November 15, 2022. Public records identify its principal activities as the manufacture of bread, cakes, and confectionery, with bakery products listed as a secondary activity. LinkedIn data indicates the company has between 2 and 10 employees.

The company has pursued trademark protection for the EVERIDAY name, covering categories such as Asian relishes, chutneys, toppings, pastes, oils, seasonings, gluten-free products, vegan dips, pantry staples, and baked goods.8

Everiday incorporates a social-impact component into its business model. The company partners with Rosebrook, a developmental center focused on helping children reach their potential. Everiday supplies the center with gluten-free breads and snacks and contributes a percentage of sales toward tuition shortfalls for families requiring assistance.

Everiday occupies a niche at the intersection of health-conscious eating, convenience, premium pantry products, and Asian/global flavors. Rather than promoting specialized diets, the brand aims to upgrade familiar foods without fundamentally altering how consumers eat. This positioning appeals to individuals seeking to improve their diet through accessible, flavorful, and culturally diverse options.

1. About Us – Everiday Foods
2. Everiday Foods
3. Midday Studios Refreshes Better-For-You Brand Everiday – DIELINE
4. EVERIDAY FOODS PTE. LTD.
5. EVERIDAY FOODS PTE. LTD. (202240657R) – Manufacture of bread, cakes and confectionery (except frozen bakery products)…
6. Everiday Made Better – Everiday Foods
7. Everiday
8. EVERIDAY Trademark Application of Everiday Foods Pte Ltd. – Serial Number 97697315 :: Justia Trademarks