About Everlast
Everlast is an American sporting goods brand best known for its boxing equipment, combat sports gear, fitness products, apparel and footwear. Founded in 1910 in The Bronx, New York, Everlast has become one of the world’s most recognisable names in boxing and has expanded into mixed martial arts (MMA), fitness training and active lifestyle products.1 Today, the brand is owned by the British retail group Frasers Group and operates in more than 100 countries.1
Overview
- Brand Name: Everlast
- Founded: 1910
- Founder: Jacob Golomb
- Headquarters: Manhattan, New York City, United States
- Industry: Sporting goods, apparel, footwear
- Products: Boxing gloves, punching bags, protective equipment, fitness gear, clothing, shoes, accessories
- Parent Company: Frasers Group
- Global Presence: Over 100 countries1
History
Foundation (1910)
Everlast was founded by Jacob Golomb, a 17-year-old son of a tailor and an avid swimmer. Frustrated by the poor durability of swimsuits available at the time, Golomb designed swimwear that he guaranteed would last for a full year. He named the company “Everlast” to emphasise durability and longevity.1
Entry into Boxing (1917)
The company’s direction changed dramatically when boxer Jack Dempsey approached Jacob Golomb to create protective boxing headgear capable of lasting through intense training sessions exceeding 15 rounds.
Everlast soon developed:
- Boxing gloves
- Protective headgear
- Training equipment
- Punching bags
When Jack Dempsey won the World Heavyweight Championship in 1919 wearing Everlast gloves, the brand quickly became associated with professional boxing.2
Growth into a Boxing Icon
Throughout the 20th century, Everlast became the preferred equipment supplier for many legendary fighters, including:
- Muhammad Ali
- Joe Frazier
- Sugar Ray Leonard
- Roberto Durán
- Marvin Hagler
- Larry Holmes
Its products became standard equipment in gyms and championship fights around the world.1
Acquisition and Ownership
In 2007, Everlast Worldwide was acquired by Frasers Group (formerly Sports Direct International), a British retail company.4 Following the acquisition, the brand expanded internationally through licensing agreements and a broader product portfolio, while continuing to emphasise its boxing heritage.1
Products
Everlast manufactures equipment for combat sports, fitness and training, including:
Boxing Equipment
- Boxing gloves
- Sparring gloves
- Competition gloves
- Punching bags
- Speed bags
- Double-end bags
- Hand wraps
- Punch mitts
- Focus pads
- Boxing rings
- Ring accessories
Protective Gear
- Headgear
- Mouthguards
- Groin protectors
- Shin guards
- Body protectors
Fitness Equipment
- Dumbbells
- Resistance bands
- Medicine balls
- Jump ropes
- Yoga accessories
- Training stations
- Home gym equipment
Apparel
Everlast also produces:
- T-shirts
- Hoodies
- Tank tops
- Shorts
- Joggers
- Compression wear
- Jackets
- Sports bras
- Leggings
Footwear
The company offers:
- Boxing boots
- Training shoes
- Sneakers
- Lifestyle footwear1
Brand Identity
Everlast is widely associated with:
- Durability
- Strength
- Determination
- Discipline
- Boxing tradition
- Athletic performance
Its long-running slogan, “The Choice of Champions Since 1910,” reflects the brand’s association with world-class fighters and its historical role in combat sports.3
Influence in Boxing
Everlast has played a significant role in the evolution of boxing equipment. Many of its glove designs and protective products helped establish standards for training and competition, making the brand a fixture in professional gyms and amateur boxing clubs alike.4
Expansion Beyond Boxing
Although rooted in boxing, Everlast has broadened its reach into:
- Mixed martial arts (MMA)
- General fitness
- Cross-training
- Home workouts
- Lifestyle apparel
- Fashion collaborations
This diversification has introduced the brand to consumers beyond the combat sports community.1
Global Presence
Everlast products are sold worldwide through sporting goods retailers, specialty fight shops and official regional distributors. The brand operates through licensing partnerships in numerous countries and maintains a presence in more than 100 markets.3
Legacy
More than a century after its founding, Everlast remains one of the most recognisable names in boxing. From its beginnings as a swimwear manufacturer to its status as a global leader in combat sports and fitness equipment, the brand has maintained a reputation for durable products and a strong connection to championship boxing. Its history with legendary athletes and continued expansion into fitness and lifestyle categories have helped preserve its relevance in both sport and popular culture.1
