Good Health describes itself as a New Zealand-operated health company whose products are developed around quality ingredients, natural health and scientific research. Its products are distributed in New Zealand and international markets. 1

Foundation

Good Health was established in 1987 by John Blanchard. Before entering the health-products industry, Blanchard had an agricultural background. His interest in the health properties of herbal and oilseed crops eventually led him to establish Good Health.

The company initially operated on a much smaller scale, but its product portfolio expanded considerably over subsequent decades. Retail and industry sources now describe Good Health as having developed more than 300–350 products, with formulations developed in New Zealand. 2

The company remains associated with the Blanchard family; Good Health’s own materials and New Zealand retail sources note the involvement of John’s son Dave Blanchard.

Good Health’s philosophy combines natural ingredients with research and formulation expertise. The company says it emphasizes ingredient quality, authenticity and efficacy rather than simply relying on the “natural” label.

According to Good Health, its raw materials are selected with an emphasis on quality and sustainable sourcing. Where possible, ingredients are sourced from New Zealand farms and growers, while other materials come from accredited international manufacturers. The company also states that its products are GE-free. 3

A major part of its manufacturing philosophy is Good Manufacturing Practice (GMP). Good Health states that it has GMP certification and manufactures products according to controlled procedures and quality requirements. 4

Good Health has evolved from a relatively small supplement business into a broad natural-health portfolio. Its current range includes several major categories. 5

Vitamins and minerals

The company sells conventional nutritional supplements containing ingredients such as:

• Vitamin B
• Vitamin C
• Vitamin D
• Iron
• Zinc
• Magnesium
• Calcium
• CoQ10

Magnesium is one of the particularly prominent categories within its portfolio, with products available in different formulations and intended uses. 6

Herbal supplements

Herbal products are an important part of Good Health’s heritage. The portfolio includes products based on ingredients such as:

• Turmeric
• Olive leaf
• Ginkgo
• Milk thistle
• Cranberry
• Bilberry
• Echinacea and other traditional botanical ingredients

This reflects the company’s original connection to herbal and plant-based health products.

Immune support

Viralex® is one of Good Health’s most recognizable product ranges. The company positions Viralex as an immune-support line for adults and children, with products incorporating ingredients such as olive leaf and EpiCor®.

The portfolio includes products such as Viralex Everyday Immune Support, Viralex Attack and Viralex Kids Immune Chews.

Digestive health

Good Health has a substantial Digestion & Detox category covering gut, bowel and digestive support. It includes prebiotic, probiotic and postbiotic products alongside traditional herbal formulations.

Joint and mobility products

The company also develops products aimed at joint and musculoskeletal wellbeing. Examples include formulations containing glucosamine, turmeric, New Zealand green-lipped mussel and UC-II®.

The use of New Zealand marine ingredients is particularly consistent with the brand’s positioning around locally sourced natural resources.

Beauty and healthy ageing

More recently, Good Health has expanded beyond traditional vitamins and herbal supplements into beauty-from-within and healthy-ageing products.

Its beauty portfolio focuses on areas such as skin, hair and nails, while the healthy-ageing range addresses areas including energy, brain function, joints, bones and muscles. 7

Women’s and men’s health

Good Health also has dedicated ranges for different stages and needs of adult health.

Its Women’s Health products address areas such as hormonal wellbeing, menstruation, menopause and bone health, while its Men’s Health range is positioned around vitality, energy, stamina and reproductive wellbeing.

Children’s products

The company has products specifically formulated for children, including immune-support products such as Viralex Kids and nutritional products involving milk, colostrum and other ingredients.

Good Health presents itself as a company combining traditional natural-health knowledge with contemporary scientific research.

The company says it monitors international scientific research and develops formulations using research and technical expertise. A retailer description similarly reports that Good Health has naturopathic and technical research teams involved in formulation development.

This gives the brand a positioning somewhere between traditional herbal medicine and modern nutritional supplementation: natural ingredients are central to the identity, but the company emphasizes formulation, manufacturing controls and research rather than presenting its products simply as traditional remedies.

Quality control is a significant part of Good Health’s corporate positioning.

The company states that its products are manufactured under GMP standards, meaning production is carried out under controlled processes designed to maintain consistency and quality.

Good Health also emphasizes:

• Ingredient purity
• Sustainable sourcing
• GE-free ingredients
• Product authenticity
• Research-informed formulations
• Controlled manufacturing
• New Zealand product development

The company’s New Zealand origin is an important part of its branding, and Good Health is listed in New Zealand’s FernMark country-of-origin programme. The FernMark profile describes the company as a New Zealand brand with research and development, production and sales capabilities and international distribution.

One of Good Health’s strongest differentiators is its New Zealand identity.

The brand was founded and developed in New Zealand, with formulations developed in Auckland. It also makes use of New Zealand-derived ingredients and agricultural resources where appropriate.

This places Good Health within a broader group of New Zealand wellness brands that use the country’s reputation for natural resources, agriculture, dairy, marine ingredients and clean-environment positioning as part of their international brand story.

Although Good Health is fundamentally a New Zealand brand, its products are not restricted to the domestic market.

New Zealand’s FernMark programme states that Goodhealth products are sold across 59 countries and regions, while other sources describe the company as serving international markets.

The brand therefore operates with two complementary identities:

1. A domestic New Zealand wellness brand with decades of history.
2. An internationally marketed natural-health brand using New Zealand provenance as part of its differentiation.

Among Good Health’s products, Viralex® has become particularly important to the company’s identity.

The range is positioned around immune support and includes adult and children’s products. Good Health’s current website describes Viralex as a family-oriented immune-support range incorporating traditional herbs and nutritional ingredients.

The company’s newer NexAge site describes Viralex as New Zealand’s #1 immune-health brand, although that is a company claim and should be understood in that context rather than as an independent industry ranking.

Good Health has gradually broadened its positioning.

Its original identity was strongly associated with herbal supplements and natural health, reflecting founder John Blanchard’s agricultural and botanical interests. Over time, the company expanded into:

• Vitamins and minerals
• Sports and everyday nutrition
• Immune health
• Gut health
• Joint health
• Women’s health
• Men’s health
• Children’s health
• Beauty
• Healthy ageing
• Weight management

This has transformed Good Health from a specialist herbal-supplement company into a full-spectrum natural-health brand.

An interesting recent development is the emergence of NexAge™, described as “the next chapter from Good Health.”

NexAge is focused specifically on longevity and emerging health science, building on Good Health’s nearly four decades of experience in nutritional and herbal products. The company says Good Health has developed more than 300 health products and is now applying that experience to longevity research and products.

This suggests a strategic evolution from traditional natural-health supplementation toward newer areas such as healthy ageing, longevity and cellular health.

Good Health can broadly be positioned as:

A New Zealand natural-health and supplement company combining plant-based and nutritional ingredients, scientific research, formulation expertise and New Zealand provenance.

Its differentiation comes from several factors:

• Long history: founded in 1987.
• New Zealand provenance: developed from an Auckland-based company.
• Large portfolio: more than 350 products.
• Natural-health heritage: strong emphasis on herbs, botanicals and natural ingredients.
• Scientific orientation: formulations informed by research and technical development.
• GMP manufacturing: emphasis on controlled production.
• International reach: products sold outside New Zealand.
• Family/company heritage: continued association with the founding Blanchard family.

Good Health is best understood not as a single-product vitamin company but as a broad natural-health platform. Its portfolio ranges from everyday vitamins and minerals to specialized herbal formulas, probiotics, immune products, joint-support formulas, beauty supplements and healthy-ageing products.

Its central brand narrative is the combination of nature + New Zealand + science + quality. The company began with John Blanchard’s interest in the health potential of agricultural and botanical resources and has subsequently grown into a multinational supplement brand with hundreds of formulations.

Official website

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1. Goodhealth – Goodhealth NZ | Natural Health, Herbal & Vitamin Supplements
2. Goodhealth – a great product born of New Zealand!
3. Good Health Natural Supplements & Vitamins
4. Good Health – Health 2000 – Health2000
5. Good Health – KIWIPLAZA NZ
6. Shop Good Health Supplements – Supplements.co.nz
7. Good Health Vitamins & Supplements NZ – Shop Online
8. GOOD HEALTH – LISSOM