Good Lady™ is a Singaporean food and wellness brand that specializes primarily in powder-based wholegrain beverages, grain and seed powders, and other health-oriented food products. The brand is operated by Kin Yan Agrotech Pte Ltd, a company registered in Singapore. According to the company’s own history, Good Lady has been developing food products since 1983, initially focusing on brown-rice products before expanding into a broader range of nutritional and wholegrain products. 1

The brand is particularly associated with its 22 Complete Nutrimix range, a powdered wholegrain beverage made from a blend of grains, beans, oats, and seeds. Several Good Lady products have appeared in Singapore’s Healthier Choice Symbol (HCS) listings maintained by the Health Promotion Board (HPB). 2

The company’s terms and conditions identify Kin Yan Agrotech Pte Ltd as the operator of the Good Lady website and give its Singapore registration number as 199700556K.

Good Lady traces its origins to 1983, when it began with products based on brown rice. The company states that it subsequently expanded its product development through continuous innovation, eventually establishing wholegrain nutritional beverages as a major part of the brand. 3

A significant development in the brand’s portfolio was the introduction and expansion of Complete Nutrimix 22, which combines multiple grains, beans, oats, and seeds into a single powdered beverage. The company describes this product as its current core offering.

Good Lady has participated in food and wellness-related events in Singapore and expanded distribution beyond the local market. Its website records activities involving Vietnam and various food exhibitions during the 2010s.

Good Lady is operated by Kin Yan Agrotech Pte Ltd. The company’s stated address is 220 Neo Tiew Crescent, Singapore 718830, while the Good Lady website currently lists a contact location at 6 Ang Mo Kio Industrial Park 2, Singapore 569499.

Kin Yan Agrotech serves as the corporate entity behind the Good Lady brand, rather than Good Lady being a separately incorporated company based on the information published on the brand’s website.

Good Lady’s product portfolio extends beyond its flagship Nutrimix products. Its current online catalogue includes several categories.

Wholegrain and Nutritional Powders

Examples include:

• 22 Complete Nutrimix
• Organic black sesame powder
• Pure black sesame powder
• Almond powder
• Black bean powder
• Golden flaxseed powder
• Soybean powder
• Red bean & brown Job’s tears powder
• Walnut & almond mixed powder
• Walnut & black sesame mixed powder

These products position Good Lady around convenient consumption of grains, legumes, nuts, and seeds in powdered form.

22 Complete Nutrimix

22 Complete Nutrimix is widely considered the brand’s signature product line. The company describes it as containing 22 types of premium grains, beans, oats, and seeds. Different versions have included flavours or formulations such as Blueberry, Chia, and Wheatgrass.

The product has been listed by Singapore’s Health Promotion Board under the Healthier Choice Symbol programme. Historical HPB listings include Good Lady Complete Nutrimix 22 in Blueberry, Chia, and Wheatgrass variants, as well as other Good Lady nutritional products. The HPB’s school-beverage/product listing has also included Good Lady products such as 22+ Complete Nutrimix (Organic Avocado) and Complete Nutrimix 22 variants.

Beverages

The brand’s current catalogue includes beverage products such as:

• Honey Citron Tea
• Honey Ginger Tea
• Honey Lemon Tea
• Honey Pomegranate Tea
• Honey Passion Fruit Marmalade
• Organic Pomegranate Juice
• Premium Omija Extract Juice
• Tart Cherry Juice
• Jeju Citron Tea

Other Food and Wellness Products

The catalogue additionally includes products associated with:

• Rice
• Wheatgrass
• Aloe vera
• Goat milk powder
• Honey
• Seeds
• Nuts
• Beans
• Grain-based beverages

The current online catalogue represents Good Lady as a broader health-food and functional-food brand, rather than exclusively a wholegrain beverage company.

Good Lady states that its products are manufactured in a fully automated large-scale factory and that its manufacturing operations have obtained several international food-safety and quality certifications. These include:

• GMP — Good Manufacturing Practice
• HACCP — Hazard Analysis and Critical Control Point
• ISO 9001 — Quality Management System
• ISO 22000 — Food Safety Management System
• Halal certification

The company indicates that these standards form part of its approach to food safety, manufacturing quality, and consistency.

It also states that its facilities have the capacity to manufacture more than one million canisters of various Complete Nutrimix products annually, with products supplied to markets including Singapore, Malaysia, Vietnam, and China. This figure is reported by the company and not independently verified.

One notable aspect of Good Lady’s presence in Singapore is its association with the Healthier Choice Symbol (HCS) programme. The company’s website states that 22 Complete Nutrimix received the HCS and describes it as low in sugar and trans-fat-free.

Good Lady products appear in official Singapore HPB documentation. The flagship Nutrimix concept combines multiple grains, beans, oats, and seeds into one product, effectively turning a traditional multi-grain diet into a convenient beverage format. Healthier Choice Symbol listings have contributed to its positioning within Singapore’s health-oriented food market. Historical HPB listings include multiple Complete Nutrimix 22 variants, including Blueberry, Chia, and Wheatgrass.

This gives the brand a distinct positioning from conventional cereal or beverage brands: it has built much of its identity around whole grains, nutritional ingredients, and convenient preparation.

Good Lady’s stated mission is:

“Natural food to naturally tasty product!”

Its stated vision focuses on providing naturally nutritious and tasty products while maintaining quality throughout the process, from cultivation and planting through manufacturing. This reflects the brand’s broader emphasis on natural ingredients, nutrition, food safety, and agricultural sourcing.

Based on its product range and corporate messaging, Good Lady is positioned at the intersection of traditional grain-based foods, modern convenience, and health/nutrition. Rather than selling only ready-to-drink beverages, the brand has historically emphasized powdered food products that consumers can prepare conveniently. Its flagship Nutrimix concept combines multiple grains, beans, oats, and seeds into one product, effectively turning a traditional multi-grain diet into a convenient beverage format.

The brand’s catalogue shows an emphasis on ingredients commonly associated with Asian and traditional nutritional foods, including black sesame, soybean, red bean, Job’s tears, grains, and rice, alongside more contemporary ingredients such as chia seeds and flaxseed.

Good Lady is a Singapore-origin brand, with its corporate and contact information based in Singapore. The company states that its products have also been supplied to markets including Malaysia, Vietnam, and China.

Its online store is primarily directed toward Singapore customers. The website’s terms explicitly state that the online service is intended for people and businesses in Singapore and that orders are not accepted from individuals outside the stated service country.

Good Lady currently operates an online store through its official website. The catalogue includes both Good Lady-branded products and products carrying other names, such as P&L products. The store offers products across categories including beverages, honey, healthy grains, Nutrimix, black sesame, almond, chia seeds, wheatgrass, aloe vera, and drinks.

The relationship between the brand and company can be summarized as:

Kin Yan Agrotech Pte Ltd
↓
Good Lady™
↓
Wholegrain & nutritional food products
↓
Flagship: 22 Complete Nutrimix

The company operates from Singapore and identifies itself as the operator of the Good Lady website.

Good Lady represents a category of Singapore food brands that combine traditional Asian grain and seed ingredients with modern packaged-food manufacturing. Its long-running presence, focus on wholegrain products, and inclusion of products in Healthier Choice Symbol listings have contributed to its positioning within Singapore’s health-oriented food market.

Its most distinctive proposition is the attempt to make a multi-grain nutritional beverage convenient for everyday consumption, with the 22 Complete Nutrimix range serving as the central product around which the brand has developed.

1. About Us
2. About Us
3. Good Lady official website