Gumazing is a nutraceutical brand dedicated to children’s nutrition and wellness. The company focuses on making supplementation easier and more enjoyable for families by offering products primarily in gummy format, alongside liquid drops, oral sprays, sticks, and combination packs. While the brand markets itself as an international entity available in over 10 countries—including Singapore, the UAE, Saudi Arabia, Jordan, and Vietnam—its local operations are managed by Eternal Mark Singapore PTE Ltd.1

The brand positions itself not merely as a confectionery manufacturer but as a healthcare-driven company leveraging pharmaceutical experience to create child-friendly nutritional solutions.

According to the company’s published timeline, the Gumazing concept originated in 2019. The founders initiated development of a global nutraceutical brand based on more than 25 years of combined experience in the pharmaceutical industry.

Key milestones in the brand’s development include:

• 2019 — Concept: Gumazing was conceived as a global nutraceutical brand.
• 2020 — Trademark and compliance: The company registered trademarks in more than 100 countries and worked on regulatory compliance.
• 2021 — Launch: Gumazing launched commercially and began building an offline presence across the ASEAN and MENA regions.
• 2022 — Digital expansion: The company developed its website and expanded its online presence, including markets in Singapore, Hong Kong, and China.
• 2023 — Product expansion: Gumazing introduced additional product ranges and expanded further into multivitamins.
• 2024 — Saudi Arabia: The company stated it was working toward becoming a leading children’s supplement brand in Saudi Arabia.
• 2026 — Current Portfolio: As of recent updates, the portfolio includes gummies, drops, oral sprays, and combination wellness packs.4

Krishika Bahirwani

Krishika Bahirwani serves as the Managing Director of Gumazing. Her background as a parent influenced the brand’s direction, specifically addressing the challenges parents face when providing balanced nutrition to selective eaters. This perspective helped shape the idea of transforming nutritional supplements into appealing and enjoyable products for children.

Suraj Bahirwani

Suraj Bahirwani is the Co-founder and CEO of Gumazing. He describes his vision as building a healthier future for children internationally. Under his leadership, Gumazing operates as part of the wider Eternal Mark business group.2

Gumazing is associated with Eternal Mark, a healthcare and pharmaceutical business with over two decades of industry experience. This background informs Gumazing’s positioning as a nutraceutical company that combines pharmaceutical expertise with child-friendly product formats, rather than operating solely as a confectionery brand.

Eternal Mark also provides contract manufacturing services, assisting other businesses in developing and manufacturing nutritional gummy products.

The central premise of Gumazing is that children’s nutrition should be effective without feeling like medicine. The brand addresses common parenting struggles where children resist conventional tablets or unpleasant-tasting supplements by utilizing formats such as fruity gummies, liquid drops, and oral sprays.

• Mission: To make children’s nutrition “joyful, easy, and dependable” through a combination of science, care, and taste.
• Vision: A world where parents feel confident about their children’s nutrition while children happily take their supplements.

Gumazing offers a range of products designed for different nutritional needs and delivery preferences.

Gummies

The core of the product line consists of chewable gummies. Many 60-piece packs are positioned as approximately one-month supplies for children in the Singapore market. Key offerings include:

• Multivitamin Gummies
• Multivitamin + Probiotic Gummies
• Vitamin C + Zinc Gummies
• Calcium + Vitamin D3 Gummies
• Omega-3 Gummies
• Elderberry Gummies
• Lutein Gummies
• Multivitamin + Omega-3 combinations

Drops

Liquid nutritional products provide an alternative format for younger children or those who prefer liquids:

• Vitamin D3 Drops
• Vitamin D3 + K2 Drops

Oral Sprays

The brand features a distinctive range of oral sprays designed for ease of administration:

• ZincPro+ Oral Spray
• IronPro Oral Spray

Combination packs pairing these sprays with vitamin products are also available.

Combination Packs

Multi-product bundles are curated around specific objectives such as immunity, general wellness, strength and growth, cognitive wellness, and overall nutritional support.

Gumazing emphasizes several key characteristics across its portfolio:

Child-Friendly Design

The primary differentiator is the use of gummy formats, which turn supplementation into a chewable, fruit-flavoured experience rather than requiring children to swallow pills.

Clean-Label Attributes

The brand highlights specific formulation standards, though individual product labels should be checked for exact ingredients:

• Vegetarian formulations
• Gluten-free options
• Non-GMO ingredients
• No artificial sweeteners (in specific claims)
• Fruit/vegetable-derived colours and flavours
• Gelatin-free gummy formulations

Quality and Manufacturing

Products undergo laboratory testing for potency and purity. Some items are manufactured in EU facilities, with retailer information for Singapore specifying certain products are made in GMP-certified EU facilities.

While the products are formulated for children, the marketing targets two distinct groups:

1. Parents: The purchasers who seek convenient, dependable nutrition solutions.
2. Children: The end-users attracted by taste and appearance.

This dual approach creates a positioning of “parent-approved nutrition with child-friendly branding.” Although focused on children, some products are noted as suitable for adults.

Gumazing identifies itself as an international brand present in markets including Singapore, the United Arab Emirates, Saudi Arabia, Jordan, and Vietnam. The company reports availability in more than 1,000 pharmacies and stores globally.

In Singapore, the brand maintains a significant retail footprint. Products are sold through the official online store and major retailers such as Watsons Singapore. Watsons currently lists numerous Gumazing SKUs, including Kids Vitamin D3 Liquid Drops, Multivitamin + Probiotic Gummies, Daily Multivitamin Gummies, Lutein Eye Care Gummies, Calcium + Vitamin D3 Gummies, and Vitamin C + Zinc Gummies.3

The official Singapore-facing store lists Eternal Mark Singapore PTE Ltd at its address in Ubi Avenue 1.3

The name “Gumazing” is a portmanteau of “gummy” and “amazing,” reflecting the core product format and a positive brand character. The identity is described as playful, parent-friendly, health-oriented, accessible, and trust-focused. Marketing materials often frame the brand as a companion to the child rather than a traditional pharmaceutical provider.

Gumazing occupies the space between traditional children’s healthcare products and modern direct-to-consumer wellness brands. Its competitive proposition combines scientific healthcare expertise with enjoyable delivery formats and child-centric branding.

Gumazing markets its products as food supplements and nutritional products, not as medicines intended to diagnose, treat, cure, or prevent disease. The company advises individuals with medical conditions or those taking medication to consult healthcare professionals before use. Claims regarding immune support or growth are considered supplement-positioning statements.

Gumazing is a Singapore-connected, internationally marketed children’s nutraceutical brand founded by Krishika and Suraj Bahirwani. It specializes in turning vitamins and nutritional supplements into child-friendly gummies and convenient formats, aiming to simplify daily nutrition for parents and improve compliance among children.

1. Official Gumazing website
2. About Gumazing Wholesale | Trusted Kids Nutrition Partner
3. GUMAZING Multivitamin and Probiotic Natural Raspberry Flavour Gummies for Kids 60s
4. GUMAZING