Hairburst is a British hair-health and beauty brand best known for its hair-growth vitamins, supplements, shampoos, conditioners, treatments and other products designed to support longer, stronger, thicker and healthier-looking hair. The company was founded in 2014 and has developed from a hair-vitamin-focused business into a broader hair-health brand combining nutritional supplements with topical haircare.

Hair Burst Limited was incorporated in the UK on 17 February 2014, originally under the name Hair Vits Ltd, before changing its name to Hair Burst Ltd in June 2014. 3

Hairburst emerged in the mid-2010s during the rapid growth of the beauty-supplement and direct-to-consumer haircare market. Its early identity was strongly associated with hair vitamins, positioning nutritional support as part of a routine for people seeking longer and healthier hair.

Over time, Hairburst expanded beyond supplements into a complete haircare system. Its current portfolio includes nutritional products as well as shampoos, conditioners, masks, serums, leave-in treatments and other hair tools.

The company describes its evolution as a move toward combining beauty and wellbeing, with a focus on repeatable haircare routines rather than a single “miracle” product. Hairburst says it has built a community of more than 1 million customers across Europe and has retail relationships with major UK chains including Boots, Superdrug and Holland & Barrett.

A significant ownership milestone came in 2023, when Hairburst’s founders bought back 100% ownership of the company. According to the company, this was intended to give the founders greater control over its next stage of development.

Hairburst’s product portfolio can broadly be divided into several categories.

Hair vitamins and supplements

Supplements remain one of Hairburst’s most recognizable product categories. Its current range includes products such as:

• Advanced+ Hair Formula
• Healthy Hair Vitamins
• Chewable Hair Vitamins
• Vegan Hair Vitamins
• Pregnancy Hair Vitamins
• Hair Vitamins for Women 35+

The company positions these products as nutritional support for hair health, rather than simply conventional cosmetic haircare.

Hair-growth treatments

Hairburst also sells topical products intended to complement its supplements. Examples include:

• Multi-Active Hair Growth Serum
• Volume & Growth Elixir
• Advanced+ Leave-In Treatment
• Long & Healthy Hair Mask
• Advanced+ Repair & Strengthen System

These products target concerns such as breakage, hair strength, volume and the appearance of thinning.

Shampoo and conditioner

The brand has developed a broader everyday haircare range, including products formulated for different hair and scalp needs. Current examples include ranges for:

• Longer and stronger hair
• Dry and damaged hair
• Curly and wavy hair
• Oily scalp and roots

This expansion makes Hairburst less of a specialist “hair vitamin” brand and more of a full haircare routine brand.

Accessories and tools

Hairburst also sells supporting accessories and tools, including products such as scalp massage brushes, scalp rollers, satin accessories and hair-management products.

Hairburst’s current positioning can be summarized by its philosophy of “Healthy Hair On Repeat.” The brand emphasizes consistency, routines and long-term hair health rather than expecting an immediate transformation from a single product.

Its messaging sits at the intersection of:

• Beauty
• Wellbeing
• Hair science
• Nutrition
• Daily routines
• Self-confidence

The company describes itself as a brand that sits “where beauty meets wellbeing,” while its current marketing emphasizes hair-growth solutions designed to become habitual parts of consumers’ routines.

Hairburst increasingly presents itself as a science-led hair-health company rather than purely a beauty brand. The company says its formulas use carefully selected ingredients and that its development process involves nutritionists and trichologists. It also highlights clinically tested ingredients, proprietary/trademarked blends and ingredient combinations intended to work together.

One of its major current products is Advanced+ Hair Formula, which Hairburst describes as taking a “whole-body” approach to hair health.

Hairburst reports a double-blind, placebo-controlled consumer trial involving 129 people over 90 days for this formula. According to the company’s published results:

• 88% said their hair looked better after 90 days.
• 87% said their hair looked healthier.
• 86% said their hair felt fuller.

These are company-reported consumer-trial results, so they should be distinguished from independent clinical evidence or evidence that a product can treat a medical cause of hair loss.

Hairburst says its cosmetic products are vegan certified and cruelty-free, and that its cosmetics are free from SLS and parabens. The company also says its products undergo safety, stability and compatibility testing.

Its stated sustainability initiatives include:

• Recyclable PET packaging for vitamins
• Recyclable packaging initiatives for shampoo and conditioner
• Use of post-consumer recycled plastic in some products
• Sustainable sourcing of some raw ingredients
• Manufacturing in facilities using green energy
• GMP-compliant manufacturing facilities

Hairburst also states that it promotes British manufacturing and that its vitamins and cosmetic products are manufactured in GMP-certified and compliant facilities.

The company’s stated cultural values include authenticity, transparency, inclusivity, innovation, community and quality.

Although Hairburst originated in the UK, the brand has developed an international presence. Its official website currently provides regional storefronts or availability for markets including the UK, Europe, United States, Australia, France, Spain, Germany, Italy, Vietnam, the Czech Republic, Hungary and Romania, alongside a rest-of-world option.

In the UK, the brand is also available through major retailers. Hairburst specifically identifies Boots, Superdrug and Holland & Barrett as retail partners.

Hairburst products are also sold through retailers in Singapore; for example, Watsons Singapore currently lists Hairburst’s shampoos, conditioners, treatments, vitamins and accessories.

Hairburst has historically had a strong female consumer base, particularly among people interested in:

• Growing longer hair
• Reducing the appearance of breakage
• Improving hair thickness and fullness
• Supporting hair after periods of damage
• Improving overall hair condition
• Building a consistent haircare routine

The brand’s current website explicitly markets several products toward women, including Women 35+ Hair Vitamins and Pregnancy Hair Vitamins, while its wider cosmetic range is aimed at a broader haircare audience.

Hairburst combines several modern beauty-brand business models.

Direct-to-consumer: The brand sells through its own online stores, allowing it to control the customer experience and product education.

Subscriptions: Hairburst actively promotes subscription plans, particularly for its vitamin and Advanced+ products, encouraging customers to maintain a long-term routine.

Retail: It has expanded into physical retail through major UK retailers and international distributors.

Product ecosystem: Rather than relying on one hero product, Hairburst encourages consumers to combine supplements, shampoo, conditioner and treatments into a complete routine.

This creates a business model based not only on acquiring customers but also on repeat purchases and long-term product use.

Visually and commercially, Hairburst belongs to the modern beauty-wellness category. Its branding historically emphasized highly recognizable, colorful packaging and a social-media-friendly aesthetic.

The marketing strategy has increasingly shifted toward “science + results + routine.” Rather than communicating hair growth purely as a beauty aspiration, the brand now emphasizes evidence, ingredients, research, consistency and measurable results. Its current tagline, “Hair growth that works. Routines that last,” reflects this positioning.

This evolution shows Hairburst moving from a relatively simple hair-vitamin proposition toward a more comprehensive hair-health platform.

Hairburst’s main points of differentiation are:

1. Hair-growth specialization — Unlike general beauty companies, Hairburst is heavily focused on hair health and growth.
2. Inside-and-out approach — It combines supplements with topical haircare.
3. Strong product ecosystem — Customers can build an entire routine around one brand.
4. Science-oriented positioning — The company increasingly emphasizes clinical testing, active ingredients and formulation research.
5. Subscription model — Regular-use products naturally lend themselves to recurring purchases.
6. International distribution — The brand has moved beyond the UK into multiple international markets.
7. Strong consumer community — Hairburst says more than 1 million customers have used its products across Europe.

A useful way to understand Hairburst is to compare it with a conventional shampoo brand. A traditional haircare company might primarily sell shampoo, conditioner and styling products. Hairburst instead starts with the idea of hair health and growth, then builds a product ecosystem around that goal:

Nutrition → scalp/hair treatments → cleansing → conditioning → repair → ongoing routine

That positioning allows Hairburst to occupy territory between beauty, cosmetics, nutrition and wellness.

The legal entity behind the brand is Hair Burst Limited, registered in England. Companies House records show that the company was incorporated on 17 February 2014 and is currently active. Its registered company number is 08898301. 1

Hairburst currently identifies Manchester, England as its headquarters, while Companies House lists its registered office in Leeds.

1. HAIR BURST LIMITED overview – Find and update company information – GOV.UK
2. Hairburst
3. Hairburst official website