History

The HELLOLEIBOO name first appeared in United States trademark filings around 2019–2020. A US registration filed on 30 December 2019 covered cosmetics, cleaning products, fragrances and related goods. Subsequent filings in 2020 extended protection to clothing, household textiles, electronics, furniture, lighting, outdoor equipment and numerous other categories. These registrations identify Wei, Zheng Ping as the original registrant.3

The breadth of these registrations is notable; rather than being restricted to a single product category, HELLOLEIBOO has been protected across many different classes of goods. Consequently, trademark registrations alone should not be interpreted as evidence that the company manufactures every type of product listed.

A separate Philippine trademark record from 2021 identifies Zhejiang Helloleiboo Trade Co., Ltd. as the applicant, listing its address as No. 2, Chunchao Road, Niansanli Street, Jinhua, Zhejiang, China. This filing also provides the translated expression “hello, we are born like this”.6

The brand is closely linked to Zhejiang Helloleiboo Trade Co., Ltd. Commercial business directories describe the company as being located in Zhejiang and established in 2020, although promotional material published in Japan has stated that the company was established in 1997. Due to this discrepancy, the 1997 date should be treated as a company-reported historical claim rather than an independently verified incorporation date.2

Publicly described business activities include the research, development, manufacturing and export of products related to automotive equipment, pressure-washing equipment, household appliances and associated gadgets. For instance, a Japanese crowdfunding campaign described Zhejiang Helloleiboo Trade Co., Ltd. as specialising in automotive-related products, highlighting pressure washers as a key area of product development.7

Although the trademark portfolio covers a wide array of merchandise, commercially documented HELLOLEIBOO products are most visible in the automotive and cleaning segments.

Automotive and cleaning equipment

One of the brand’s best-documented product categories is portable high-pressure washing equipment. Cordless pressure washers bearing the HELLOLEIBOO mark have been marketed for washing cars, motorcycles, bicycles, windows, patios and other surfaces.21

The company is also associated with compact car vacuum cleaners, air pumps and multifunctional automotive cleaning devices. Commercial listings identify products such as handheld 4-in-1 car vacuum and air-pump units under the HELLOLEIBOO name.10

Other examples include:

• Portable and cordless pressure washers89
• High-pressure cleaning nozzles
• Car vacuum cleaners
• Air compressors and pumps
• Automotive cleaning accessories
• Bicycle accessories19
• Household electrical products
• Other small consumer gadgets

Commercial supplier listings also identify HELLOLEIBOO as the brand for rechargeable mini vacuum cleaners designed specifically for car cleaning.10

HELLOLEIBOO products have entered international markets through distributors, online marketplaces and crowdfunding campaigns.

In Japan, the brand gained exposure through crowdfunding campaigns for portable pressure-washing products. A 2021 campaign promoted a cordless HELLO LEIBOO pressure washer and stated that the company’s products were distributed in the United States, Europe, Asia and the Middle East.7

The company also features in B2B marketplaces as a Zhejiang-based exporter. Such listings show HELLOLEIBOO products being offered to international importers and distributors, particularly within the automotive and cleaning categories.89

A distinctive characteristic of HELLOLEIBOO is its large and diverse trademark portfolio.

US trademark records show registrations covering, among other things:

• Clothing and footwear11
• Bags and luggage12
• Furniture and home furnishings13
• Household textiles and bedding14
• Electronics and electrical equipment15
• Lighting and household appliances16
• Outdoor equipment and tents17
• Carpets and floor coverings23
• Cosmetics and cleaning products4
• Stationery and paper products5

Several of these US registrations were filed in 2019 and 2020 and subsequently registered in 2021–2022.25

More recent trademark activity has occurred internationally. For example, Canada’s trademark database records a HELLOLEIBOO application filed by Zhengping Wei in August 2025, which was listed as under examination.18

The name is generally styled as HELLOLEIBOO, although HELLO LEIBOO also appears in trademark records and product marketing.

US trademark records state that the wording “helloleiboo” has no meaning in a foreign language.24

Philippine trademark filings, however, provide a translated expression of the brand as:

“hello, we are born like this”

This appears to be a brand-language interpretation supplied in the Philippine filing rather than evidence that “Leiboo” is a conventional Chinese or English word.20

Based on available public evidence, HELLOLEIBOO operates largely through a manufacturing/export and product-brand model, rather than as a conventional Western-style single-category consumer brand.

Its products appear through:

1. B2B suppliers and exporters
2. International distributors
3. Online marketplaces
4. Crowdfunding campaigns
5. Retail/import channels

This is evident from B2B listings where Zhejiang Helloleiboo Trade Co., Ltd. offers products such as pressure washers, car vacuums and bicycle accessories to overseas buyers.8919

HELLOLEIBOO’s documented product positioning centres on practicality, portability and convenience rather than luxury or high-end prestige.

Pressure-washing products, for instance, emphasise characteristics such as cordless operation, compact size, portability and ease of use.21

The brand can therefore be characterised as a value-oriented Chinese consumer-product brand, focusing on practical gadgets and equipment for everyday use.

However, it is important to distinguish the HELLOLEIBOO trademark from individual products sold under the name. Because the brand appears across numerous unrelated categories and products may be offered through different distributors or manufacturers, the presence of the HELLOLEIBOO name alone does not necessarily establish that all such products originate from the same production facility.

HELLOLEIBOO does not possess the mainstream global recognition associated with brands such as Bosch, Philips, Xiaomi or Dyson. Its visibility is instead more apparent in e-commerce, B2B sourcing, automotive-product markets and specialised crowdfunding campaigns.

Its strongest publicly documented identity is connected to automotive gadgets and cleaning equipment, especially portable pressure washers.22

• Zhejiang Helloleiboo Trade Co., Ltd.
• Portable pressure washers
• Automotive cleaning equipment
• Chinese consumer-goods brands
• B2B manufacturing and export

The information above is compiled from trademark databases, Philippine intellectual-property publications, commercial supplier records and product/crowdfunding materials. There does not appear to be a comprehensive official HELLOLEIBOO corporate history publicly available; consequently, claims regarding the company’s exact founding year, size, revenue, ownership structure and global market share should not be stated as established facts without additional primary documentation.23

In summary, HELLOLEIBOO is best understood as a Chinese-origin, internationally marketed consumer-product brand associated with Zhejiang Helloleiboo Trade Co., Ltd., particularly visible in automotive gadgets, portable cleaning equipment and household products, and supported by a broad international trademark portfolio.24

1. 1
2. Zhejiang Helloleiboo Trade Co., Ltd., China | TradeWheel
3. HELLOLEIBOO Trademark of WEI, Zheng Ping – Registration Number 6349278 – Serial Number 88741896 :: Justia Trademarks
4. HELLOLEIBOO Trademark of WEI, Zheng Ping – Registration Number 6623128 – Serial Number 88744361 :: Justia Trademarks
5. HELLOLEIBOO Trademark of WEI, Zheng Ping – Registration Number 6570807 – Serial Number 90263792 :: Justia Trademarks
6. Intellectual Property Center, 28 Upper McKinley Rd.
7. 業界トップレベルの高水圧・高水量・長時間稼働！コンセントや水道がなくても1回の充電で車や家を一気にお掃除！コードレス高圧洗浄機HELLO LEIBOO | GREENFUNDING
8. Buy 2021 New Design High Pressure 24v 48v Lithium Batteries Cordless Wireless Car Wash Water Jet Foam Gun Car Washer from Zhejiang Helloleiboo Trade Co., Ltd., China | Tradewheel.com
9. Buy 24000mah 12000mah Portable Car Washer With Car Washer Portable High-pressure from Zhejiang Helloleiboo Trade Co., Ltd., China | Tradewheel.com
10. Buy Oem Handheld Car Vacuum Cleaner Air Pump 4-in-1 Car Air Pump Digital Display Wholesale Cordless Portable Vacuum Cleaner from Zhejiang Helloleiboo Trade Co., Ltd., China | Tradewheel.com
11. HELLOLEIBOO Trademark of WEI, Zheng Ping – Registration Number 6450596 – Serial Number 90263809 :: Justia Trademarks
12. HELLOLEIBOO Trademark of WEI, Zheng Ping – Registration Number 6450594 – Serial Number 90263782 :: Justia Trademarks
13. HELLOLEIBOO Trademark of WEI, Zheng Ping – Registration Number 6349287 – Serial Number 88744367 :: Justia Trademarks
14. HELLOLEIBOO Trademark of WEI, Zheng Ping – Registration Number 6450592 – Serial Number 90263768 :: Justia Trademarks
15. HELLOLEIBOO Trademark of WEI, Zheng Ping – Registration Number 6450595 – Serial Number 90263800 :: Justia Trademarks
16. HELLOLEIBOO Trademark of WEI, Zheng Ping – Registration Number 6623129 – Serial Number 88744368 :: Justia Trademarks
17. HELLOLEIBOO Trademark of WEI, Zheng Ping – Registration Number 6450593 – Serial Number 90263777 :: Justia Trademarks
18. Canadian Trademarks Details: HELLOLEIBOO — 2418779 — Canadian Trademarks Database – Intellectual property and copyright – Canadian Intellectual Property Office – Innovation, Science and Economic Development Canada
19. Buy Gel Bike Seat Cover- Extra Soft Gel Bicycle Seat – Bike Saddle Cushion With Water&dust Resistant Cover from Zhejiang Helloleiboo Trade Co., Ltd., China | Tradewheel.com
20. ZHEJIANG HELLOLEIBOO TRADE CO., LTD. | Import Data | Export Data | Customs Data | NBD Trade Data
21. 電気不要で 高圧洗浄ノズル 洗車圧力水 伸縮式 車 バイク 自転車 大掃除もOK – CAMPFIRE (キャンプファイヤー)
22. コンセントや水道がなくても1回の充電で車や家を一気に掃除。コードレス高圧洗浄機「HELLO LEIBOO」 – ライブドアニュース
23. HELLOLEIBOO Trademark (USPTO Serial 90263800) – WEI, Zheng Ping | USPTO Record | TrademarkElite
24. HELLO LEIBOO – Wei, Zhengping Trademark Registration
25. HELLOLEIBOO Trademark of WEI, Zheng Ping – Registration Number 6443171 – Serial Number 90263759 :: Justia Trademarks