History

The entity behind HIMISS is Shantou Haimeisi Clothing Co., Ltd., located at No. 737 Old Hehui Road, Heping Town, Chaoyang District, Shantou, Guangdong. A United States trademark filing identifies this company as the owner and applicant for the HIMISS name.1

The earliest specific evidence for the HIMISS name dates to 2020. The US trademark application stated that HIMISS had first been used anywhere by 1 August 2020, and in commerce by 31 August 2020. The application itself was filed on 1 December 2021.1 Therefore, 2020 represents the earliest publicly documented date for commercial use of the HIMISS clothing mark, rather than necessarily the company’s founding year.

Products

HIMISS appears to have operated primarily as an apparel brand and manufacturer, with women’s fashion forming a significant part of its product range. The company’s US trademark application covers a broad selection of clothing, including:1

• Coats and overcoats
• Jackets and outerwear
• Knitwear
• Pullovers
• Shirts and T-shirts
• Sweaters
• Sports jerseys
• Waistcoats
• Women’s shirts
• Dresses
• Skirts
• Blouses

The trademark filing places these goods in International Class 25, the standard category covering clothing, footwear and headgear.1

Swimwear and beachwear

HIMISS is particularly associated with women’s swimwear in online retail and secondary-market listings. Products sold under the HiMiss or HIMISS name include one-piece swimsuits, bikinis, racerback swimwear and other women’s beachwear.2

Evidence also suggests that Shantou Himiss Clothing Co., Ltd. marketed itself internationally as a swimwear supplier. Supplier listings describe the company as offering women’s bikinis, swimsuits and beachwear, with North America identified as its largest listed export market. This indicates a business model combining brand-name apparel with international manufacturing and export activity, rather than functioning solely as a traditional fashion house.

Manufacturing and export orientation

Shantou is a key manufacturing centre within Guangdong’s broader textile and apparel industry. Available commercial information places HIMISS within this manufacturing and export ecosystem. Supplier information associated with Shantou Himiss Clothing Co., Ltd. describes its main products as custom-made women’s swimwear and reports North America as its largest market, followed by Southeast Asia. These figures represent supplier-provided commercial information rather than independently audited statistics.

Trademark

HIMISS has been the subject of multiple trademark records, which is notable because the name is not exclusively unique internationally. For the Chinese apparel company, US trademark application Serial No. 97150952 was filed on 1 December 2021 by Shantou Haimeisi Clothing Co., Ltd. The application describes HIMISS as a standard-character mark covering clothing including women’s dresses, skirts, blouses, shirts, sweaters, jackets and T-shirts.1

The filing explicitly states that the word “Himiss” has no meaning in a foreign language and holds no particular significance in the relevant trade or industry, according to the applicant’s declaration.1 As other US trademark records for the word HIMISS belong to different parties, a trademark search may produce results unrelated to the Chinese clothing company.1

Earlier medical-mask production

A notable aspect of the corporate history is its involvement in protective masks during the COVID-19 period. Government and regulatory documents from 2020 identify Shantou Himiss Clothing Co., Ltd. as a manufacturer associated with medical and protective masks. For instance, Ecuador’s sanitary authority listed the company as the manufacturer of a medical mask product, and Argentine regulatory documentation similarly identifies it as a mask manufacturer.

This activity appears to represent a pandemic-era diversification into protective equipment rather than HIMISS’s core long-term identity as an apparel brand.

Brand positioning

Based on publicly available product and supplier evidence, HIMISS is best characterised as an affordable, export-oriented women’s apparel brand and manufacturer, with a notable emphasis on swimwear and beachwear. Its characteristics include:

1. Women’s fashion focus: The trademark specification explicitly includes women’s dresses, skirts, blouses and shirts.1
2. Swimwear specialisation: Commercial supplier listings strongly associate the company with bikinis, swimsuits and beachwear.
3. International distribution: The commercial profile indicates sales and export activity outside China, particularly towards North America and Southeast Asia.
4. Broad rather than luxury positioning: Evidence points towards mass-market online apparel and manufacturing rather than a luxury fashion-house model.
5. Manufacturer-brand relationship: Unlike brands where manufacturing and ownership are clearly separated, HIMISS appears closely connected to the clothing manufacturer itself.

There is some variation in the English rendering of the company name across different records:

• Shantou Haimeisi Clothing Co., Ltd.
• Shantou Himiss Clothing Co., Ltd.
• Guangdong Shantou Haimeisi Clothing Co., Ltd.

These names appear in various commercial and governmental records referring to the same or closely related corporate entity. The US trademark filing uses Shantou Haimeisi Clothing Co., Ltd., whilst regulatory documents use variants containing “Himiss”.1

The company address appearing in trademark documentation is No. 737 Old Hehui Road, Heping Town, Chaoyang District, Shantou, Guangdong 515100, China.1

HIMISS is not exclusively associated with a single entity. For example, another HIMISS trademark was registered by Brand Services and Holdings LLC in the United States, and there is also an Italian DJ using the stage name HIMISS. Neither should be assumed to be connected with the Chinese clothing brand.1 For apparel research, the relevant entity is the Shantou Haimeisi/Himiss Clothing business.

HIMISS has considerably more visibility through online commerce, wholesale export channels and resale marketplaces than through major fashion publications. Second-hand marketplace listings, for instance, show HIMISS and HiMiss swimsuits alongside other women’s apparel.2 This gives HIMISS the profile of a commercial online fashion label with an international manufacturing and distribution footprint, rather than a celebrity-led or runway-oriented brand.

HIMISS is a Chinese apparel label associated with Shantou Haimeisi Clothing Co., Ltd., based in Shantou, Guangdong. Public records document commercial use of the name from at least 2020 and a US trademark application filed in 2021 covering a broad range of women’s and general apparel.1

The brand is especially associated online with women’s swimwear, bikinis and beachwear, although its formal trademark scope is considerably broader, covering shirts, T-shirts, dresses, skirts, blouses, sweaters, jackets, coats and other garments.1 Historically, the underlying company also participated in protective-mask production during the COVID-19 pandemic.

Overall, available evidence supports describing HIMISS as an internationally oriented Chinese women’s apparel and swimwear brand and clothing manufacturer, with a stronger presence in e-commerce and wholesale channels than in mainstream fashion media.

1. TEAS Plus New Application for Himiss
2. HiMiss Products for Sale up to 90% Off Retail: Poshmark