• Brand name: hipidog (嬉皮狗)
• Industry: Pet products
• Founded: 2011
• Founded in: Nanjing, Jiangsu, China
• Products: Pet clothing, harnesses, collars, leashes, beds, toys, bowls, grooming supplies, travel accessories, smart pet products and seasonal items
• Primary market: China, with international distribution through cross-border e-commerce
• Mission: To improve the quality of life for pets through affordable, functional and stylish products

hipidog was established in 2011 in Nanjing, Jiangsu Province, China, as a company focused on the research, development, production and sale of pet supplies. From its early years, the brand emphasised bringing fashion-inspired designs into pet apparel, helping to distinguish itself in China’s rapidly growing pet care market.

As pet ownership increased across China, hipidog expanded its catalogue beyond clothing to include nearly every major category of pet products. The company invested in its own design teams and manufacturing capabilities, allowing it to introduce thousands of products while maintaining competitive pricing.

hipidog offers a broad portfolio of pet products, including:

• Pet clothing for dogs and cats
• Harnesses, collars and leashes
• Pet beds and mats
• Toys and enrichment products
• Feeding bowls and storage containers
• Grooming brushes and accessories
• Travel carriers and outdoor equipment
• Seasonal products such as winter coats, rainwear and cooling accessories
• Smart pet accessories in selected markets 1

The company states that its products are designed to balance comfort, durability and aesthetics while accommodating pets of different sizes and breeds. 1

Design philosophy

hipidog emphasises three core principles: 1

• Comfort: Using pet-friendly materials intended for everyday wear.
• Functionality: Products designed for practical daily use.
• Style: Incorporating modern fashion trends into pet apparel and accessories.

hipidog operates through an integrated model that includes product design, manufacturing and online retail. The brand distributes products via major Chinese e-commerce platforms such as Tmall, JD.com, Pinduoduo, Alibaba, Amazon and AliExpress.

Internationally, hipidog products are available through various online retailers and regional distributors.

In addition to hipidog, the company has developed several related pet brands targeting different market segments. According to industry listings, these include:

• hipidog (嬉皮狗)
• Shenjing Mao (神经猫)
• Suan Xiong (酸熊)
• Chong Daofu (宠道夫)
• Carbon Molecule (碳分子)

hipidog has become one of the larger pet product brands in China’s online retail sector. Industry databases describe it as being among the country’s leading pet e-commerce brands, with particularly strong sales in pet apparel. The brand has expanded its catalogue to include more than 10,000 products covering most everyday pet care categories.

hipidog products are sold internationally through cross-border e-commerce platforms. The company has also introduced English-language branding and storefronts aimed at overseas customers, promoting premium pet clothing, toys and accessories. 1

The HIPIDOG name has been used in multiple trademark filings for pet-related goods in different jurisdictions. Trademark records show registrations covering products such as pet clothing, collars, harnesses, leashes, feeding equipment, grooming tools and other pet accessories. Ownership and registration status vary by filing and jurisdiction. 2

Industry sources report that hipidog has received recognition within China’s pet industry, including being named among popular domestic pet brands on major e-commerce platforms. Reports also note strong online sales performance in pet apparel.

hipidog describes its mission as creating products that make pet ownership more enjoyable by combining quality, comfort and attractive design while supporting the everyday needs of pets and their owners. 1

1. About HipiDogs | Premium Dog & Cat Clothing & Toys
2. HIPIDOG – Jinhua Niupin E-Commerce Co., Ltd. Trademark Registration