iQOO (pronounced “eye-koo”) is a Chinese consumer electronics brand that specializes in high-performance smartphones. Founded in 2019, the company operates as a subsidiary of vivo and maintains its headquarters in Dongguan, Guangdong, China. The brand has gained popularity among gamers, power users, and technology enthusiasts by combining flagship-level hardware with competitive pricing strategies. Its official slogan, “I Quest On and On,” reflects the company’s emphasis on continuous innovation and performance optimization 1.

vivo introduced iQOO in February 2019 as a smartphone brand dedicated to performance. Unlike vivo’s mainstream product lines, iQOO was specifically created to cater to users who prioritize processing power, gaming capabilities, speed, and advanced charging technologies.

The first iQOO smartphone launched in March 2019, featuring Qualcomm’s Snapdragon 855 chipset, enhanced gaming features, liquid cooling systems, and fast charging capabilities. These specifications immediately positioned the brand as a significant challenger in the flagship segment 2. Since its inception, iQOO has expanded rapidly, introducing multiple smartphone series targeting different price segments while maintaining a strong focus on performance metrics.

The name iQOO is an acronym for:

I Quest On and On

According to the company, this philosophy represents:

• Constant technological exploration
• Innovation without limits
• High-performance experiences
• Passion for gaming and esports
• Delivering flagship technology at accessible prices

The brand primarily targets:

• Mobile gamers
• Young professionals
• Tech enthusiasts
• Power users
• Consumers seeking strong value for money

iQOO offers several distinct smartphone families designed to meet various user needs:

Number Series

This lineup represents the flagship tier, featuring the latest processors, premium displays, advanced camera systems, and the newest charging technologies. Notable examples include:

• iQOO 12
• iQOO 13
• iQOO 15 (regional availability varies)

Neo Series

Designed to deliver flagship-level performance at a more affordable price point, the Neo series commonly includes:

• High-refresh-rate AMOLED displays
• Powerful Snapdragon or MediaTek processors
• Large battery capacities
• Fast charging support
• Gaming-focused software optimizations

Popular models in this series include:

• iQOO Neo 7
• iQOO Neo 8
• iQOO Neo 9
• iQOO Neo 10

Z Series

The Z series focuses on budget and mid-range segments, balancing performance, battery life, and affordability. Typical features include:

• Large batteries
• Efficient processors
• High-refresh-rate displays
• Competitive pricing structures

High Performance

iQOO devices frequently utilize flagship Qualcomm Snapdragon or MediaTek Dimensity processors to ensure robust gaming and multitasking performance.

Fast Charging

One of iQOO’s signature strengths is its ultra-fast charging technology. Significant milestones in their charging capabilities include:

• 44W FlashCharge
• 66W FlashCharge
• 80W FlashCharge
• 120W FlashCharge
• 200W FlashCharge (introduced on the iQOO 10 series)

These technologies significantly reduce charging times for users.

Gaming Features

Many iQOO phones incorporate specific hardware and software features tailored for gaming:

• Vapor chamber cooling systems
• Dedicated gaming modes
• High touch sampling rates
• Stereo speakers
• Linear vibration motors
• High-refresh-rate displays (120 Hz or 144 Hz on select models)
• AI-driven gaming optimizations

Display Technology

Depending on the specific model, iQOO devices may feature:

• AMOLED panels
• LTPO technology
• HDR10+ support
• High brightness levels
• Smooth high-refresh-rate screens

The software experience varies by market:

• OriginOS: Used primarily in China.
• Funtouch OS: Deployed in global markets.

Both operating systems are based on Android and include features such as:

• Performance optimization tools
• Integrated gaming utilities
• Enhanced privacy controls
• Multi-window support
• Customization options

iQOO products generally emphasize speed, performance, bold styling, racing-inspired aesthetics, and the use of premium materials in flagship models. Some editions feature distinctive designs inspired by motorsport heritage.

In 2020, iQOO became a premium partner of BMW M Motorsport. This collaboration has influenced the creation of special-edition devices and reinforced the brand’s association with speed, precision, and high performance.

Esports remains a central component of iQOO’s identity. The brand has actively engaged in the sector by:

• Sponsoring professional esports teams
• Partnering with major mobile gaming tournaments
• Promoting gaming-focused events
• Collaborating with gaming organizations such as EDward Gaming (EDG)

iQOO has established a significant presence in several key regions, including:

• China
• India
• Indonesia
• Thailand
• Malaysia
• United Arab Emirates
• Other selected international markets

Product availability varies by region, with some models released exclusively in specific markets 3.

The brand is widely recognized for:

• Excellent price-to-performance ratio
• Powerful processor configurations
• Industry-leading fast charging speeds
• Strong gaming performance
• Efficient thermal management systems
• High-quality AMOLED displays
• Large battery capacities

• 2019: Brand launched under vivo.
• 2019: First iQOO smartphone released.
• 2020: Entered the Indian market.
• 2020: Partnership with BMW M Motorsport announced.
• 2021: Introduced the iQOO 8 series with Samsung E5 display technology.
• 2022: Released the iQOO 10 series featuring industry-leading 200W FlashCharge.
• 2022: Partnered with esports organization EDward Gaming (EDG).

iQOO has built a reputation as a performance-first smartphone brand, often competing with entities such as Xiaomi, POCO, OnePlus, and realme in the upper mid-range and flagship segments. Its devices are especially popular among users seeking strong gaming capabilities, rapid charging, and flagship hardware at competitive prices.

1. iQOO Global
2. IQOO
3. About | iQOO Global