ITOH Hanako is a beauty and wellness brand that focuses on ingestible products designed to support skin health, hydration, elasticity, and a youthful appearance. The brand positions itself as a “beauty solutions” provider primarily targeting women, offering a range of items including beauty supplements, collagen products, and functional beverages 1.

The brand’s products are closely linked to ITOH Kanpo Pharmaceutical Co., Ltd., a Japanese manufacturer established in 1887. According to the brand’s official website, ITOH Hanako products are manufactured in Osaka, Japan 2. While often described generally as a Japanese brand, available information indicates that ITOH Hanako was developed for overseas markets through cooperation between ITOH Kanpo and Singapore-based Ascen Resources. ITOH Kanpo serves as the manufacturing entity, while the brand has significant distribution ties to Singapore.

Brand Profile

The origins of ITOH Hanako are rooted in its association with ITOH Kanpo Pharmaceutical Co., Ltd. ITOH Kanpo states it was established in 1887 and operates within the pharmaceuticals, quasi-drugs, cosmetics, and health-food sectors.

ITOH Hanako was conceptualized by combining Japanese manufacturing expertise with beauty-oriented ingredients sourced globally. The brand claims to select ingredients from “the mountains and oceans” worldwide and integrates them using pharmaceutical-grade manufacturing processes.

A key aspect of the brand’s international history involves Singapore. Singapore-based Ascen Resources describes ITOH HANAKO as a shared trademark for jointly developed products between ITOH Kanpo Pharmaceutical in Japan and Ascen Resources in Singapore. This partnership explains why the brand appears simultaneously as a Japanese-made product and a Singapore-associated entity in various marketing materials.

ITOH Hanako’s core philosophy centers on the concept of “beauty from within.” Unlike topical skincare brands, it approaches beauty through ingestible formats such as collagen drinks, powders, and supplements.

The company lists several stated priorities:

• High-quality ingredients
• Pharmaceutical manufacturing expertise
• Product quality and testing
• Beauty and wellness focus
• Making supplements enjoyable to consume
• Supporting youthful-looking skin
• Continuous product innovation

The brand asserts that its products undergo stringent quality testing and are manufactured in Osaka, Japan. Its mission is to develop beverages and supplements intended to help extend or slow aspects of the aging process affecting quality of life. It is important to note that these statements represent brand positioning rather than proof of medical anti-aging effects.

The current ITOH Hanako collection includes various formulations aimed at beauty supplementation. Official listings include SLIM7, NICE, MOMO NO URUOI, Sapphire White, Skin Lift, Crystal Collagen, and 100% Pure Collagen.

Crystal Collagen

ITOH Hanako Crystal Collagen is a beauty drink positioned around skin aesthetics. ITOH Kanpo’s overseas product catalogue lists it as an overseas-market product packaged in 50 ml × 16 bottles 3.

The formulation is associated with ingredients such as collagen, hyaluronic acid, vitamin C, and botanical extracts. Distributors describe it as containing 5,300 mg of collagen peptides alongside other beauty-supporting components.

Skin Lift

ITOH Hanako Skin Lift is one of the brand’s flagship collagen drinks. Its distinguishing feature is the combination of collagen and proteoglycan, with hyaluronic acid also included. ITOH Kanpo lists this as an overseas-market product in 50 ml × 10 bottles 4.

The brand markets Skin Lift around benefits related to skin firmness, elasticity, and visible signs of aging. Product information describes a formulation involving proteoglycan obtained from salmon and a concentrated collagen component.

Sapphire White

ITOH Hanako Sapphire White is a beauty drink emphasizing white tomato extract and other beauty-related ingredients. ITOH Kanpo lists it as an overseas-market product in 50 ml × 10 bottles. The description highlights white tomato extract, collagen, and vitamin B-related support.

100% Pure Collagen

ITOH Hanako 100% Pure Collagen differs from the ready-to-drink beverages as it is a powder. The brand’s website describes it as consisting of collagen peptides derived from porcine skin, without preservatives, coloring, or fragrance. Each sachet contains 2 g of collagen peptides according to the brand’s product page.

This product is distinct from the marine-derived collagen options found elsewhere in the range.

NICE

ITOH Hanako NICE is positioned as a collagen-containing beauty jelly. Retail listings describe it as a berry jelly containing 6,000 mg collagen.

MOMO NO URUOI

MOMO NO URUOI is a newer-generation product positioned around ceramide and collagen. It is listed among ITOH Hanako products by Singapore-based distributors.

SLIM7

ITOH Hanako SLIM7 is part of the current collection. Unlike the brand’s well-known collagen drinks, its positioning is oriented more toward weight management and general beauty support.

The Japanese connection remains central to ITOH Hanako’s identity. The brand states its products are manufactured in Osaka, Japan, with ITOH Kanpo identified as the associated manufacturer.

ITOH Kanpo’s overseas catalogue lists multiple ITOH Hanako products, categorizing several explicitly as “Overseas” products. These include Crystal Collagen, Sapphire White, and Skin Lift.

The relationship can be summarized as follows:

• ITOH Hanako: Beauty/wellness brand.
• ITOH Kanpo Pharmaceutical: Japanese pharmaceutical/health-product company and manufacturing partner.
• Ascen Resources: Singapore-associated development and distribution partner.

Singapore appears to be a significant market for the brand. The official “Where to Buy” page directs customers to AscenShoppe Singapore for online purchases. Local retailers and distributors list a variety of ITOH Hanako products, including Crystal Collagen, Skin Lift, Sapphire White, NICE, and MOMO NO URUOI, indicating a strong presence in the local beauty-supplement and collagen-drink market.

While formulas vary across the range, several recurring ingredients appear throughout ITOH Hanako products:

• Collagen/Collagen Peptides: The central ingredient category for most products.
• Proteoglycan: Particularly associated with the Skin Lift formula.
• Hyaluronic Acid: Used in products like Skin Lift and Crystal Collagen for hydration support.
• Vitamins: Vitamin C and others are incorporated into specific formulations.
• Botanical Extracts: Ingredients such as white tomato, kiwi seed, shell ginger, and pomegranate flower are used in different products.
• Ceramides: Featured in products such as MOMO NO URUOI.

It is worth separating ingredient presence from medical efficacy: the brand’s claims are marketing and product-positioning statements. The inclusion of collagen or other ingredients does not guarantee specific anti-aging or skin results for every individual consumer.

The name Hanako (花子) utilizes the Japanese characters 花子. The character 花 (hana) means “flower,” while 子 (ko) is a traditional feminine name element. This gives the brand a distinctly Japanese identity, even though its visual and product positioning targets the international beauty market.

The company tagline is:

“ITOH Hanako, Makes You Beautiful.”

This reflects the overall positioning: beauty supplementation designed to connect health, nutrition, and appearance.

As of 2026, ITOH Hanako continues to focus on beauty supplements and beverages, with collagen remaining a major pillar of its portfolio. The official site features products such as Skin Lift, Crystal Collagen, Sapphire White, NICE, MOMO NO URUOI, and 100% Pure Collagen. ITOH Kanpo’s current overseas catalogue confirms that the brand remains part of its international product lineup.

1. About Us – ITOH Hanako
2. ITOH Hanako – Makes You Beautiful
3. ITOH HANAKO Crystal Collagen | Itoh Kanpo Pharmaceutical Co., Ltd.
4. ITOH HANAKO Skin Lift | Itoh Kanpo Pharmaceutical Co., Ltd.