• Brand: Jabra
• Parent Company: GN Audio (GN Group)
• Industry: Consumer Electronics, Professional Audio, Communication Technology
• Founded: 1983 (as Jabra Corporation in the United States)
• Headquarters: Ballerup, Denmark (GN Audio)
• Products: Wireless earbuds, headphones, Bluetooth headsets, speakerphones, conference cameras, video conferencing systems, accessories
• Markets Served: Global (90+ countries)
• Website: Jabra.com1

Jabra originated in the United States in 1983 under the name Norcom Electronics Corporation of America, founded by inventor Woody Norris. The company specialised in wireless communications and headset technology.

In 2000, the company was acquired by GN Audio, part of Denmark’s GN Group, integrating Jabra into one of the world’s oldest communications technology companies. GN traces its history back to 1869, when businessman C. F. Tietgen established the Great Northern Telegraph Company, which built telegraph connections between Europe and Asia.1

Major milestones include:

• 2000 – Acquired by GN Audio.
• 2006 – GN unified its office and contact-centre headset businesses under the Jabra brand.
• 2008 – Business reorganised into Consumer and Enterprise divisions.
• 2019 – Acquired Altia Systems, expanding into intelligent video conferencing with the PanaCast product line.1

Jabra develops products for both consumers and businesses.

Consumer Products

Consumer devices focus on everyday listening, fitness, travel, and calls. Popular product families include:

• Elite true wireless earbuds
• Elite Active sports earbuds
• Move wireless headphones
• Talk Bluetooth mono headsets

Key features often include:

• Active Noise Cancellation (ANC)
• HearThrough (ambient sound mode)
• Multipoint Bluetooth
• Customisable EQ
• Water and dust resistance
• Long battery life
• Voice assistant support2

Professional Solutions

Jabra is especially well known in enterprise communications. Business product lines include:

• Evolve professional headsets
• Engage DECT wireless headsets
• Speak speakerphones
• PanaCast intelligent video conferencing cameras
• Meeting room collaboration systems

These products are widely certified for platforms such as Microsoft Teams and Zoom, making them common in offices, contact centres, and hybrid work environments.1

Jabra invests heavily in audio engineering and communication technology. Core technologies include:

• Active Noise Cancellation
• Beamforming microphones
• AI-enhanced voice processing
• Bluetooth wireless connectivity
• Spatial audio
• Intelligent video conferencing
• Multipoint connectivity
• Hearing optimisation technologies

As part of GN Group, Jabra benefits from research shared with GN’s hearing-aid business, combining consumer, professional, and medical-grade audio expertise.2

Jabra has introduced several notable products over the years, including:

• One of the world’s first Bluetooth headsets.
• One of the first sports earbuds with integrated heart-rate monitoring.
• AI-powered conferencing cameras with 180° panoramic video.
• Professional headsets designed specifically for hybrid work environments.2

Jabra competes with leading audio and communication brands such as:

• Apple
• Sony
• Bose
• Sennheiser
• Poly (HP)
• Logitech
• Cisco

Its strongest reputation is in business communications, where it is considered one of the leading manufacturers of enterprise headsets and conferencing equipment.1

Jabra has stated that sustainability is a core part of its product development and operations. The company focuses on:

• Reducing environmental impact
• Sustainable product design
• Responsible supply chains
• Lower-carbon operations
• Increased product longevity and repairability where feasible2

Jabra’s brand mission is “Making Life Sound Better.” The company aims to improve communication, collaboration, and entertainment through high-quality audio technology for consumers and businesses alike.2

Jabra currently offers products in these main categories:

• True wireless earbuds
• Over-ear headphones
• Bluetooth headsets
• Office headsets
• Call centre headsets
• Speakerphones
• Video conferencing cameras
• Meeting room systems
• Accessories and software2

Jabra is widely recognised for:

• Excellent microphone quality
• Reliable Bluetooth connectivity
• Comfortable professional headsets
• Strong integration with enterprise collaboration platforms
• Durable designs suitable for work and travel

The brand has earned a particularly strong reputation among business users for voice clarity and communication-focused products, while also maintaining a presence in the consumer audio market.1

1. Jabra (brand)
2. 150 years of making life sound better