The company describes Jabsons as having been founded in 1992, while tracing its business heritage to 1906, when the Jairamdas and Bhagchand family business was established. 2

The origins of Jabsons predate the brand itself. According to the company’s account, the family’s business history began in 1906 with Shri Jairamdas and Shri Bhagchand. The wider family business was historically associated with cotton ginning and pressing, as well as cottonseed and groundnut-related activities. An APEDA report describes the group as a more than century-old business involved in cotton and groundnut oil-related activities.

The Jabsons brand was launched in 1992. The company states that the name combines “Ja” from Jairamdas, “B” from Bhagchand, and “Sons” to represent subsequent generations.

The initial opportunity centered on peanuts. Founders identified demand for better-packaged peanuts that could preserve freshness and quality, leading to the creation of a branded packaged-peanut business rather than selling peanuts primarily as a loose commodity. APEDA’s profile describes this transition as the origin of Jabsons — “The Peanut Company.”

A central element of Jabsons’ identity is its connection with Bharuch, Gujarat. The company promotes its peanuts as Bharuchi peanuts and has built much of its brand story around the traditional clay-roasting method associated with the region. Jabsons states it has preserved and modernized this traditional technique rather than replacing it entirely with conventional industrial roasting.

In clay roasting, peanuts are traditionally slow-roasted using clay-based methods. Jabsons presents the technique as contributing to the characteristic aroma, flavor, and crunch of its peanuts. The company combines this traditional approach with modern production and quality-control systems.

This combination — traditional Indian food craft + modern packaged-food manufacturing — is central to Jabsons’ brand positioning.

Although Jabsons began with a strong focus on peanuts, its portfolio has expanded considerably. Its current product categories include:

• Peanuts
• Salted roasted peanuts
• Khari Sing / peanuts with skin
• Tandoori roasted peanuts
• Tikka masala coated peanuts
• Other flavored peanuts
• Roasted chana
• Chana sattu
• Chikki and gajak
• Khakhra
• Namkeen and roasted snacks
• Dry fruits
• Vrat/fasting snacks
• Snack combinations and gift/assorted packs

The company’s current online store lists products ranging from traditional roasted peanuts and chana to newer flavored snacks, khakhra, chikki, dry fruits, and namkeen. 3 APEDA’s 2024 International Food & Drink Event report similarly lists Jabsons’ product range as including roasted peanuts, roasted chana and sattu, chikki and gajak, khakhra, roasted snacks, peanut butters and spreads, roasted dry fruits, party snacks, namkeens, vrat snacks, soya sticks, and packed sweets.

Flagship product: roasted peanuts

Peanuts remain the core of the Jabsons brand. One example is its Salted Roasted Peanuts, which the company describes as traditional clay-roasted Bharuchi peanuts seasoned with a blend of iodized and black salt. Its product page states that the product contains no synthetic colours or artificial flavours, no artificial preservatives, and no palm oil.

Other prominent peanut products include:

• Traditional/Classic Salted Roasted Peanuts
• Khari Sing with Skin
• Tandoori Roasted Peanuts
• Tikka Masala Coated Peanuts
• Flavored roasted peanuts

The brand occupies a space between a traditional Indian snack maker and a modern packaged-food company.

Jabsons’ stated vision is to make snacking enjoyable through unique, tasty, and quality snacks while becoming a globally trusted brand. Its stated mission emphasizes product innovation, research and development, food safety, workplace culture, employee well-being, and environmental sustainability.

The company’s stated values include:

• Innovation
• Integrity
• Inclusivity
• Quality
• Continuous improvement
• Care for people and the environment

Rather than positioning itself purely as a conventional “namkeen” company, Jabsons increasingly presents itself as a premium Indian snacking brand with traditional roots.

A defining feature of Jabsons is its attempt to preserve traditional preparation methods while applying modern manufacturing standards. The company specifically highlights:

Traditional roasting:
Jabsons promotes clay roasting as an important part of its heritage and product differentiation.

Modern hygiene and packaging:
The company says modern food technology is used to improve hygiene, consistency, and packaging while retaining traditional characteristics.

Quality systems:
Jabsons states its facilities are certified under FSSC 22000 and ISO 22000, food-safety standards designed around systematic management of food safety and hygiene.

This gives the brand a clear proposition: traditional taste without the traditional problems of loose, unpackaged snacks.

Jabsons remains a family-led business. The company identifies Satyanarayanji Agrawal as its Chairman and Rahul Agrawal as Managing Director. Rashmi Agrawal and Riya Agrawal are identified as Executive Directors.

The company credits Rahul Agrawal with expanding Jabsons’ presence in India and international markets and with developing hygienic manufacturing and packaging for its peanut products. Riya Agrawal is responsible for international marketing and distributor-network development.

Jabsons is not limited to the Indian market. The company’s website currently states that it exports to 40+ countries, while its international-marketing information says the brand has developed a presence across more than 30 countries.

This international strategy is significant because many of Jabsons’ products are based on distinctly Indian snack traditions. Products such as roasted peanuts, chikki, khakhra, chana, and namkeen can therefore function as both everyday snacks in India and as Indian-food products for international consumers.

Jabsons’ manufacturing philosophy is built around consistency, food safety, and preservation of traditional characteristics. The company says ingredients undergo a multi-stage selection process and that batches are subjected to quality checks for freshness and consistency. It also emphasizes modern facilities and internationally recognized food-safety certifications.

This is particularly important for peanuts and other roasted snacks because moisture, freshness, oxidation, and packaging can significantly affect shelf life and taste.

Jabsons highlights employee inclusion as part of its corporate identity. According to the company, more than 50% of its manufacturing and corporate workforce are women. It also describes a family-friendly workplace, including a crèche facility and equal-pay policies.

These initiatives form part of the company’s broader emphasis on inclusivity and employee well-being.

Jabsons can broadly be understood as occupying four overlapping positions:

1. Traditional Indian snack brand
Its products draw heavily from established Indian foods such as peanuts, chana, chikki, khakhra, and namkeen.

2. Peanut specialist
Peanuts remain its strongest brand association and the foundation of its identity.

3. Premium packaged-food brand
Instead of competing solely as a low-price snack, Jabsons emphasizes ingredient quality, packaging, food safety, and traditional production.

4. Indian-origin global brand
Its export strategy attempts to take familiar Indian snacks to international consumers while maintaining their Indian identity.

The simplest way to describe Jabsons’ differentiation is:

Jabsons combines India’s traditional snack culture with modern packaged-food manufacturing.

Its strongest differentiators are the Bharuch connection, clay-roasted peanuts, family-business heritage, emphasis on food safety, and increasingly broad portfolio of Indian snacks.

Its story is not simply “a peanut company that expanded into other snacks.” It is better understood as a traditional Indian food business that built a modern consumer brand around peanuts and subsequently broadened into a wider snacking portfolio.

Today, Jabsons Foods Pvt. Ltd. is headquartered at Bholav Udyog Nagar in Bharuch, Gujarat. LinkedIn classifies the company within food and beverage manufacturing and lists its principal specialization as roasted peanuts and roasted chickpeas. 1

The brand’s current product portfolio shows how far it has expanded from its original peanut focus: it now covers peanuts, chana, chikki, khakhra, dry fruits, namkeen, sattu, fasting snacks, and combination packs.

In short, Jabsons is a Gujarat-based Indian snack brand founded in 1992, built on a family business heritage dating to 1906, and best known for its traditional clay-roasted Bharuchi peanuts. It has since developed into a broader packaged-snacks company with a growing international presence.

1. Jabsons Foods Pvt. Ltd.
2. Official Jabsons website
3. Collections