The legal entity behind the brand, JIJI Pte. Ltd., was incorporated in Singapore on 7 February 2017 under UEN 201703405K. Public company directory records classify its principal activity as the online retail sale of furniture. The company’s terms of service identify JIJI Pte. Ltd. as the operator of the JIJI.SG platform.

JIJI.SG was established in 2017. According to corporate profiles published via JobStreet, the business commenced operations with three employees and approximately 50 products. It has since expanded to a team of more than 30 people and a catalogue exceeding 20,000 items spanning home, office, furniture, décor and lifestyle categories.

The incorporation date of 7 February 2017 serves as the verified corporate establishment date corresponding to the company’s stated founding year. Over time, JIJI.SG evolved from a furniture-focused retailer into a broader home-and-lifestyle e-commerce business. Its current website organises inventory across areas including office, living room, dining room, bedroom, outdoor, storage, textiles, bathroom, laundry, packaging, hardware and fitness 5.

JIJI.SG operates as a digital-first retailer. Unlike traditional furniture retailers in Singapore that maintain large physical showrooms, JIJI.SG states it is 100% online and does not operate a showroom 2. This model is intended to reduce overhead costs associated with physical retail spaces, allowing savings to be passed on to customers. Shoppers view product photographs, specifications and reviews via the website prior to purchase.

Terms of service describe JIJI.SG as an online shopping platform for home furnishing products supplied by both JIJI.SG and third-party vendors. Consequently, its assortment is broader than that of a conventional single-manufacturer furniture brand. The company’s positioning combines online retail, a broad product selection, value-oriented pricing and specialisation in home and furniture categories.

JIJI.SG describes its philosophy as making beautiful and functional homes accessible without high price tags. The emphasis is on affordable, practical and thoughtfully designed furniture and lifestyle products, placing the brand closer to an affordable home-and-office e-commerce retailer than a premium interior design label.

Affordability

Price is central to the brand’s positioning. The company explicitly promotes affordable furniture and household products, attributing part of its value proposition to its online-only operating model.

Breadth of Selection

The catalogue ranges from individual household accessories to large furniture and office setups. Categories listed on the website include:

• Office chairs
• Desks and tables
• Office cabinets
• Sofas and recliners
• Beds and mattresses
• Dining furniture
• Folding tables
• Shelving and storage
• Bathroom products
• Laundry products
• Outdoor products
• Fitness products
• Children’s furniture
• Home accessories 6

Crawls of the JIJI-SG branded catalogue have listed roughly 2,000+ products, while broader corporate profiles claim over 20,000 products across the total assortment. These figures fluctuate continuously as inventory changes.

Convenience

As an online-only operation, JIJI.SG allows customers to browse and purchase without visiting a showroom. Product information, ordering, delivery tracking and customer support are provided digitally 2.

Practicality

The assortment is heavily oriented toward functional products rather than purely decorative goods. Office furniture, storage, tables, chairs, shelving and household utility items constitute a significant portion of the catalogue 8.

JIJI.SG covers a wide range of furniture and household categories.

Furniture

Furniture is the core category, encompassing products for living rooms, dining rooms, bedrooms, home offices, commercial offices, outdoor spaces and children’s rooms. Examples include sofas, dining chairs, tables, beds, cabinets, shelving units, stools, TV consoles and various storage products 7.

Office Furniture

Office furniture is a prominent segment. Products include office chairs, executive chairs, conference chairs, desks, workstations, pedestals, office cabinets, partitions and filing products. Specific catalogue items include the TYPIST Office Chair, STROM Mobile Pedestal and various folding and workstation tables 8.

Home Storage

The company retails shelving, cabinets, organisers, baskets, trolleys and other products designed to maximise household storage 9.

Bathroom and Laundry

Inventory includes bathroom accessories, bathroom storage, mirrors, towel holders, laundry products and related household items 5.

Outdoor and Fitness

The catalogue extends beyond indoor furniture to include outdoor and fitness products, positioning JIJI.SG as a general home-and-lifestyle retailer rather than a pure furniture specialist.

JIJI-SG appears as a distinct product brand within the company’s catalogue. A dedicated JIJI-SG brand page on the website features a large assortment of office chairs, tables, shelving, storage furniture and household items.

It is important to distinguish between the two designations: JIJI.SG is the retail e-commerce platform, while JIJI-SG is used as a product brand designation for specific items sold through the platform. The retailer also carries numerous third-party brands, including Dreamax, FitNet, Flexispot, iLuooma, Kate & Nelly, Mazon, Menezes, ONES, OSP, Sleepy Night, SpaceRack, VIRO and VisionSwipe. Therefore, JIJI.SG should not be interpreted as the manufacturer of every product appearing on its website.

The JIJI.SG website functions as the primary storefront. Customers can create accounts, browse products, select variants, add items to a cart, complete payments online, arrange delivery and track orders. The FAQ confirms that operations are entirely online with no physical showroom 2. Accepted payment methods include Visa, Mastercard, American Express, PayPal and PayNow.

Delivery logistics are integral to the business model due to the bulky nature of many products. The company advertises free truck delivery for orders above S$300. Smaller orders may incur delivery charges. Standard delivery charges are described in the approximate range of S$2.90–S$7.90, with a S$20 flat fee for bulky-item orders, though customers are advised to verify actual charges at checkout as policies may change 3. Parcel delivery is advertised from S$1.99.

JIJI.SG advertises a 100 Days Easy Return policy. For damaged or problematic products, customers are instructed to contact customer service with their order reference and photographic or video evidence. The product issues policy specifies reporting such problems within 14 days of receiving the order.

Customer support channels include website live chat, email, telephone and WhatsApp. The published contact number is 6747-4789, and B2B enquiries are directed to sales@jiji.sg 2.

Warranty coverage is product-specific rather than a single universal JIJI.SG warranty. Terms vary depending on the product and manufacturer. The general warranty policy excludes normal wear and tear, scratches, impacts, accidents and unauthorised modifications. Certain products, particularly mattresses, may carry warranties directly from their respective manufacturers.

JIJI.SG serves both individual household consumers (B2C) and commercial clients (B2B). The company explicitly facilitates B2B enquiries and stocks products suitable for offices, commercial environments and larger furnishing projects, including workstations, office chairs, storage and partitions.

While the proprietary website is the primary platform, JIJI products are also available through third-party retail channels. NTUC FairPrice’s online marketplace has listed JIJI.SG products such as office and dining chairs, with Jiji Pte Ltd identified as the seller. Recruitment listings indicate that sales and customer service operations also span platforms including Shopee and Lazada.

The legal company behind the brand is JIJI Pte. Ltd. (UEN 201703405K). Its registered address is listed as 4 Pandan Crescent, #07-02, Singapore 128475. Independent Singapore company information directories record the same UEN, incorporation date and principal business activity of online furniture retail 1.

The company’s growth trajectory is illustrated by its historical development:

• 2017: Commenced with 3 employees and approximately 50 products.
• Subsequent Growth: Expanded to a team of more than 30 employees.
• Current Status: Offers more than 20,000 products according to corporate profiles, spanning home, office, furniture, décor and lifestyle categories.

The exact number of products on the website fluctuates as inventory is added, removed or reorganised.

JIJI.SG explicitly states that it does not operate a showroom and functions exclusively online 2. The absence of conventional retail showrooms is a defining characteristic of its business model; customers are expected to research and purchase products digitally. The company’s official contact information and registered address confirm its base of operations in Singapore 1.

JIJI.SG occupies a position between a general online marketplace and a specialist furniture retailer. It differs from broad marketplaces through its concentrated focus on home, office and lifestyle environments. Simultaneously, it differs from traditional furniture chains by being primarily online, having no showroom, carrying a high volume of SKUs, selling both own-brand and third-party products, emphasising value-oriented pricing, and serving both B2C and B2B segments. Its closest conceptual category is Singapore-based online home-and-office retail.

Several factors distinguish JIJI.SG from conventional furniture retailers:

1. Singapore Origin: The operating company was incorporated in Singapore in 2017.
2. Digital-First Model: Operates 100% online with no physical showroom 2.
3. Broad Assortment: Catalogue extends from furniture into storage, bathroom, laundry, outdoor, fitness and household products 10.
4. Office Furniture Presence: Office chairs, desks, workstations and cabinets form a significant part of the inventory.
5. Own-Brand Products: JIJI-SG branded items constitute a substantial portion of the assortment.
6. Multi-Brand Retailing: Carries numerous third-party brands alongside proprietary products.
7. Dual Customer Base: Serves both individual consumers and businesses.

1. JIJI.SG in Tuas – Furniture Stores – ThreeBestRated.sg
2. FAQs – JIJI.SG
3. FAQs – JIJI.SG
4. JIJI.SG: Home Furnishings | Furniture & Décor
5. JIJI.SG: Home Furnishings | Furniture & Décor
6. JIJI.SG: Home Furnishings | Furniture & Décor
7. JIJI.SG in Tuas – Furniture Stores – ThreeBestRated.sg
8. Home – JIJI.SG
9. JIJI.SG: Home Furnishings | Furniture & Décor
10. Home – JIJI.SG