JOEKOL is a consumer brand primarily associated with garden irrigation, watering equipment, gardening tools, and smart garden-management products. Publicly available trademark and trade records indicate that the brand is connected with Yueqing Jinke Material Trading Co., Ltd., based in Yueqing, Zhejiang, China 1. The brand focuses on practical equipment for home gardening, lawn and greenhouse irrigation, plant watering, and garden maintenance. Its product range spans from conventional hose fittings and watering timers to Wi-Fi/Bluetooth-enabled irrigation controllers and gardening hand tools.

The following table summarizes key details about the brand:

This profile is constructed from research-based data rather than an official corporate biography, as comprehensive “About Us” pages detailing history, founders, revenue, or employee counts are not publicly available.

One of the clearest public records for JOEKOL is its United States trademark registration. The application was filed on March 11, 2021, and the mark was registered on January 25, 2022. The registered owner is listed as Yueqing Jinke Material Trading Co., Ltd. 1.

The U.S. registration covers a broad selection of hand-operated gardening and hardware products, including:

• Gardening shears and scissors
• Trowels, weeding forks, spades and hoes
• Hand saws and pruning saws
• Planers and drills
• Shovels
• Tree pruners
• Garden-hose sprayers
• Drill bits
• Pocket knives

This suggests that JOEKOL’s original or registered brand positioning extended beyond electronic irrigation products into general gardening and hand tools 1.

A separate JOEKOL trademark record in China covers products including irrigation hoses, plastic hoses, non-metal hose fittings, synthetic rubber, seals and related materials. That registration was originally filed in September 2021 and registered in February 2022 2.

Regarding the brand name itself, trademark records state that “JOEKOL” has no meaning in a foreign language, indicating it is treated as an invented expression rather than a translated descriptive word 1.

JOEKOL’s publicly documented products can be broadly divided into several groups.

Smart Irrigation

A distinctive area of the brand’s offerings is automated garden watering. For example, the JOEKOL WD-01ADE is documented as a Wi-Fi-enabled automatic drip-irrigation system. It uses a dual-pump design and can be controlled remotely through a mobile application. The system is intended for applications such as watering plants while the user is away 3.

Its documented specifications include:

• 5 V operating voltage
• Approximately 3.6 W power consumption
• ABS/PP/PC construction
• Two-pump configuration
• 2.4 GHz Wi-Fi
• Mobile-app control
• Automatic scheduled watering
• Drip irrigation components and tubing

The system is positioned toward home growers and small-scale plant irrigation, rather than large commercial agricultural operations.

Smart Water Timers

Another major product category consists of automatic hose-faucet and sprinkler timers. The JOEKOL TTV224B, for instance, is described as a Bluetooth smart garden sprinkler/water timer. It provides dual-zone watering, mobile control, and a rain-delay function. A Wi-Fi gateway can provide remote connectivity beyond the immediate Bluetooth connection 3.

This type of product places JOEKOL within the growing smart-home gardening segment, where traditional mechanical irrigation timers are being replaced or supplemented by connected controllers.

Conventional Irrigation Hardware

JOEKOL is also associated with traditional garden-water products, including:

• Garden faucets
• Two-way garden faucets
• Hose connectors
• Pipe connectors
• Irrigation hoses
• Hose fittings
• Watering accessories

Trade records provide examples of JOEKOL-branded garden faucets, quick connectors, and hose-related products exported from China 4.

Gardening Tools

The brand’s trademark portfolio covers conventional gardening equipment, particularly cutting, pruning, and hand-maintenance tools. Documented examples include:

• Pruning shears
• Tree pruners
• Pruning saws
• Gardening scissors
• Spades
• Hoes
• Trowels
• Weeding forks
• Hand saws

Trade records also contain an example of a rechargeable handheld tree-pruning shear sold under the JOEKOL name 1.

A notable characteristic of JOEKOL’s product range is the combination of traditional gardening hardware with connected technology. Instead of limiting itself to products such as hoses and hand tools, the brand offers items incorporating:

• Wi-Fi connectivity
• Bluetooth
• Smartphone control
• Automatic schedules
• Multiple watering zones
• Remote irrigation management
• Rain-delay functions
• Drip-irrigation automation

For example, its smart watering systems are designed to let users schedule watering or operate irrigation without physically accessing the faucet or irrigation controller 3. This places JOEKOL broadly in the smart irrigation / connected gardening market.

Public trade-data sources associate JOEKOL with Liushi Town, Yueqing City, Zhejiang Province, China 5. Trade records show JOEKOL-branded products moving internationally, with Vietnam appearing as a documented export destination. One trade-data provider records 13 export shipments to a verified buyer, while another records 16 shipments in its dataset covering January 2022–September 2025 5.

The available data indicates that JOEKOL has an international trading/export presence, although the publicly available shipment information is not sufficient to establish the company’s complete global distribution network.

JOEKOL products have been marketed in the United States through resellers. For example, Adams International LLC USA describes itself as a reseller of JOEKOL products in the United States . It is important to distinguish this relationship from ownership: being a reseller does not establish that Adams International owns or operates the JOEKOL brand.

Based on available product and trademark evidence, JOEKOL can be characterized as a practical gardening-equipment brand rather than a premium lifestyle gardening brand. Its product strategy appears to revolve around three overlapping ideas:

1. Garden Maintenance
Traditional tools for pruning, digging, cutting, and general garden work.

2. Water Management
Hoses, faucets, connectors, timers, and irrigation equipment.

3. Automation
Wi-Fi/Bluetooth controllers and smartphone-based watering systems intended to make garden irrigation more convenient.

JOEKOL appears to occupy the affordable/practical consumer gardening equipment segment, particularly around irrigation automation. Its products are potentially attractive to home gardeners, indoor/outdoor plant owners, small greenhouse operators, people who travel and need automated watering, lawn and garden owners, DIY irrigation users, and consumers interested in smart-home gardening.

Online documentation sometimes mentions JOEKOL products alongside RainPoint or the eWeLink ecosystem. For example, manuals for some JOEKOL irrigation products mention eWeLink compatibility, while manuals indexed under JOEKOL also contain references to RainPoint products 3. However, these references do not prove that JOEKOL is owned by RainPoint, eWeLink, or another brand. They may reflect product compatibility, manufacturing relationships, shared hardware/software platforms, or documentation/distribution arrangements. Ownership should therefore not be inferred without stronger corporate evidence.

Compared with major international gardening brands, JOEKOL has a relatively limited publicly documented corporate history. There is good evidence for the JOEKOL trademark, its association with Yueqing Jinke Material Trading Co., Ltd., gardening and irrigation products, Chinese manufacturing/trading activity, international shipments, and smart irrigation products. However, reliable public evidence establishing a detailed founding story, named founders or executives, employee count, annual revenue, official global headquarters structure, a definitive worldwide list of distributors, a comprehensive official product catalog, or a clearly documented corporate relationship with RainPoint or eWeLink has not been found. Consequently, claims about JOEKOL’s size, revenue, market share, or corporate ownership beyond the trademark records should be treated cautiously.

1. JOEKOL Trademark of Yueqing Jinke Material Trading Co., Ltd. – Registration Number 6628810 – Serial Number 90574325…
2. JOEKOL WD-01ADE WiFi Automatic Drip Irrigation System Instruction Manual
3. Joekol Import Export Data & Shipment Details
4. Joekol, Yueqing, China
5. JOEKOL United States Sales – Adams International LLC USA