JOVS materials are not entirely consistent regarding the exact founding year. Detailed brand histories state the story began in 2018, whereas eighth-anniversary materials present the first generation of the brand as spanning 2017–2019. Consequently, JOVS is generally described as having emerged in the late 2010s rather than being tied to a single incorporation date.

Origins

JOVS emerged from the development of consumer beauty devices intended to address shortcomings observed in early at-home IPL products. According to published company history, founder Jack Lin noted that many existing hair-removal devices were uncomfortable, bulky, potentially harsh on the skin, or insufficiently effective. This observation motivated the development of a device combining performance, comfort, ergonomics, and skincare functionality.3 The company’s 2024 brand book identifies Jack Lin as the founder and Alexis Luo as co-founder.

The early strategy was not merely to compete in conventional hair-removal hardware but to combine beauty treatment and consumer electronics into a new category described by the company as “beauty tech”.

VenusPro and early growth

The first major product released by JOVS was the VenusPro home hair-removal device. Company history places the launch in 2019 following an initial development period. The device combined light-based hair removal with skincare-oriented functionality and featured an ergonomic form factor designed to facilitate home treatment.

JOVS states that VenusPro became one of the top-selling IPL hair-removal devices in markets including Europe, North America, South Korea, and Japan, and claims it was the first hair-removal device to win a Red Dot Design Award. The product is presented as the point at which the company began moving from conventional beauty appliances toward a broader concept of technology-enabled personal care.

The technological development of JOVS can be broadly divided into several stages.

Light-based hair removal (late 2010s)

The first generation concentrated on IPL and HIPL-based hair removal. The emphasis was on making professional-style hair-removal technology more convenient for home use while improving ergonomics and comfort. Later products introduced features such as rotating treatment heads and integrated cooling systems.

DPL and targeted skincare (early 2020s)

JOVS subsequently expanded from hair removal into skin rejuvenation and photofacial treatments. Its DPL products use targeted portions of the visible-light spectrum. The company describes its DPL approach as a narrow-spectrum technology designed for home use, targeting concerns such as pigmentation, dullness, uneven skin tone, and pores.4 This marked a strategic shift from being primarily a hair-removal company to becoming a home aesthetic-device manufacturer.

LED and laser therapy (2023–2025)

The brand moved further into light-based anti-ageing technology during this period. The portfolio grew to include red-light products and the JOVS 4D Laser Light Therapy Mask, which is marketed around precision laser technology rather than conventional LED illumination. JOVS describes this laser system as using focused light with higher energy density and deeper penetration than standard LED systems. Anniversary materials describe this era as a transition from wearable LED toward precision laser technology.

Laser, EMS and body care (2026)

By 2026, JOVS had expanded beyond facial skincare into EMS-powered body-care products and combined technologies. Positioning for this generation includes the JOVS 6D Laser & EMS Anti-Aging Therapy Mask, which combines laser technology with electrical muscle stimulation. Brand materials refer to this stage as “The Next Dimension”, describing the 6D device as a fusion of precision laser and EMS.

JOVS maintains a product portfolio significantly broader than its original hair-removal line.

IPL and HIPL hair removal

This remains one of the most recognisable categories for the brand. Examples include the Venus Pro II, the Scroll Hair Removal Device, and various other IPL/HIPL systems featuring rotating heads. Current flagship positioning emphasises high-energy light pulses, sapphire cooling, and ergonomic design.5 Operations in specific regions also market newer Dora-series and T3-series devices utilising HIPL technology.

DPL photofacial devices

JOVS has developed a category of home DPL photofacial devices. Products such as the Blacken series are positioned around targeted wavelengths for concerns including pigmentation, uneven complexion, redness, dullness, pores, and skin rejuvenation. The technology uses filters to eliminate unnecessary wavelengths and concentrate energy within targeted ranges.

Laser and LED skincare

Light-based skincare constitutes a major part of the current portfolio. Products include the JOVS 4D Laser Light Therapy Mask, the JOVS 6D Laser & EMS Anti-Aging Therapy Mask, Red LED Light Therapy Face Mask, Red LED Neck & Chest Mask, Full-Spectrum Red Light Therapy Mat, and Red Light Therapy Bag. These items position JOVS within the expanding at-home photobiomodulation and beauty-device market.6

EMS and body care

The brand has entered the electrical muscle stimulation (EMS) and wearable body-care segment. The range includes EMS sculpting belts, toning pants, sports bras, lifting facial masks, and combination EMS and red-light products. This expansion illustrates a transition from a focused hair-removal brand toward a broader beauty and personal-wellness technology platform.7

Hair and scalp care

JOVS has also entered hair-care technology with products such as the JOVS HLLT Hair Density Dryer, which combines hair drying with light-based technology. This device is marketed as part of the hair-density and scalp-care category. The broader portfolio includes various hair tools and scalp products.

Technology is central to the identity of JOVS. Principal technologies include:

• IPL: Intense Pulsed Light uses broad-spectrum pulses of light and was the foundation of early product development.
• HIPL: A term used by JOVS for newer high-intensity pulsed-light hair-removal technology.
• DPL: Dynamic Pulsed Light is used for targeted photofacial applications, emphasising narrow-spectrum filtering.
• LED and red light: Multiple products utilise LED and red light for facial, body, and scalp applications.8
• Laser: Increasingly emphasised in 4D and 6D facial devices. Technical materials describe a proprietary FPT (Focus Photothermal Therapy) ultra-narrow optical approach intended to concentrate light energy.9
• EMS: Electrical Muscle Stimulation is used across facial and body-care products, including the latest 6D mask and wearable devices.

JOVS places considerable emphasis on research and development. Corporate materials cite over 200 self-developed patents related to beauty devices, partnerships with global institutions, participation in industry standard development, and multiple international safety certifications. The company also references medical-device licences or approvals in various markets, including credentials related to the FDA, KFDA, and NMPA.

Published figures vary slightly across different platforms; general materials may cite 200+ patents and 10+ safety certifications, while anniversary pages have listed 160+ patents and 11 safety certifications. These variations likely reflect different reporting periods or scopes.10

JOVS markets certain products using regulatory credentials, including FDA-related claims. It is necessary to distinguish between FDA registration or clearance and general marketing language. For example, public databases contain records for specific devices such as the JOVS Electric Stimulation Beauty Device (JE2), where the applicant was listed as Shenzhen Qianyu Technology Co., Ltd. and the decision was “substantially equivalent” under the 510(k) pathway.

While JOVS states it holds medical-device licences in multiple jurisdictions, consumers should verify the regulatory status on a product-by-product basis rather than assuming uniform approval across the entire catalogue.

JOVS operates on the philosophy that professional technology should be simplified for consumer use. This concept is summarised in the phrase “BE PRO, BE SIMPLE”, indicating that sophisticated technology should be packaged into products easily integrated into daily life.11 The broader mission is to make high-end or clinic-style beauty technology accessible for home use,12 creating a positioning that flows from professional technology to simplified hardware, home treatment, and regular self-care.

The brand occupies a space between traditional beauty brands, consumer electronics, medical-aesthetic device technology, and personal wellness. Rather than selling cosmetics, JOVS primarily sells devices intended to perform or support beauty treatments, aligning it with the “beauty tech” category. Historical materials claim that the VenusPro helped establish this new category combining hair removal and skincare.

JOVS presents itself as an international brand with operations serving markets including the United States, Canada, Europe, Japan, India, and others. Brand materials mention users in countries such as China, Japan, Singapore, the United States, and Italy, while product sites demonstrate a broader international distribution strategy. Marketing efforts frequently involve beauty creators, influencers, and skincare professionals.

“JOVS” is presented primarily as a consumer brand rather than a single identifiable public corporation. Trademark records and regulatory filings often identify Shenzhen Qianyu Technology Co., Ltd. in connection with the JOVS BEAUTY trademark and specific device applications. However, international consumer brands frequently operate through different regional entities, distributors, and importers. Therefore, JOVS is best understood as a global beauty-technology brand and product ecosystem rather than a single legal entity in every jurisdiction.

Product design and technology awards feature prominently in the brand’s narrative. JOVS claims over 250 awards, with historical materials particularly emphasising Red Dot recognition for the VenusPro hair-removal device. The brand also highlights its customer base, with some regional websites claiming over 1.5 million customers, though this figure is a company-reported marketing statistic.

Note: Dating of the earliest period varies in source materials between 2018 and the 2017–2019 range.

Notable products in the JOVS portfolio include:

• Venus Pro / Venus Pro II: IPL hair removal
• JOVS Scroll: Hair removal
• JOVS Blacken / Blacken Pro / Blacken X: DPL photofacial devices
• JOVS 4D Laser Light Therapy Mask: Laser-based facial skincare
• JOVS 6D Laser & EMS Anti-Aging Therapy Mask: Combined laser and EMS
• JOVS Red LED Light Therapy Face Mask: LED skincare
• JOVS HLLT Hair Density Dryer: Hair and scalp technology
• JOVS EMS body devices: Body toning and sculpting
• Red-light therapy mats and wearables: Broader body-care applications

As of 2026, JOVS has evolved significantly beyond its original identity as an IPL hair-removal company. It is now positioned as a premium consumer beauty-technology company bringing light, laser, electrical stimulation, and other aesthetic technologies into the home. The product strategy covers four broad areas: hair removal via IPL/HIPL; facial skincare using DPL, LED, and laser; body and wellness technology involving EMS and red light; and hair and scalp care utilising light-based tools. Messaging indicates a clear progression from hair removal to targeted skincare, then to LED/laser, and finally to integrated laser and EMS systems, suggesting an ambition to establish a comprehensive at-home aesthetic technology platform.

1. Home | JOVS
2. JOVS | At Home Beauty Solutions for Skin Care & Hair Removal
3. About Us – JOVS
4. JOVS│ジョブズ公式サイト
5. JOVS BEAUTY Trademark of Shenzhen Qianyu Technology Co., Ltd. – Registration Number 6154784 – Serial Number 88553041…
6. AME’s 38 WOS-indexed journals
7. Top 10 Beauty Equipment suppliers in China – Hefu Biotech
8. Jovs Reviews 2026 → The Future of Hair Removal
9. Jovs Hair Removal Review: Everything You Need To Know – ExpertBeacon
10. Jovs Hair Removal Review – Must Read This Before Buying
11. Intra-pericardial double sleeve uniportal video-assisted thoracoscopic surgery left upper lobectomy – PubMed
12. Technological aids in uniportal video-assisted thoracoscopic surgery – PubMed