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About Jungwonsam

Jungwonsam (Korean: 정원삼, commonly styled JUNG WON SAM or JungWonSam) is a South Korean red ginseng and health-functional-food brand operated by Nature Garden Co., Ltd. The brand specializes in products made from Korean red ginseng, particularly convenient single-serving red-ginseng sticks, extracts, pouches, and related traditional Korean health products.

Jungwonsam positions itself around the combination of traditional Korean ginseng-processing techniques, Korean-grown six-year-old ginseng, patented processing technology, and modern convenient product formats. Its products are marketed both domestically in South Korea and internationally. According to the company’s current B2B materials, the brand has entered markets in approximately 13 countries, including the United States, Japan, China, Singapore, Malaysia, Indonesia, Vietnam, the Philippines, Germany, Taiwan, India and Russia. 1

Brand overview

Category Information
Brand name Jungwonsam / JUNG WON SAM / 정원삼
Industry Health functional foods / Korean red ginseng
Country of origin South Korea
Parent company Nature Garden Co., Ltd.
Headquarters listed by company Dongdaemun-gu, Seoul, South Korea
Core ingredient Korean red ginseng
Key raw material Korean-grown six-year-old ginseng
Best-known format Red-ginseng stick
Major product Korean Red Ginseng Extract 365 Stick
International business B2B, OEM and export
International markets Approximately 13 countries, according to the company
Brand positioning Accessible Korean red ginseng combining tradition and technology

The company identifies Nature Garden Co., Ltd. as the operator of the Jungwonsam brand. Its listed Seoul address is 8F, 25 Wangsan-ro, Dongdaemun-gu, Seoul, and its CEO is listed as Jin-Seok Kim.

History and corporate identity

Jungwonsam describes itself as a Korean traditional-medicine/health-functional-food brand belonging to Nature Garden. Rather than presenting itself simply as a general supplement company, the brand has built its identity specifically around red ginseng. Its stated philosophy is based on trustworthy ingredients, safety and hygiene management, and making red-ginseng products more accessible to consumers. 2

The brand’s Korean name is written 정원삼. In English-language materials, the company uses Jungwonsam and Jung Won Sam.

Its corporate messaging emphasizes two ideas:

  • preserving traditional Korean red-ginseng craftsmanship; and
  • applying research and patented processing methods to modernize red-ginseng products.

The result is a product portfolio designed for both traditional health-food consumers and people looking for convenient, portable products such as stick-format extracts. 3

Main products

Jungwonsam is particularly associated with red-ginseng sticks.

Its flagship line is the Korean Red Ginseng Extract 365 Stick, generally described as a convenient single-serving red-ginseng extract. The company lists the 365 Stick as one of its flagship and steady-selling products.

The format is important to the brand’s positioning. Instead of requiring consumers to prepare a traditional ginseng beverage or purchase a large bottle of extract, the stick format provides a portable, individually packaged serving that can be consumed directly.

The company currently lists several versions and related products, including:

  • 6-Year-Old Korean Red Ginseng Extract 365 Stick
  • Red Ginseng pouches and liquid extracts
  • Fermented red-ginseng products
  • Black ginseng
  • Premium/high-concentration red-ginseng sticks
  • Red-ginseng slices and confectionery
  • Red-ginseng and traditional-herbal formulations
  • Products containing ingredients such as lemon, ginger and Ssanghwa extracts
  • Export- and offline-exclusive products

Korean six-year-old red ginseng

One of Jungwonsam’s major points of differentiation is its use of Korean-grown six-year-old ginseng.

The brand says it uses six-year-old Korean ginseng as its primary raw material, emphasizing Korea’s historical association with ginseng cultivation.

In its B2B materials, Jungwonsam describes Korean six-year-old red ginseng as a key competitive advantage and explicitly highlights the use of Korean-grown raw materials.

This is significant to the brand’s identity because Korean red ginseng (홍삼, hongsam) is not merely treated as an ingredient but as the central cultural and commercial identity of the brand.

Traditional processing

Jungwonsam also emphasizes traditional Korean processing techniques.

One of the techniques highlighted by the company is gujeunggupo (구증구포), traditionally referring to repeatedly steaming and drying ginseng. Jungwonsam says it combines this traditional approach with maekbanseok (맥반석, jade-stone/mineral-stone) drying techniques.

The company’s explanation is that these traditional processing methods are used to help maximize or preserve desirable components of red ginseng.

This gives Jungwonsam a distinctive brand story: traditional Korean craftsmanship + modern processing technology.

Research and patented technology

Jungwonsam does not rely exclusively on traditional methods. The company says that it has developed or uses three patented processing techniques and works with researchers in the Oriental bio/health field.

According to its official brand materials, these technologies are intended to help preserve characteristics of red ginseng such as its aroma, color and active components.

Its B2B operation also emphasizes research and development as part of its ability to provide customized products and product formats to international partners.

Product formats

A notable feature of Jungwonsam is the variety of formats it offers.

Red-ginseng sticks

These are arguably the brand’s signature format. The company describes its 365 Stick as its steady-selling red-ginseng stick. Its current B2B materials say cumulative sales of the 365-stick line have exceeded 130 million sticks.

The company also states that the 365 Stick is a vegan-certified product and lists a ginsenoside content of 7 mg for that product.

Extracts and pouches

Jungwonsam also sells concentrated red-ginseng extracts and liquid pouches. These include products based on six-year-old red ginseng and fermented red ginseng.

Fermented red ginseng

The brand has developed products using fermented red-ginseng extract, including a six-year-old fermented red-ginseng concentrate and a fermented 365 product. The company markets these as higher-concentration products.

Black ginseng

Another product category is black ginseng, produced through repeated steaming and drying. Jungwonsam describes its black-ginseng products as using Korea’s traditional nine-steaming/nine-drying method.

Traditional-style products

Beyond liquid and stick extracts, the company sells products such as red-ginseng jeonggwa and red-ginseng slices, as well as products incorporating traditional ingredients such as chimhyang (agarwood).

Awards and recognition

Jungwonsam’s official materials list several awards and certifications.

Most notably, the company says it was selected as the Brand of the Year in the red-ginseng category for four consecutive years from 2019 through 2022 by the Korea Consumer Forum.

The company also lists:

  • 2017 — Health Functional Food award in the red-ginseng immunity-enhancement category
  • 2018 — Korea Consumer Trust Grand Prize in the representative red-ginseng brand category
  • 2019 and 2023 — Hi Seoul HIT Brand / Seoul Awards recognition
  • 2021 — Brand K certification from Korea’s Ministry of SMEs and Startups

These are claims presented by the company in its corporate materials; individual award programs and criteria should be checked independently when using them for formal corporate research.

Domestic presence

Jungwonsam has developed a broad Korean distribution footprint.

The company’s marketplace page states that the brand is sold through approximately 100 domestic marketplaces in South Korea.

This distribution strategy fits the brand’s positioning as a relatively accessible red-ginseng brand rather than a product restricted to specialist traditional-medicine stores.

The company also emphasizes reducing unnecessary distribution margins through its own logistics system, with the stated goal of offering red-ginseng products at more accessible prices.

International expansion

International expansion is an increasingly important part of Jungwonsam’s business.

The company describes itself as a Korean red-ginseng manufacturer and exporter and says its products are supplied to approximately 13 overseas markets.

Its listed markets include:

  • United States
  • Russia
  • Japan
  • China
  • India
  • Germany
  • Taiwan
  • Philippines
  • Vietnam
  • Singapore
  • Indonesia
  • Malaysia

The company therefore presents Jungwonsam not merely as a domestic Korean health-food brand but as a Korean red-ginseng export brand aimed at the broader K-health market.

B2B and OEM business

An important part of Jungwonsam that can be easy to miss when looking only at consumer products is its B2B/OEM operation.

The company offers international partners products and manufacturing capabilities involving:

  • Red-ginseng products
  • Different product formats
  • OEM/customized development
  • Large-scale production
  • Export logistics
  • Research and development support

Its B2B materials also describe manufacturing capabilities involving liquid pouch packaging, powder stick packaging, powder mixing, and extraction/concentration equipment.

This means Jungwonsam functions not only as a consumer-facing brand but also as part of a red-ginseng manufacturing and export ecosystem operated by Nature Garden.

Quality and certifications

Jungwonsam’s international B2B materials state that its manufacturing and quality systems work with international standards and cite FDA, ISO, HACCP and GMP in connection with its global quality system.

These should not automatically be interpreted as meaning that every individual Jungwonsam product is “FDA approved” or that every product carries every certification. In the context of the company’s materials, these references are presented as part of its manufacturing/quality and global-business credentials.

Brand positioning

Jungwonsam’s positioning can essentially be summarized as:

Korean red ginseng made more convenient and accessible through modern technology.

There are four major pillars behind that positioning:

  1. Korean origin — the company emphasizes Korean-grown six-year-old ginseng.
  2. Traditional heritage — processing methods such as steaming/drying and gujeunggupo are incorporated into the brand story.
  3. Technology and R&D — Jungwonsam emphasizes patented processing technologies and research.
  4. Convenience and accessibility — stick and pouch formats make red ginseng easier to consume than traditional preparations.

This combination differentiates it from brands that position themselves primarily around luxury, heritage, or traditional medicine.

Comparison with traditional brands

In the Korean market, Jungwonsam operates within a much larger red-ginseng industry.

Its most obvious category competitor is the broader Korean red-ginseng market, where established brands have traditionally emphasized premium positioning and heritage.

Jungwonsam’s own messaging instead puts considerable emphasis on value, convenience, mass accessibility, stick-format products, and online distribution, while still retaining traditional Korean ginseng credentials.

That makes its brand identity particularly suited to consumers who want the cultural and perceived wellness associations of Korean red ginseng without necessarily buying a highly elaborate traditional gift set.

Consumer image

From the company’s product architecture, Jungwonsam appears to target a fairly broad demographic rather than a narrowly defined age group.

Its products range from everyday stick products to premium extracts and traditional gift-oriented products. The company itself describes its products as being enjoyed by different age groups.

The 365 Stick in particular represents an everyday-consumption concept: a compact red-ginseng product that can be incorporated into a daily routine.

Meanwhile, premium products and gift-style packaging allow the brand to participate in the important Korean tradition of giving health products as gifts to parents, relatives, colleagues and business partners.

Name and identity

The Korean brand name 정원삼 is romanized by the company as Jungwonsam / Jung Won Sam.

The visual and verbal identity consistently centers on 삼 (sam), referring to ginseng, making the relationship between the brand and its core ingredient immediately apparent to Korean consumers.

The company frequently uses the English-language phrase “Better Health, Better Life” as part of its brand messaging.

Parent company: Nature Garden

Nature Garden Co., Ltd. (네이처가든) is the company behind Jungwonsam.

Nature Garden’s role extends beyond the Jungwonsam brand. The company’s English site lists Jungwonsam, NutriGarden and OrganicGarden within its brand/product structure.

This makes Jungwonsam best understood as a major brand within Nature Garden’s broader health-food business, rather than as a completely independent corporation.

The company’s listed headquarters are in Dongdaemun-gu, Seoul, South Korea.

Scale

One of the most striking figures supplied by Jungwonsam concerns its flagship stick product.

The company’s B2B material currently reports:

136,820,080 sticks sold, while elsewhere describing cumulative sales as having exceeded 130 million sticks.

Because these figures come from Jungwonsam’s own corporate material rather than an independently audited industry database, they are best treated as company-reported sales figures.

Overall assessment

Jungwonsam is best characterized as a mass-market-to-premium Korean red-ginseng brand with a strong emphasis on convenient stick-format products and international expansion.

Its identity rests on a particularly Korean combination:

Korean six-year-old ginseng + traditional processing + patented technology + modern packaging + accessible pricing + global distribution.

The brand’s flagship 365 Stick has become the clearest representation of this strategy: it takes a traditional Korean health ingredient and turns it into a portable, individually packaged product suitable for everyday consumption.

At the corporate level, Jungwonsam is also more than a consumer brand. Through Nature Garden, it participates in manufacturing, OEM, B2B supply, product development and international export, giving it a role in the wider Korean K-health and functional-food industry.

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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