KAMINOWA+(法之羽) (Japanese: カミノワ; Chinese: 法之羽) is a Japanese-origin scalp-care and hair-care brand developed by STEPWORLD Co., Ltd. The company focuses on products designed to support scalp health and hair growth, including medicated lotions, shampoos, conditioners, and nutritional supplements. While the brand originated in Japan, it has expanded its international presence significantly across Asian markets, particularly in Singapore, Malaysia, Taiwan, Hong Kong, and Japan.1

The brand name KAMINOWA derives from Japanese wordplay combining 髪 (kami), meaning hair, and 和/輪 (wa), representing harmony or a halo-like circle of light. This etymology reflects the brand’s philosophy of achieving beautiful, harmonious, and lustrous hair rather than simply providing functional hygiene products. In Chinese-speaking markets, the brand is localized as 法之羽. Products are consistently positioned with a Made in Japan designation, leveraging the reputation for quality associated with Japanese personal-care manufacturing.2

Corporate Background

Although KAMINOWA launched as a distinct global brand in 2020, its corporate roots trace back to the establishment of STEPWORLD Co., Ltd. in Japan in 1986. Over several decades, STEPWORLD developed various products in the beauty, wellness, and health sectors before focusing specifically on the scalp-care category.

Brand Launch and Evolution

A major milestone occurred in February 2020, when STEPWORLD launched/rebranded KAMINOWA as a comprehensive global scalp-care brand. Prior to this rebranding, distributor records indicate the existence of a predecessor product line known as KAMITAS+ (法朵絲). The transition from KAMITAS+ to KAMINOWA represents an expansion and reorganization of an existing hair-growth offering into a broader brand architecture.3

Recent Developments

• 2023: STEPWORLD established a local subsidiary in Taiwan to strengthen regional operations.
• March 2026: The company launched its newer flagship product, KAMINOWA VITALIZE SERUM.
• July 2026: The brand expanded its retail presence in Hong Kong through online channels such as HKTVmall.

KAMINOWA has evolved from a single hair-growth solution into a complete hair-care ecosystem targeting both external scalp treatment and internal nutritional support.

Medicated Hair-Growth Products

The core of the brand’s lineup consists of medicated hair-growth treatments categorized under Japanese regulatory standards as 薬用育毛剤 (medicated hair-growth agents).

• KAMINOWA Medication Hair Growth Lotion: A gel-type scalp product designed to prevent dripping during application. It is formulated without the characteristic odor often associated with traditional hair-growth tonics.
• KAMINOWA VITALIZE SERUM (法之羽 黑燦): Launched in March 2026, this serum represents the premium generation of the brand’s scalp-care line. It features a lightweight gel texture and includes active ingredients such as Japanese gentian extract, Dipotassium glycyrrhizate, Ginseng extract, Stephania extract, Vitamin B3 (niacinamide), and Vitamin B5 derivative (panthenyl ethyl ether). 2

Shampoo and Conditioner

The daily maintenance component of the system includes non-silicone shampoo and matching conditioner/treatment options.

• Formulation: These products emphasize naturally derived ingredients and gentle cleansing. They are marketed as free from six specific categories of additives: petroleum-derived surfactants, parabens, UV absorbers, silicones, fragrances, and colorants.
• Usage: The standard size for the shampoo and conditioner is typically 200 ml, which is described as approximately one month’s supply for regular use. 3

Nutritional Supplements

To address hair health from within, KAMINOWA offers an oral nutritional supplement. This strawberry-flavored powdered product contains ingredients such as wasabi root extract and AnaGain Nu (pea-sprout extract). The company notes that these supplements are intended to support general hair and scalp health over time, rather than serving as immediate clinical cures for medical conditions like androgenetic alopecia.

Singapore is a key market for KAMINOWA’s international strategy. The brand has secured a notable retail footprint through partnerships with major pharmacy chains.

Retail Channels

KAMINOWA products are available at Watsons stores across Singapore. The brand’s performance in this channel has been recognized within the retailer’s ecosystem.

Regulatory Status

In Singapore, trademark records for 法之羽 KAMINOWA+ specify that goods in relevant classes are manufactured in Japan.

KAMINOWA positions itself around the concept that hair is integral to youth, beauty, and personal confidence. The brand addresses common concerns such as declining hair volume, thinning appearance, and difficulty maintaining hairstyles. Its objective is to provide a comprehensive scalp-and-hair-care system that supports individuals in maintaining attractive-looking hair as they age.

The brand’s approach combines:

1. Gentle Care: Emphasis on natural ingredients and avoiding harsh chemicals.
2. Holistic Support: Combining topical treatments (serums, shampoos) with internal nutritional supplements.
3. Japanese Quality: Leveraging the “Made in Japan” origin to assure consumers of manufacturing standards and efficacy.

STEPWORLD describes its business activities as spanning brand planning, product development, e-commerce, direct sales, and global distribution. The company continues to strengthen its presence in the five primary Asian markets mentioned above, aiming to expand its network beyond a single-product focus to a broader platform for scalp and hair care solutions.

1. 〖公式〗カミノワ KAMINOWA
2. 法之羽 黑燦
3. 法之羽KAMINOWA有機洗髮露・有機護髮素台灣官方網站