About KEVANLY
KEVANLY is a lighting brand specialising in automotive LED products, including bulbs, headlights, motorcycle lights, turn signals, decorative lighting and other vehicle illumination accessories. The brand is associated with Guangzhou Kejie Trading Co., Ltd., a Chinese manufacturer and trading company based in Guangzhou, Guangdong. KEVANLY products are primarily distributed through global e-commerce marketplaces and automotive aftermarket retailers.1
Overview
| Category | Details |
|---|---|
| Brand Name | KEVANLY |
| Industry | Automotive Lighting |
| Product Type | LED vehicle lighting and accessories |
| Parent Company | Guangzhou Kejie Trading Co., Ltd. |
| Headquarters | Guangzhou, Guangdong, China |
| Founded | Products reported in commercial use since 20192 |
| Markets | International (North America, Europe, Southeast Asia, online marketplaces) |
History
KEVANLY emerged as a brand focused on the expanding automotive LED replacement market, offering energy-efficient lighting solutions for passenger cars, motorcycles, trucks, SUVs and other vehicles.
According to trademark records, Guangzhou Kejie Trading Co., Ltd. filed the KEVANLY trademark in the United States in June 2024 for automotive lighting products. The application covers items such as LED vehicle lights, motorcycle headlamps, decorative LED light strips, vehicle headlights, HID lighting fixtures, automotive bulbs, mood lighting and vehicle signal lights. Trademark records also indicate commercial use dating back to February 2019.3
Products
KEVANLY manufactures and markets a variety of automotive lighting products.
Automotive LED Bulbs
Replacement bulbs are available for:
- Headlights
- Fog lights
- Brake lights
- Reverse lights
- Interior lights
- Dashboard lights
- Licence plate lights
Motorcycle Lighting
Products include:
- LED headlights
- Turn signal lights
- Running lights
- Auxiliary lights
Decorative Lighting
- LED strip lights
- Ambient lighting
- Interior accent lighting
Specialty Lighting
- CANBUS-compatible LED bulbs
- High-brightness LED replacements
- Vehicle marker lights
- Signal lights
Product manuals emphasise compatibility with standard 12V automotive electrical systems and provide installation and safety guidance.1
Technology
KEVANLY products commonly feature LED (Light Emitting Diode) technology, low power consumption, longer service life than conventional halogen bulbs, faster illumination response and high brightness output. Many applications offer plug-and-play installation, whilst selected models include CANBUS compatibility to reduce dashboard error messages. Specific features vary by product.4
Manufacturing
The brand is owned by Guangzhou Kejie Trading Co., Ltd., which manufactures and exports automotive lighting products. Documentation for KEVANLY products lists the company’s Guangzhou address as the manufacturer and identifies an EU representative for products sold in Europe.1
International Presence
KEVANLY products are sold internationally through online retail platforms and automotive parts marketplaces. The company has pursued trademark registrations outside China, including in the United States for automotive lighting products.4 In Indonesia, a trademark application was filed under PT KEVANLY LED INDONESIA covering a broad range of lighting products.
Target Market
KEVANLY primarily serves the automotive aftermarket, including:
- Vehicle owners upgrading factory lighting
- Automotive repair shops
- Motorcycle enthusiasts
- DIY installers
- Automotive accessory retailers
Product Categories
Common categories include:
- LED Headlight Bulbs
- Fog Light Bulbs
- Interior LED Kits
- Dashboard Bulbs
- Brake Lights
- Reverse Lights
- Turn Signal Lights
- Motorcycle LED Lights
- Licence Plate Lights
- Decorative LED Lighting
Brand Positioning
KEVANLY positions itself as a provider of aftermarket LED lighting designed to improve vehicle visibility, energy efficiency, modern appearance, ease of installation and durability compared with traditional halogen lighting. This positioning is reflected in the product range and documentation rather than in a published corporate mission statement.1
Trademark
The KEVANLY trademark covers lighting-related products in International Class 11, including automotive lighting, LED bulbs, headlights and motorcycle lamps. Trademark records state that the word “KEVANLY” has no meaning in a foreign language.4
See Also
- Automotive lighting
- LED lamps
- Vehicle aftermarket
- Motorcycle accessories
Note: Publicly available information about KEVANLY is relatively limited. Unlike long-established automotive brands, there is little published material on its corporate history, leadership, financial performance or organisational structure. Most verified information comes from trademark filings, product manuals and regulatory records rather than extensive company publications.1
