Kopipets is a Singapore-based pet-care and pet-supplies brand operated by Surplus Media Pte. Ltd. The brand focuses primarily on practical, affordable products for cats and dogs, with a particular emphasis on cat litter, pet hygiene, feeding equipment, grooming products, and everyday pet accessories. According to the company, Kopipets began its Singapore operations in April 2025, following the incorporation of Surplus Media in November 2024. 1

The company describes Surplus Media as the Singapore-registered importer of record for Kopipets products and states that its inventory is held locally in Singapore.

Kopipets is a relatively young brand. Its corporate operator, Surplus Media Pte. Ltd., was incorporated in Singapore in November 2024. Kopipets subsequently began trading in Singapore in April 2025.

Rather than positioning itself around a single flagship product, the company has developed Kopipets as a broad everyday pet-supplies brand. Its catalogue has expanded into multiple product categories covering routine pet ownership—from litter and toilet training to feeding, grooming, travel, and home equipment.

The company states that approximately four-fifths of its products are made to its own specifications under the Kopipets name, while manufacturing itself is outsourced to contract manufacturers.

One of the distinctive aspects of Kopipets’ positioning is its emphasis on local Singapore inventory and fulfilment. The company says it operates a roughly 3,000 m² warehouse at Tuas Biomedical Park and holds its stock in Singapore rather than fulfilling orders directly from an overseas warehouse. It also states that it operates its own delivery fleet.

Kopipets currently sells through several channels:

• Its own online store.
• GrabMart.
• Social-media channels including Facebook and TikTok.

The company’s stated logistics proposition is fast domestic delivery. Its website indicates that orders placed before 2 p.m. on a working day are generally delivered the next day, with Saturday delivery available but no Sunday delivery.

Kopipets has developed into a relatively broad pet-products catalogue.

Cat products

Cats appear to be one of the brand’s strongest areas. Its cat collection includes:

• Tofu cat litter
• Cat litter boxes
• Automatic/self-cleaning litter boxes
• Litter scoops
• Cat food
• Cat treats
• Fish oil
• Cat scratchers
• Cat beds
• Water fountains
• Feeding equipment
• Grooming products
• Travel accessories

Its website highlights tofu cat litter as one of its two principal products. The company publishes a laboratory report for the litter covering 17 test items and states a measured powder content of 0.66% against T/CIQA 11-2020.

Dog products

For dogs, Kopipets offers products such as:

• Training pee pads
• Activated-charcoal pee pads
• Dog food and treats
• Grooming products
• Pet wipes
• Leashes
• Water bottles
• Travel equipment
• Beds and other accessories

The company groups these products into dedicated dog, care, feeding, and outdoor collections.

Grooming and hygiene

The Care category is particularly extensive. Products include:

• Pet shampoos and shower gels
• Bath brushes
• Grooming gloves
• Blow-dry brushes
• Ear cleaners
• Eye wipes
• Finger wipes
• Paw-care products
• Pet towels
• First-aid kits
• Other cleaning products

The current Care collection lists around 40 products.

Feeding

Kopipets also sells everyday feeding equipment, including:

• Stainless-steel bowls
• Automatic feeders
• Water fountains
• Food-storage containers
• Portable water bottles
• Pet food
• Treats
• Fish oil

Its collections page categorizes these under Feed. 3

Equipment and lifestyle products

The catalogue goes beyond consumables into larger pet equipment, including:

• Automatic cat litter boxes
• Pet dryer boxes
• Pet strollers
• Carriers
• Cooling products
• Scratchers
• Pet beds
• Air-purification products
• Travel accessories

This gives Kopipets a positioning closer to a full-service pet-supplies retailer than a single-product specialist.

Although Kopipets sells a large variety of products, two categories are particularly prominent on its current website:

Tofu cat litter

Tofu cat litter is presented as one of the brand’s main products. Kopipets emphasizes its measured powder content, laboratory testing, and published test results rather than relying exclusively on qualitative marketing claims. The company says its 2.1 kg tofu cat-litter listing has passed 60,000 units sold, making it one of its most successful individual listings.

Pet training pee pads

Pee pads are another major part of the catalogue. Kopipets offers several sizes, including products ranging from approximately 33 × 45 cm to 90 × 60 cm, with both standard and activated-charcoal versions.

Kopipets attempts to differentiate itself through measurable product claims. For example, rather than simply describing its tofu litter as “low dust,” the company publishes a measured powder-content figure and a laboratory report. It says the report covers 17 separate test items, including formaldehyde, heavy metals, and dust-related measurements.

The company also states that its contract manufacturers are selected partly on the basis of third-party food-safety and quality-management certifications, with certificates retained on file.

An important clarification is that Kopipets does not own its own manufacturing factory. Its products are manufactured by contract manufacturers according to Kopipets’ specifications and then imported into Singapore by Surplus Media.

Kopipets advertises a 12-month product guarantee for reasonable product-quality claims. Depending on the problem, the company says it may repair the product, replace it, or provide a replacement component.

This is particularly relevant for the brand’s electrical and mechanical products, such as:

• Automatic litter boxes
• Water fountains
• Pet dryer boxes
• Other electronic pet equipment

The company says it maintains technicians in Singapore to handle repairs.

Kopipets can broadly be characterized as a value-oriented, digitally native Singapore pet brand. Its positioning combines several elements:

• Affordable pricing — products are generally positioned below premium specialist pet brands.
• Broad assortment — the brand covers many aspects of everyday pet ownership.
• Singapore-local fulfilment — local inventory is a major selling point.
• E-commerce orientation — its own Shopify store and GrabMart form important distribution channels.
• Practicality — many products address routine problems such as litter management, toilet training, grooming, and feeding.
• Data-oriented claims — the company increasingly publishes measurements and laboratory reports for selected products.

In other words, Kopipets is not positioned primarily as a luxury or veterinary brand. It sits closer to the mass-market/value end of the pet-care market, with an emphasis on convenience and practical household products.

According to figures published by Kopipets itself, as of 31 July 2026 the company had approximately:

• 200 active products
• Around 80% own-brand products

These figures are company-reported rather than independently audited, so they are best understood as the brand’s own description of its scale.

Its featured-products page separately reports 2,146 verified-buyer reviews across 18 products, averaging 4.9/5 as of 18 August 2026.

Kopipets is not a standalone incorporated company. It is a brand operated by Surplus Media Pte. Ltd.

Surplus Media presents itself as a broader creative and digital-marketing business, with services including:

• AI creative design
• AI video production
• Brand marketing
• E-commerce solutions

Kopipets is therefore also used by Surplus Media as an operating example of its brand-building and e-commerce capabilities.

Kopipets has two stated Singapore locations/functions:

Central office
Apex @ Henderson
201 Henderson Road, #08-02
Singapore 159545

Warehouse
JTC Space @ Tuas Biomedical Park
128 Tuas South Avenue 3
Singapore 637370

The company identifies Surplus Media Pte. Ltd. as the legal operator and gives its UEN as 202448810R.

The brand’s stated philosophy can be summarized as making everyday pet ownership easier and more affordable. The phrase “Easier for pet lover” appears as Kopipets’ tagline, while the company’s product strategy is centered around practical products that pet owners repeatedly need: litter, pee pads, food, grooming supplies, feeding equipment, and household pet accessories.

An interesting aspect of its communication is the company’s emphasis on publishing product measurements and testing information. This suggests an attempt to build trust through specific, verifiable product data, rather than relying solely on conventional advertising language.

Kopipets’ main direct-sales channel is its own website. 2 It also operates on GrabMart.

1. About Kopipets | Surplus Media Pte. Ltd., Singapore (UEN 202448810R
2. Official Kopipets website
3. Collections – Kopipets