Lenskart is an Indian technology-driven eyewear company that designs, manufactures, markets, and retails prescription eyeglasses, sunglasses, contact lenses, and eyewear accessories. The company operates through an omnichannel model, combining e-commerce, mobile applications, physical optical stores, eye-care services, and technology-enabled retail experiences.

Headquartered in Gurugram, Haryana, Lenskart has expanded into international markets across Southeast Asia, the Middle East, and Japan. 1 As of 2026, Lenskart Solutions Limited is a publicly listed company in India, trading under the symbol LENSKART on the NSE and with BSE scrip code 544600. 2

The company describes its business as a technology-driven eyewear venture aimed at improving access to affordable, quality eyewear. Its portfolio includes multiple owned brands and sub-brands, with 24 brands and sub-brands recorded as of March 31, 2025. Notable entities within the group include Lenskart, Aqualens, Owndays, and Neso Brands. 3

Foundation

Lenskart’s corporate history traces back to 2008, when it was incorporated as Valyoo Technologies Private Limited by Peyush Bansal, Neha Bansal, Amit Chaudhary, and Sumeet Kapahi. The company commenced its Indian operations as an online eyewear business in 2010.

Peyush Bansal, who previously worked at Microsoft, became the company’s most prominent public face and subsequently served as its CEO and co-founder. The initial concept addressed the fragmented nature of the eyewear market in India, where customers relied heavily on traditional optical retailers. Lenskart sought to leverage technology, centralized manufacturing, and online distribution to offer greater variety and potentially lower prices.

Move into Physical Retail

While initially developing as an online business, Lenskart transitioned into physical retail with the opening of its first store in New Delhi in 2013. This strategic shift established an online + offline model, allowing customers to discover products online, visit stores for eye examinations or fittings, try frames physically, or use digital tools for selection.

Lenskart operates as more than just an online eyewear store; it functions as an integrated platform spanning designing, manufacturing, branding, and retailing. The business model is characterized by vertical integration, which allows the company to control various stages from frame design to putting prescription lenses into a customer’s hands.

Key components of the business include:

• Product design
• Manufacturing and lens processing
• Brand development
• Wholesale/sourcing
• Online retail
• Physical retail
• Eye-care services
• After-sales services
• Technology and data
• International operations

The company aims to reduce dependence on layers of intermediaries by building centralized manufacturing and supply-chain capabilities, moving closer to a manufacturer-to-consumer model.

Lenskart’s product portfolio covers several major categories, offering products across economy, affordable-premium, and premium segments.

Eyeglasses

As the core category, this includes:

• Prescription spectacles
• Reading glasses
• Computer/screen glasses
• Fashion frames
• Premium frames
• Kids’ eyewear
• Powered sunglasses
• Smart glasses

Sunglasses

The company sells both its own and third-party/premium eyewear brands, covering fashion, lifestyle, and prescription sunglasses.

Contact Lenses

Lenskart offers contact lenses and related solutions, including products under brands such as Aqualens.

Accessories

Accessories available include:

• Lens-cleaning products
• Cleaning cloths and kits
• Eyewear cases
• Contact-lens cases
• Cords and chains
• Repair accessories
• Eyewear stands

Lenskart has developed a portfolio approach rather than operating solely under the Lenskart name. Examples associated with the broader group include Lenskart, Aqualens, Owndays, and Neso Brands.

Owndays Acquisition

One of Lenskart’s most significant international moves was the acquisition of Owndays, a Japanese eyewear retailer. This acquisition substantially changed Lenskart’s international footprint, as Owndays already had operations across multiple Asian markets. The resulting group has subsidiaries and operations associated with markets including Japan, Singapore, Taiwan, Thailand, Hong Kong, Australia, and other parts of Asia. Consequently, modern Lenskart is better understood as an international eyewear group rather than simply an Indian e-commerce company.

Technology is central to Lenskart’s positioning. The company integrates store inventory with online inventory, allowing customers to interact through websites, mobile apps, physical stores, at-home services, and digital eye-care tools. This approach supports a purchasing journey that can be completed online, in-store, or at home while maintaining an integrated experience.

Key Technological Features

• 3D Try-On: Customers can virtually see how certain frames look on their face before purchasing.
• Digital Eye-Care: Tools include remote optometry, self-eye testing/screening, and digital store systems.
• Store Technology: Stores utilize integrated inventory, queue-management systems, and digital browsing tools.
• Supply-Chain Technology: Investments in centralized manufacturing, supply-chain systems, and analytics.

Historically, Lenskart emphasized automated and robotic lens processing to improve precision and consistency in prescription-lens production. By controlling more of the process rather than functioning merely as a marketplace, the company maintains greater oversight over product design, lens processing, quality control, inventory, pricing, delivery, and customer experience.

Physical stores are an essential part of the Lenskart model. The company has expanded from its first Delhi store into a large network across India and international markets. Its Singapore-facing website currently describes 900+ stores globally in Singapore, India, and Dubai, although the group’s overall store footprint is larger when considering its international operations and the Owndays network.

Stores serve purposes beyond selling glasses, providing:

• Eye tests
• Frame fitting
• Product demonstrations
• Prescription services
• Repairs
• Omnichannel order fulfillment

Customer Services

Lenskart differentiates itself through services surrounding the product, including eye examinations, home eye-check services in certain markets, at-home frame trials, product returns, repairs, warranties, membership programs, and digital try-on. These value-added services are highlighted in the company’s IPO documentation.

Lenskart Gold is the company’s customer membership/loyalty program, launched in 2018. It has evolved into versions including Lenskart Gold Max and Lenskart Gold Max Pro. According to IPO documentation, Lenskart had approximately 6.77 million Gold members in India as of March 31, 2025. The program addresses the recurring nature of eyewear purchases, helping increase customer retention and purchase frequency for items such as new prescription glasses, sunglasses, replacement frames, contact lenses, and family eyewear.

India remains Lenskart’s largest market, but the company has increasingly internationalized. Its corporate website lists presence across markets including:

• India
• Japan
• Singapore
• Malaysia
• Indonesia
• Thailand
• Vietnam
• Philippines
• Hong Kong
• Taiwan
• Cambodia
• Saudi Arabia
• UAE

This international strategy has been particularly strengthened by the Owndays business.

• Peyush Bansal: Chairman, Managing Director, CEO, Co-founder, and Promoter. He is widely known in India for appearing as an investor/judge on the television business reality show Shark Tank India.
• Neha Bansal: Co-founder, promoter, executive director, and Global Head of Merchandising.
• Amit Chaudhary: Co-founder, executive director, and Global Head of Expansion.
• Sumeet Kapahi: Co-founder and Global Head of Sourcing.

Before becoming publicly listed, Lenskart raised substantial capital from major institutional investors, with SoftBank becoming one of its most notable backers. This funding supported store expansion, technology development, manufacturing, brand building, international expansion, and acquisitions.

Lenskart completed its initial public offering in November 2025. The company offered shares at ₹402 per share. Reuters reported that the offering raised roughly $828 million and that the company had a valuation of approximately $7.7 billion around its market debut.

1. About
2. Official Lenskart website
3. Company Profile.docx