S Singapore Brand Wiki

About LiberNovo

Overview

Category Information
Brand LiberNovo
Industry Ergonomic furniture / office furniture / consumer technology
Main product Dynamic ergonomic chairs
Flagship family LiberNovo Omni
Larger-body family LiberNovo Maxis
Target users Office workers, creators, designers, gamers, professionals and other people who spend long periods sitting
Core idea Dynamic, movement-responsive ergonomic support
Founded by Yanle (also referred to as Alex on some regional sites)
R&D claims 300+ team members, 60+ patents filed, 900+ days of R&D
Major crowdfunding milestone More than US$10 million on Kickstarter in June 2025
Design recognition iF Design Award and Red Dot Award for Omni in 2026
Official website 1

The company’s regional websites provide slightly different details regarding the founder. While the current global and UK pages identify him as Yanle, the Singapore and Australia pages refer to the founder as “Alex.” 2

History and Origins

LiberNovo’s development stems from the observation that conventional chairs are largely static, while human bodies are constantly moving. According to the company, its founder experienced chronic back discomfort after spending long periods working at a desk. With a background in technology, including experience at Narwal, he assembled a team with expertise in robotics and ergonomics to develop a chair capable of responding to natural body movement.

This effort resulted in the LiberNovo Omni. Rather than treating an ergonomic chair as a collection of manually adjustable components, LiberNovo’s approach focuses on making the chair itself more responsive. The company describes this philosophy as a chair that “moves with you,” with support intended to change as the user’s posture changes.

The brand name combines the ideas of “Liber” (liberty/freedom) and “Novo” (innovation/newness), reflecting the goal of using technology to enhance freedom and comfort while sitting. 3

Philosophy

LiberNovo positions itself differently from traditional office-chair manufacturers through the concept of dynamic ergonomics. Traditional ergonomic chairs typically allow users to adjust seat height, depth, lumbar support, armrests, recline tension, and headrest position. LiberNovo attempts to go further by making support mechanisms actively responsive to movement.

The company’s mission is to create ergonomic “companions” that support health, posture, and comfort while enabling creativity and productivity. Its broader vision suggests that time spent sitting should contribute to well-being rather than being endured. This positioning makes LiberNovo relevant to professionals whose work involves many hours at a desk, such as programmers, designers, video editors, gamers, content creators, and office workers.

Major Product: LiberNovo Omni

The Omni is the product that established LiberNovo’s identity. It is described as a dynamic ergonomic chair, featuring technologies such as a flexible backrest system, dynamic support, and powered functions.

Bionic FlexFit Backrest

A central feature is the Bionic FlexFit Backrest, designed to accommodate the shape and movement of the user’s back rather than forcing the spine into a single predefined position. The system utilizes multiple connection points to allow the backrest to conform to user movements; the Singapore site specifically describes a 14-point dual-connection structure.

Dynamic Support

The Omni concept includes dynamic support, where the system continuously responds to movement to maintain support during activities such as working, reclining, and changing posture.

ErgoPulse Motor System

LiberNovo markets an ErgoPulse Motor System which powers certain adaptive functions, allowing the chair to respond to movement and provide responsive support.

OmniStretch

One distinctive feature is OmniStretch, a powered stretching/recovery function designed for users to relax and reset during long periods of desk work.

Recline and Features

Current Omni products offer multiple recline positions, ranging from approximately 105° through 160°, depending on the model or configuration. Depending on the specific setup, Omni chairs may include:

  • Adjustable head support
  • 4D armrests
  • Motorized lumbar support
  • Dynamic back support
  • Powered stretching
  • Seat ventilation
  • Different seat depths
  • Breathable fabrics
  • Aluminum or nylon bases

Product Lineup

LiberNovo has expanded beyond the original Omni configuration.

Omni Gen

Omni Gen is one of the core current models, retaining the fundamental dynamic-support concept as a newer generation of the platform. The official site lists the Omni Gen starting at approximately US$1,019, though prices and promotions may vary.

Omni Pro

The Omni Pro is positioned as a premium version. Distinguishing features include electric lumbar support, OmniStretch, active airflow/seat ventilation, Gabriel Atlantic Danish fabric, reinforced aluminum-alloy construction, and multiple recline positions. It is listed from approximately US$1,109 on the U.S. site.

Omni SE

The Omni SE provides the Omni concept at a lower price point. Compared to more expensive versions, it uses more conventional manual adjustments in certain areas while retaining the core ergonomic architecture. The company currently lists it from approximately US$788. 4

Maxis

LiberNovo introduced the Maxis line, redesigned around larger body types. It features a deeper 52 cm seat and supports users up to approximately 399 lb (181 kg), depending on configuration. Current variants include:

  • Maxis Manual
  • Maxis Electric
  • Maxis Airflow

The latter two add powered lumbar support, and the Airflow version includes active seat ventilation.

Accessories and Ecosystem

LiberNovo is developing an ecosystem around its chairs, offering products such as the StepSync Footrest, StepSync Mat, rechargeable batteries, cooling seat pads, replacement chair wheels, mouse pads, travel rest kits, and replacement components. The availability of replacement parts, including armrest components, casters, backrest components, chair bases, and gas lifts, suggests an attempt to support chairs as long-lived products.

Crowdfunding and Market Entry

An important early milestone was the crowdfunding campaign. According to the company, the Omni raised more than US$10 million on Kickstarter in June 2025. Subsequently, it reported raising more than ¥460 million through Makuake in Japan in October 2025. These campaigns helped transition LiberNovo from a new-chair concept to an international consumer brand, followed by an expansion of direct-to-consumer and regional retail presence.

Design Awards and Certifications

LiberNovo has pursued external design recognition. According to the company’s timeline:

  • March 2026: LiberNovo Omni received an iF Design Award
  • April 2026: Omni received a Red Dot Design Award
  • April 2026: Omni received GREENGUARD Gold certification

These milestones highlight the brand’s focus on industrial design, combining robotics-inspired mechanisms with a premium consumer-electronics aesthetic.

Target Market

LiberNovo targets individuals who spend substantial amounts of time sitting. Marketing highlights groups such as content creators, gamers and streamers, designers, motion/3D artists, musicians and producers, office professionals, engineers, and remote workers. The company’s website provides example user profiles covering different heights, weights, and professions, emphasizing fit as a central part of its design philosophy.

Brand Positioning

LiberNovo occupies a hybrid position between traditional office furniture, ergonomic furniture, smart furniture, and consumer technology. Its branding combines three narratives:

  1. Ergonomic health: Emphasis on posture, spinal support, reduced pressure, and comfort.
  2. Robotics and technology: Use of motors, sensors, and adaptive movement systems.
  3. Premium lifestyle design: Use of premium materials, modern industrial design, and awards to position chairs as lifestyle products.

LiberNovo in Singapore

LiberNovo has established a presence in Singapore. The local operation lists an address at 315 Outram Road, #09-07 Tan Boon Liat Building, Singapore 169074. It identifies authorized retail locations and online availability through platforms including Lazada.

Singapore serves as an important market for ergonomic office products due to its large professional population and high adoption of premium home-office equipment.

Company Scale

LiberNovo claims the following metrics from its About Us page:

  • 300+ team members
  • 60+ patents filed
  • 900+ days of R&D

These figures are company-reported and reinforce the presentation of LiberNovo as a technology company developing furniture.

Business Model

LiberNovo primarily operates through a direct-to-consumer model, selling chairs and accessories via online stores. The product range has also expanded into regional retail and dealer networks, with the Singapore operation listing physical partner stores and online marketplaces. The company maintains a replacement-parts catalog, supporting a longer-term ownership proposition.

Brand Strengths

Based on product strategy and publicly available information, main strengths include:

  • Distinctive product concept: Dynamic ergonomics offers differentiation from conventional adjustable-chair designs.
  • Strong engineering story: Emphasis on robotics, mechanisms, and patents.
  • Premium industrial design: Reinforced by design awards.
  • Wide adjustment philosophy: Configurations target different body types.
  • Growing product ecosystem: Interconnected chairs, accessories, and replacement parts.
  • Strong launch traction: Demonstrated by reported Kickstarter and Makuake campaigns.

Considerations

As a relatively young brand compared to decades-old ergonomic-chair manufacturers, long-term durability, repairability, and after-sales performance have less historical evidence. Claims such as “world’s first dynamic ergonomic chair” represent marketing positioning rather than universally established industry classifications. Consumers should distinguish between ergonomic design claims and independently demonstrated medical outcomes.

Timeline

Year Milestone
Early development Founder and engineering team develop the dynamic ergonomic-chair concept
2025 LiberNovo Omni launches internationally
June 2025 Kickstarter campaign surpasses US$10 million
October 2025 Makuake campaign surpasses ¥460 million
November 2025 Company highlights stories from early owners
March 2026 Omni receives iF Design Award
April 2026 Omni receives Red Dot Design Award
April 2026 Omni receives GREENGUARD Gold certification
2026 Maxis and expanded Omni product families become part of the company’s lineup

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References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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