Liv Activ (stylized as LIV ACTIV) is a Singapore-based multi-brand retailer specializing in outdoor gear, sports equipment, and active lifestyle apparel. Operated by Outdoor Venture Pte Ltd, the brand functions as a curated marketplace for established international labels rather than manufacturing its own proprietary lines. Liv Activ positions itself between specialist sporting-goods retail and contemporary active lifestyle, serving consumers who move between urban environments and the outdoors.

The retailer’s product assortment covers activities such as running, hiking, trail sports, camping, outdoor recreation, and snow sports, alongside everyday active wear and footwear. As of 2026, Liv Activ operates four locations in Singapore: three stores and one outlet.

Liv Activ is part of Outdoor Venture, a Singaporean sports and outdoor company founded in 2005. Outdoor Venture distributes and retails sports and outdoor apparel, footwear, and accessories, having developed several retail concepts including Running Lab, Liv Activ, and RL2 by Running Lab. The company’s distribution network extends beyond its own stores, reaching more than 150 retail doors across Singapore, Malaysia, Indonesia, and Thailand through relationships with department stores, sporting-goods chains, specialist retailers, and lifestyle businesses.

Liv Activ emerged as Outdoor Venture’s dedicated multi-sport and outdoor lifestyle retail concept. The brand opened its first store in 2014 2.

Liv Activ is primarily a retailer rather than a conventional standalone sportswear brand. Its role resembles that of a specialist outdoor boutique or department store, selecting brands and products to provide specialist retail advice within a single environment. For instance, customers purchasing HOKA shoes, Patagonia clothing, or Gregory backpacks are buying merchandise from those respective brands through Liv Activ’s platform. Outdoor Venture describes the concept as specializing in outdoor and sports gear, while CapitaLand characterizes it as a “multi-sport lifestyle retailer for the contemporary athlete” 3.

The brand sits at the intersection of three key areas:

Outdoor Recreation

This segment includes traditional outdoor activities and equipment:

• Hiking and trekking
• Trail activities
• Camping
• Outdoor travel
• Snow sports
• Outdoor apparel and equipment

Performance Sports

The assortment extends into technical performance categories:

• Road running and trail running
• Training and recovery
• Performance footwear
• Compression apparel
• Sports accessories
• Hydration and sports nutrition

Active Lifestyle

The third layer focuses on lifestyle-oriented clothing and footwear designed to transition between everyday urban use and recreational activities. This reflects the brand’s emphasis on moving between “city and the outdoors.” The target customer is not exclusively a hardcore mountaineer but also includes runners, weekend hikers, travellers, fitness enthusiasts, and individuals seeking technically capable everyday clothing.

A distinguishing feature of Liv Activ is its curated portfolio of international brands. The current selection includes:

• The North Face
• Patagonia
• Helly Hansen
• HOKA
• On
• Salomon
• 2XU
• Altra
• Black Diamond
• BUFF
• Gregory
• GU Energy
• OOFOS
• Tifosi Optics
• Wigwam
• Yaktrax
• Feetures
• Drymax
• KEEN

While the exact assortment changes over time, Liv Activ’s online catalogue spans more than 1,500 products across numerous brand collections 1. This variety allows customers to compare different technologies and philosophies within specific categories, such as hiking-shoe constructions or running-footwear designs.

Merchandise is broadly divided into several key categories:

Footwear

Footwear is a central category, featuring prominent brands such as HOKA, On, Salomon, Altra, KEEN, and OOFOS. Products include:

• Road-running shoes
• Trail-running shoes
• Hiking shoes and boots
• Lifestyle sneakers
• Recovery footwear
• Technical outdoor footwear

Apparel

The apparel range includes items from Patagonia, The North Face, Helly Hansen, On, and 2XU:

• T-shirts and running tops
• Base layers and fleece
• Insulated jackets and rainwear
• Hiking trousers and shorts
• Compression clothing
• Outdoor lifestyle clothing

Bags and Equipment

The retailer carries various outdoor equipment and accessories:

• Hiking backpacks and daypacks
• Travel bags and duffels
• Hydration-related equipment
• General outdoor accessories

Running Accessories

Specific accessories for runners include:

• Performance socks
• Arm sleeves
• Running belts (e.g., SPIbelt)
• Hydration accessories
• Sports nutrition (e.g., GU Energy)
• Sunglasses
• Recovery products (e.g., OS1st foot-support)

Liv Activ emphasizes experiential retail, aiming to integrate product testing into the shopping experience. A notable example is the Raffles City store, which opened in September 2023. At approximately 3,000 square feet, it became the brand’s largest location in Singapore at the time. The store features a signature trail ramp with varying terrain surfaces and inclines, allowing customers to test hiking shoes under conditions representative of actual outdoor use 23. This approach distinguishes the brand from fashion-focused retailers, prioritizing functional understanding of gear.

As of 2026, Liv Activ operates four locations in Singapore, described by Outdoor Venture as three stores and one outlet 1.

Raffles City

Address: 252 North Bridge Road, #02-05, Singapore 179103
This is the flagship and largest store, located in the central business and shopping district.

Marina Square

Address: 6 Raffles Boulevard, #02-171/175, Singapore 039594
Located in the Marina Centre area.

Velocity @ Novena Square

Address: 238 Thomson Road, #02-60, Singapore 307683
This location places the brand near Singapore’s sports and fitness-oriented Novena area.

Changi City Point

Address: 5 Changi Business Park Central 1, #B1-09, Singapore 486038
This serves as the brand’s eastern Singapore location/outlet.

Liv Activ does not operate in isolation but is part of the broader Outdoor Venture ecosystem. Outdoor Venture’s retail portfolio includes:

• Liv Activ: Multi-brand outdoor and active lifestyle
• Running Lab: Specialist running
• RL2 by Running Lab: Running/lifestyle concept

Outdoor Venture also distributes various international sports and outdoor brands through its regional network. The company cites core values of being Passionate, Positive, and Service-oriented, emphasizing product knowledge and customer experience. This structure provides Liv Activ with access to extensive sports retail and distribution expertise.

The core customer base is the modern active consumer. This demographic includes regular runners, trail runners, hikers, outdoor enthusiasts, campers, travellers, fitness enthusiasts, athletes, and individuals interested in technical apparel or premium outdoor footwear. The brand deliberately avoids limiting itself to a single sport, catering to a community that engages in diverse activities ranging from snow sports to everyday urban movement.

In the Singapore market, Liv Activ occupies a niche distinct from both single-brand stores and general sporting-goods chains. It is not comparable to dedicated shops like a standalone Patagonia or HOKA store because it carries multiple competing brands. Conversely, it is more specialized than large generalist retailers due to its heavy weighting toward premium outdoor, running, and technical products.

The primary competitive advantage lies in curation, allowing customers to compare multiple premium brands in one location.

The philosophy behind Liv Activ is summarized as providing “performance equipment for an active life that moves between the city and the outdoors.” The brand emphasizes products that combine technical performance, durability, and lifestyle versatility. This identity is less about extreme adventure alone and more about making an active lifestyle accessible across different environments.

Liv Activ operates both physical stores and an e-commerce platform. The website offers tracked local delivery and a 14-day online return policy subject to conditions. For orders placed from 1 January 2026, eligible online returns are generally refunded as online store credit with six-month validity, rather than cash refunds 1. The company emphasizes product authenticity, describing its merchandise as gear from trusted brands.

Several characteristics distinguish Liv Activ from ordinary sportswear shops:

1. Multi-brand Portfolio: Ability to bring competing premium brands together.
2. Diverse Assortment: Covers outdoor, sports, and lifestyle categories, allowing shoppers to purchase trail shoes, hiking jackets, running socks, backpacks, and recovery footwear in one visit.
3. Premium Positioning: Heavy reliance on internationally recognized technical brands such as Patagonia, The North Face, HOKA, On, Salomon, and Helly Hansen.
4. Experiential Stores: Features like the Raffles City trail ramp facilitate product testing.
5. Community Focus: Caters to Singaporeans who engage in overseas outdoor activities, including trekking and snow sports, despite the lack of alpine terrain locally.

• 2005: Outdoor Venture founded in Singapore as a sports and outdoor distributor/retailer.
• 2014: Liv Activ opens its first store in Singapore 2.
• 2019: Liv Activ established as a key retail concept alongside Running Lab.
• 2023: Expansion to Raffles City Shopping Centre; opening of the largest store (~3,000 sq ft) with a trail-testing ramp 2.
• 2026: Network consists of four Singapore locations (Raffles City, Marina Square, Velocity @ Novena Square, and Changi City Point).

Liv Activ represents Outdoor Venture’s broader answer to outdoor adventure, multi-sport engagement, and active lifestyle, complementing the specialist focus of Running Lab. Its growth from a single store in 2014 to a four-location network demonstrates its development into a distinct retail concept centered on curating a premium ecosystem of outdoor and performance brands for the Singapore market.

Note: There is a separate business named LIVACTIV based in El Paso, Texas (livactivfit.com), which is a fitness/gym business offering personal training and classes. That entity is not related to the Singapore outdoor retailer 4.

1. Winter Gear, Trail Running Shoes & Hiking Gear Singapore | LIV ACTIV – Liv Activ
2. LIV ACTIV Marks Commitment to Elevate Outdoor Adventure Enthusiasts with Opening of Biggest Store
3. LIV ACTIV | Sports Apparel
4. About us | Liv Activ