Livinbasic is a Singapore-based home-living and household-goods brand that focuses on practical, affordable products designed to simplify everyday life. The brand’s positioning, captured in its own website slogan “Less is more; simple living is the key to happiness,” reflects a minimalist, utility-oriented approach.1

The business operates through the entity LIVINBASIC LLP, which was registered in Singapore on 10 December 2018. Public records describe the company’s activities as the sale of household products, home-living items, and smart gadgets.2

Livinbasic was established around 2018, coinciding with the registration of its corresponding Singapore LLP on 10 December 2018. The company’s registered office is located at Northstar @ AMK, 7030 Ang Mo Kio Avenue 5, #08-72, Singapore 569880.3

While other Singapore businesses have used similar names such as Basic Living, the 2018 LLP registration serves as the definitive reference for identifying the current Livinbasic business entity.

Livinbasic distinguishes itself not as a luxury or specialist design brand, but as a provider of functional everyday products intended to solve small household problems while remaining accessible in price. Its core philosophy is summarized by the statement:

“Less is more; simple living is the key to happiness.”

Key pillars of the brand concept include:

• Simplicity: Uncomplicated products for daily use.
• Functionality: A focus on practical utility over purely decorative elements.
• Affordability: Products positioned for mass-market consumers.
• Convenience: Emphasis on items that automate or simplify household chores.
• Modern Home Living: A mix of conventional household goods and small smart-home appliances.

Livinbasic maintains a broad assortment rather than concentrating on a single category. The product range spans several key areas:

Smart Household Products

A prominent category includes smart or sensor-operated household equipment. Current offerings feature:

• 15L rechargeable smart sensor bins
• 30L rechargeable smart sensor bins
• Motion/sensor-operated waste bins
• Other household convenience items

The smart-bin category is particularly visible across the brand’s online presence, with multiple sizes and configurations available under the LIVINBASIC name.

Laundry and Clothing Care

The brand sells products designed to streamline laundry routines. Notable items include the Rapid Portable Dryer, alongside portable electric clothes dryers that come with foldable storage or drying racks.

Storage and Organization

Livinbasic offers basic home-organization solutions, including:

• Wardrobe hangers (e.g., the 4 Tier Wardrobe Hanger)
• Laundry baskets
• Various storage-related products and household organizers

Cleaning and Maintenance

The assortment extends to cleaning aids and maintenance products, such as coating/treatment solutions and other household accessories found in their online catalog.

Livinbasic utilizes a multi-channel e-commerce model. Its official website functions as a direct online storefront, while the brand also maintains a significant presence on major local marketplaces. This strategy positions Livinbasic as an e-commerce-oriented household-goods brand rather than a traditional brick-and-mortar furniture retailer. The brand assembles a wide range of practical products under a unified identity, focusing heavily on local e-commerce fulfillment for Singapore consumers.

Customer support is handled via email at hello@livinbasic.com.4

Warranty Policy

Livinbasic provides a 30-calendar-day limited warranty from delivery for qualifying issues, such as manufacturing defects, missing parts, or products failing to perform as described. Claims require supporting photos or videos and proof of purchase. The warranty excludes ordinary wear and tear, accidental damage, misuse, unauthorized modifications, and damage resulting from assembly contrary to instructions.

Livinbasic occupies a unique space between three types of retail categories:

1. Traditional household retailers selling everyday necessities.
2. Smart-home gadget sellers offering convenience-oriented electronics.
3. Lifestyle/home-organization brands providing products for cleaner, simpler homes.

By combining these elements, Livinbasic applies a modern, minimalist presentation to mundane household tasks. For example, it addresses waste disposal with sensor bins, indoor drying with portable electric dryers, and clutter with compact organizers. This problem-solving approach aligns with its stated philosophy of simple living.

The most distinctive aspect of Livinbasic is the combination of minimalist lifestyle branding with highly utilitarian products. It does not primarily sell a specific aesthetic like Scandinavian furniture or Japanese homeware. Instead, it enhances ordinary objects—such as bins, dryers, and storage units—with convenience features like sensors, rechargeable mechanisms, folding designs, and compact forms. Despite the name “basic,” the brand frequently incorporates low-tech automation to improve daily functionality.

1. Livinbasic
2. LIVINBASIC LLP (T18LL2003J) – SALE OF KIDS SMART GADGETS, HOUSEHOLD PRODUCTS AND HOME LIVING SMART GADGETS – Singapore…
3. LIVINBASIC LLP (T18LL2003J) – Singapore Partnership
4. Contact Us – Livinbasic