The Loveabowl website identifies Yappy Pets as the parent company, a relationship corroborated by trademark records listing Yappy Pets Pte. Ltd. as the owner and applicant of the Loveabowl mark.2

Loveabowl operates under Yappy Pets Pte. Ltd., which describes its business activities as encompassing pet food, nutrition, distribution, and related products. The company’s headquarters are located at 3 Loyang Way 1, #04-01, Singapore 508705.3

Ownership of the brand’s intellectual property is documented in international trademark registries. For instance, publications from the Intellectual Property Office of the Philippines list YAPPY PETS PTE LTD [SG] as the applicant for LOVEABOWL in Class 31, covering animal and pet food products.4 Additionally, the Loveabowl website states that all site-related intellectual property, including trademarks, logos, packaging, and designs, is owned by Yappy Pets.5

The name Loveabowl combines the concepts of “love” and a “bowl of food”, reflecting an emotional positioning where feeding is framed as an expression of care rather than mere sustenance. The brand’s philosophy rests on three primary pillars.

Natural ingredients

Loveabowl excludes grains and genetically modified ingredients from its core food philosophy. Instead of conventional kibble fillers, the brand emphasises recognisable animal proteins and plant-based functional ingredients.6

Protein variety

A key differentiator for Loveabowl is its use of novel proteins, particularly seafood. The Canadian-manufactured dry food range incorporates ingredients such as Alaska snow crab, Atlantic lobster, herring, and salmon alongside traditional proteins like chicken.7 This variety provides options for pets with specific dietary preferences or sensitivities, with retailers noting that snow crab and lobster are uncommon in standard pet diets.8

Functional nutrition

The brand incorporates a proprietary blend of six ingredients marketed as “superfoods”:

• Blueberries
• Cranberries
• Pumpkin
• Spinach
• Ginger
• Kelp

These components are included to provide functional nutritional benefits beyond basic caloric requirements.9

Loveabowl utilises distinct sourcing strategies for different product lines.

The established dry food range for dogs and cats is manufactured in Canada using locally sourced ingredients. The company states that up to 90% of the ingredients in its dog food are sourced within Canada.10 Marketing materials highlight the seafood resources of Atlantic Canada, specifically Alaska snow crab and Atlantic lobster, as central to the brand’s identity.11

Conversely, the Freeze-a-Bowl line uses ingredients sourced from New Zealand, including New Zealand green-lipped mussel and kelp.12 Consequently, the brand represents a combination of Singaporean ownership, Canadian-origin core foods, and New Zealand-sourced freeze-dried products.

Loveabowl offers multiple product formats catering to different feeding preferences.

Dry food

Dry food remains a principal category. Current listings for dogs include Salmon & Snow Crab, Chicken & Atlantic Lobster, and Herring & Salmon.13 The cat range comprises Chicken, Chicken & Snow Crab, Salmon, and Herring, Salmon & Atlantic Lobster.14

All dry recipes are marketed as grain-free. The brand describes these products as complete and balanced nutrition formulated without added grains, GMOs, growth hormones, or artificial preservatives.15

Wet cat food

The wet food range for cats expands the brand’s feeding proposition beyond kibble. Products are categorised into variants such as Chicken Snowflakes and Tuna Ribbons.16

Freeze-a-Bowl

Introduced in December 2023, Freeze-a-Bowl is a freeze-dried raw-style nutrition line positioned as a nutrient-dense, complete, and balanced food.17 Initial flavours include Mackerel, Beef & Hoki; Lamb & Mackerel; and Chicken & Mackerel. The recipes contain 90% meat and organs, are grain-free, and contain no bones.18

The brand recommends three serving methods: serving dry, rehydrating with water, or crumbling over other food as a topper.19

Pet care products

The brand has extended into non-food categories. Retail listings include Clean-A-Bowl, a foam wash designed to remove food residue and odours from bowls.20 The website also lists Clean-A-Cat and Clean-A-Dog, signalling an evolution towards a broader pet wellness and lifestyle brand.

Loveabowl’s nutritional proposition centres on high animal protein, grain-free recipes, novel proteins, and functional ingredients. For example, the chicken cat recipe lists chicken meal as the primary ingredient, supplemented by peas, lentils, flaxseed, kelp, taurine, superfoods, peppermint, and probiotics. Its guaranteed analysis specifies a minimum of 38% crude protein and 18% crude fat.

Similarly, the salmon recipe uses salmon meal as the primary ingredient, combined with herring oil, chicken liver, taurine, and plant-based functional ingredients.21 The brand states that its cat food is formulated to meet the nutritional levels established by AAFCO for relevant cat food nutrient profiles.22

Seafood plays a defining role in the brand’s identity.

• Alaska snow crab: Highlighted as a signature protein from the cold waters of the Canadian North Atlantic, noted for its selenium content.23
• Atlantic lobster: An unusual protein used in combination with chicken or other seafood to differentiate the brand from conventional offerings.24
• Herring and salmon: These form the base of several dry food recipes, reinforcing the seafood-oriented identity.
• New Zealand green-lipped mussel: Used in the Freeze-a-Bowl line and associated with glucosamine and chondroitin for joint health support.

Traceability is a component of the brand narrative. In 2021, the company stated that pet owners could trace the origin of ingredients, detailing the source, catch method, preparation, and supply chain journey of its seafood. This supports a “source-to-bowl” narrative, particularly regarding marine ingredients.25

Singapore

As the home market of parent company Yappy Pets Pte. Ltd., Singapore is a primary market for Loveabowl. Products are available through local pet retailers and e-commerce platforms. Yappy Pets Pte Ltd is registered at 3 Loyang Way 1, and Loveabowl products are stocked by Singaporean retailers including Pet Lovers Centre and PetMaster.262728293031323334353637

The company actively seeks distribution partnerships, inviting potential distributors to collaborate via its contact page.3

International expansion

Trademark records indicate that Loveabowl has been registered or applied for in multiple jurisdictions, including the United States and various Asian markets. A U.S. trademark record shows LOVEABOWL registered for pet food with a filing date of 2018.20 Yappy Pets has also presented Loveabowl as one of its house brands to international trade and pet industry audiences.38

Loveabowl has developed through distinct phases:

• Early stage: Established as a premium dry food brand focused on Canadian ingredients, seafood, and grain-free recipes.
• Expansion stage: Broadened offerings to include wet cat food and additional protein combinations.
• 2023 onwards: Launched Freeze-a-Bowl, entering the freeze-dried raw-style segment with New Zealand ingredients.17
• Recent developments: Expanded into pet care products such as Clean-A-Bowl, Clean-A-Cat, and Clean-A-Dog, moving beyond food into holistic pet wellness.20

Loveabowl occupies a premium to super-premium segment in the pet food market. Its differentiation relies on five key elements:

1. Canadian identity: The original dry food range emphasises Canadian manufacturing and local sourcing.10
2. Seafood specialisation: Novel proteins like snow crab and lobster distinguish it from conventional brands.7
3. Grain-free formulation: Grain-free recipes are consistent across principal food ranges.6
4. Functional ingredients: The inclusion of superfoods, taurine, vitamin E, kelp, and probiotics reinforces nutritional value.9
5. Format diversity: Coverage of dry, wet, freeze-dried, and care products creates a broader wellness ecosystem.20

Terms such as “natural”, “premium”, and “superfood” represent brand positioning rather than standardised regulatory categories. The presence of specific ingredients does not guarantee uniform health outcomes for every animal. The brand advises consulting a veterinarian for special dietary needs and considering individual factors such as weight, activity level, age, and breed when determining feeding amounts.23

Additionally, the designation “made in Canada” applies specifically to the dry food range and should not be interpreted as applying to all products; the Freeze-a-Bowl line explicitly uses New Zealand-sourced ingredients.12

1. Home – Loveabowl
2. Terms of use – Loveabowl
3. Contact – Loveabowl
4. Intellectual Property Center, 28 Upper McKinley Rd.
5. Yappy Pets Pte Ltd | LinkedIn
6. Our Philosophy – Loveabowl
7. Dry Food For Dog – Loveabowl
8. Dry Food For Cat – Loveabowl
9. Buy Loveabowl Pet Food Online at Pet Lovers Centre Singapore
10. Freeze-Dried – Loveabowl
11. Say Hello to Freeze-a-bowl – Loveabowl
12. Dried Food – Loveabowl
13. Dried Food – Loveabowl
14. Loveabowl Clean-A-Bowl Multi-Purpose Unscented Foam Wash 500ml | Kohepets
15. For Dogs – Loveabowl
16. PetMaster | Loveabowl Cat Dry Food Grain-Free Chicken 150g | Pet Master Singapore
17. PetMaster | Loveabowl Cat Dry Food Grain-Free Salmon 4.1kg | Pet Master Singapore
18. Ahoy! It’s a wild catch! – Loveabowl
19. Shop Loveabowl Online | Pet Master Singapore
20. LOVEABOWL Trademark of YAPPY PETS PTE. LTD LIMITED COMPANY (LTD.) – Registration Number 6038023 – Serial Number 88170166 :: Justia Trademarks
21. Yappy Pets Online Tradeshow: Six Brands Suited for Your Pets’ Needs
22. Loveabowl – Loveabowl
23. Frequently Asked Questions – Loveabowl
24. Privacy Policy – Loveabowl
25. FAQs – Loveabowl
26. Freeze-Dried – Loveabowl
27. Loveabowl – Loveabowl
28. Freeze-Dried – Loveabowl
29. Dried Food – Loveabowl
30. For Cats – Loveabowl
31. Shop LoveABowl Cat Food & LoveABowl Dog Food in Singapore
32. Buy Loveabowl Pet Food Online at Pet Lovers Centre Singapore
33. Buy Loveabowl Pet Food Online at Pet Lovers Centre Singapore
34. Buy Loveabowl Pet Food Online at Pet Lovers Centre Singapore
35. PetMaster | Loveabowl Cat Dry Food Grain-Free Chicken 1kg | Pet Master Singapore
36. PetMaster | Loveabowl Cat Dry Food Grain-Free Chicken 9.07kg | Pet Master Singapore
37. Loveabowl Chicken Cat Food – JEPetz Pet Supplies Singapore
38. Yappy Pets Pte Ltd | 领英