Lyra was launched in 2012 by Lux Industries. Its initial product offering consisted primarily of women’s leggings in three styles: Indian churidaar leggings, ankle-length leggings, and capris. The range subsequently broadened to include winter leggings, children’s leggings, jeggings, palazzos, track pants, and loungers.

The company’s expansion strategy aimed to transform Lyra from a specialised leggings label into a complete women’s clothing and lifestyle brand. It later entered categories such as lingerie, loungewear, and leisurewear. Recent corporate reporting by Lux Industries describes Lyra as having expanded from leggings into a full women’s wear line, identifying lingerie and activewear among its current categories.1

During its early years, Lyra concentrated heavily on the women’s bottom-wear market. Its focus on leggings helped establish a recognisable position in Indian women’s apparel, with industry coverage describing it as a dedicated women’s wear business that subsequently explored loungewear, leisurewear, and lingerie.

Marketing also contributed to the brand’s development. Lyra has associated itself with Bollywood personalities, including Parineeti Chopra and Prachi Desai, to build recognition among Indian consumers.

Over time, the brand’s proposition evolved from simply providing leggings to emphasising comfort, style, and versatility across different areas of women’s clothing. Lyra’s official brand statement describes its objective as providing products that combine comfort and style while continuing to expand its women’s wear portfolio.1

Lyra’s current product portfolio spans several women’s apparel categories, including:

• Leggings — including ankle-length, churidaar, and other styles
• Lingerie — including bras, panties, and related innerwear
• Loungewear
• Activewear
• Palazzos
• Track pants
• T-shirts and tops
• Camisoles
• Shorts and other bottom wear
• Women’s and children’s apparel

The official Lyra catalogue from Lux Industries currently lists products under categories including women’s activewear and lingerie, featuring items such as cycling shorts, play bottoms, tops, bras, camisoles, and bikini panties.

Lyra is positioned around the combination of comfort, affordability, and contemporary women’s fashion. The company describes the brand as operating in the mid-to-premium segment and emphasises comfort and style as two of its principal attributes.1

Rather than focusing exclusively on a single garment category, Lyra’s long-term strategy has been to become a broader women’s lifestyle and apparel brand. This diversification has allowed it to move beyond leggings into intimate apparel, leisurewear, and activewear.

Lyra has developed a large retail and distribution network in India. Lux Industries reported that during FY 2021–22, approximately 1.57 crore units of Lyra products were sold and that the brand was retailed through almost 45,000 outlets in India. The company also stated that Lyra had achieved substantial consumer awareness and loyalty.1

The brand is also available through online retail channels. Current listings show Lyra products across major Indian e-commerce platforms, spanning leggings, bras, palazzos, and other women’s apparel.2

Lyra is part of Lux Industries Limited, an Indian apparel manufacturer founded in 1957. Lux Industries operates a portfolio of innerwear, hosiery, and apparel brands and is headquartered in Kolkata, West Bengal.3

Lyra represents Lux Industries’ expansion into branded women’s fashion beyond traditional innerwear and hosiery. The company has described the brand as one of its successful growth brands, noting that it was launched in 2012 to address a market opportunity and subsequently expanded into multiple women’s apparel categories.

The central philosophy of Lyra is built around the idea that women’s clothing should combine comfort and style. Its official brand statement emphasises quality, comfort, and fashionable design, while its broader product expansion reflects an effort to serve women across everyday, leisure, and intimate-wear requirements.1

The brand’s development can be summarised in three broad stages:

1. Leggings brand — establishing recognition through women’s leggings and bottom wear.
2. Women’s apparel brand — expanding into palazzos, track pants, loungers, tops, and related clothing.
3. Women’s lifestyle brand — entering lingerie, activewear, and other categories to create a more comprehensive wardrobe offering.1

Lyra’s significance within the Indian apparel industry lies in its transformation from a leggings-focused brand into a diversified women’s wear business. Its history reflects the broader growth of organised branded women’s apparel in India, where specialised products such as leggings and bottom wear have increasingly developed into broader fashion and lifestyle categories.1

Today, Lyra is best understood not simply as a leggings brand but as Lux Industries’ dedicated women’s wear and lifestyle brand, with a product portfolio extending across clothing, lingerie, activewear, and leisurewear.

Note: “Lyra” is also used by several unrelated brands, including a London-based modest-fashion label and jewellery businesses. This article specifically refers to the Indian women’s wear brand owned by Lux Industries.4

1. About Us – LYRA
2. Buy Lyra Leggings & Clothing Products Online
3. Lux Industries
4. The LYRA Story | About The Brand LYRA Modest