MAANGE traces its origins to Guangzhou Maange Cosmetics Co., Ltd., established in 2008 in Guangzhou, China. Initially, the company specialised in the research, design, manufacturing, and export of makeup brushes and cosmetic accessories.

After years of manufacturing for international beauty brands, the company launched the MAANGE consumer cosmetics brand in 2016, expanding beyond beauty tools into makeup products. The brand positioned itself as an affordable, high-quality option for consumers seeking professional-grade beauty products without premium pricing.

Since then, MAANGE has expanded internationally through e-commerce platforms and distribution partners, becoming one of the more recognisable Chinese beauty tool brands in the budget cosmetics segment.

The MAANGE product portfolio encompasses a wide range of beauty tools and cosmetics.1

Makeup Brushes

• Foundation brushes
• Powder brushes
• Blush brushes
• Contour brushes
• Concealer brushes
• Eyeshadow brushes
• Eyeliner brushes
• Lip brushes
• Kabuki brushes
• Complete brush sets

Beauty Accessories

• Beauty blenders and sponges
• Brush cleaners
• Brush holders
• Cosmetic bags
• Makeup organisers
• Eyelash curlers

Cosmetics

• Lipsticks
• Lip glosses
• Eyeshadow palettes
• Eyebrow products
• False eyelashes
• Makeup kits
• Face makeup products

Many products are designed for both personal and professional use and are noted for colourful handles, synthetic bristles, and value-oriented pricing.1

MAANGE manufactures its products in Guangzhou, one of China’s largest beauty manufacturing hubs. According to company information, the manufacturer operates its own production facilities and maintains an in-house research and development team. The company regularly introduces new product designs and offers OEM and ODM manufacturing services for other beauty brands. It produces hundreds of thousands of beauty tools monthly for domestic and international markets.1

MAANGE products are sold in numerous countries through international e-commerce marketplaces, beauty supply stores, regional distributors, private-label partnerships, and online cosmetic retailers. The brand has gained popularity by combining modern designs with relatively low prices, making it accessible to students, makeup beginners, and professionals alike.1

MAANGE markets itself around several core values:

• Affordable beauty
• Professional-quality tools
• Innovative product design
• Reliable manufacturing
• Fashionable aesthetics

Its target audience ranges from beginners assembling their first makeup kit to professional makeup artists seeking economical brush collections.1

MAANGE holds registered trademarks in multiple jurisdictions, including the United States. Trademark registrations cover products such as makeup brushes, cosmetic brushes, cosmetics, false eyelashes, lipsticks, beauty accessories, and makeup kits. These registrations support the brand’s international commercial presence.2

MAANGE is generally recognised for competitive pricing, a wide product selection, soft synthetic brush fibres, attractive packaging, and strong availability through online marketplaces. The brand is frequently recommended as an entry-level or budget-friendly alternative to more expensive professional makeup brush brands.1

1. About Maange: Where Beauty Meets Precision
2. MAANGE Trademark of Wu Xuying – Registration Number 5427195 – Serial Number 87557860 :: Justia Trademarks