Mam (often referred to as MAM Baby) is an Austrian baby-care products brand established in 1976 in Vienna by Peter Röhrig, a plastics engineer. The company specializes in items for infants and young children, with a primary focus on pacifiers/soothers, baby bottles, breastfeeding aids, oral-care products, drinking and feeding equipment, and sterilization devices. Mam positions itself within the premium segment, emphasizing a combination of medical research, product safety, functional design, and aesthetics.

The brand’s products are distributed internationally across five continents and approximately 60 countries, including Singapore. While the company’s roots, research, and development activities remain in Austria, manufacturing is primarily conducted in Hungary and Thailand. Mam states that roughly 95% of its products are manufactured in Europe, while about 90% of the components used in its baby products originate from Austria.

Mam describes itself as a family-owned company, placing the wellbeing, health, and safety of babies at the centre of its corporate identity.

Foundation — 1976

Mam was founded in Vienna in 1976 by Peter Röhrig, who had training as a plastics engineer. His initial vision was to create baby products that merged attractive design with high safety standards and medically informed functionality.

The company’s first major innovation was the Mam pacifier/soother. According to the company, the original 1976 soother was designed and manufactured in Austria and distinguished itself by incorporating air holes into the shield to improve airflow.

International expansion

Over time, Mam evolved from a local Austrian enterprise into a global organization:

• 1976: Mam founded in Vienna; the first Mam soother is sold.
• 1987: An international distribution and production centre is established in Switzerland.
• 1989: Mam establishes operations in the United Kingdom.
• 1990: The first company-owned production facility opens in Hungary.
• 1991: Mam enters the German market.
• 1997: A research and development centre opens in Siegendorf, Austria.
• 1998–1999: Subsidiaries are established in Hungary and Brazil.
• 2002: Mam begins latex production activities in Thailand.
• 2004: The company enters the baby-bottle market with the launch of its first Anti-Colic bottle.
• 2008: Expansion into Spain and the United States.
• 2011–2012: Expansion into Greece and France.
• 2016: Entry into Italy and China; a new Thai production facility opens in Kabinburi.
• 2018: Mam expands into the electronic-device category, introducing products such as electric sterilizers and bottle warmers.

By the 2020s, Mam had transformed from a pacifier manufacturer into a comprehensive infant-care brand.

“Mam” is primarily used as the brand name rather than a conventional acronym with specific expanded meanings for each letter. The brand’s identity is closely tied to its founding philosophy: combining medical knowledge, safety, and functionality with attractive product design. This approach was significant because it addressed a market where baby products serve as both practical consumer goods and items requiring close contact with infants.

Mam’s range has expanded significantly beyond its original pacifier business.

Pacifiers / soothers

Pacifiers remain one of Mam’s most recognizable categories. Major product lines include:

• Mam Original
• Mam Perfect
• Mam Air
• Mam Supreme
• Mam Comfort
• Mam Start
• Specialized products for newborn and premature babies

Mam’s pacifier designs typically feature a symmetrical, thin teat, skin-friendly shields, and age-specific sizing. The Perfect range, for instance, utilizes an especially thin and flexible teat developed with input from orthodontists and pediatric dentists.

Baby bottles

Mam entered the bottle market in 2004. Its flagship bottle family is the Mam Easy Start Anti-Colic, which features a vented base designed to reduce air swallowing during feeding. The portfolio includes bottles tailored for:

• Newborn feeding
• Anti-colic needs
• Combination breastfeeding and bottle feeding
• Self-sterilization capabilities
• Various capacities and age ranges
• Different teat materials, including silicone

Breastfeeding and Feeding

Mam offers products intended to support breastfeeding and combination feeding. As children grow, the brand provides items for the transition from milk feeding to independent eating and drinking, including:

• Training cups
• Drinking cups
• Toddler feeding products
• Utensils and accessories

Oral Care and Teething

The portfolio covers early oral development with teethers, oral-care products, and items suited for different developmental stages.

Cleaning and Sterilization

Mam produces equipment for cleaning and sterilizing baby-feeding items, including sterilizers and related accessories.

A defining characteristic of Mam is its integration of engineering with industrial design. The company states that its products are developed through collaboration among specialists in:

• Pediatrics
• Dentistry
• Orthodontics
• Midwifery
• Child development
• Science and research
• Product design

Mam currently reports working with more than 30 medical partners worldwide, including pediatricians, dentists, midwives, developmental educators, and scientists. This interdisciplinary approach is evident in their pacifiers, where the shield, teat shape, flexibility, airflow, and material are designed as an integrated system rather than separate components.

One of Mam’s key material technologies is SkinSoft™ Silicone. Developed specifically for bottle and pacifier teats, the company describes this material as softer than conventional silicone, aiming to provide a familiar, skin-like sensation. Mam cites internal market research indicating a 94% acceptance rate for its SkinSoft silicone teat. This figure represents a company-reported result rather than a universal guarantee of preference for every infant.

Mam differentiates itself through an emphasis on medical expertise in product development. The company asserts that medical and scientific specialists are involved from the early stages of design, rather than merely testing finished products.

According to Mam, its products undergo extensive quality control. For example, pacifiers are subjected to 40 different testing methods, while bottles undergo 28 separate tests, alongside ongoing laboratory analysis of existing inventory. The company also claims to perform approximately one million product tests per year across its range. This safety-focused positioning has been central to the brand since its inception.

The pacifier remains the product category most closely associated with Mam. A typical Mam pacifier comprises four main design elements:

1. Shield: The outer part surrounding the baby’s mouth, generally featuring large ventilation openings to improve airflow around the skin.
2. Button: The central part allowing the pacifier to be grasped, often compatible with pacifier clips.
3. Teat: Characteristically symmetrical and relatively thin.
4. Material: Usually SkinSoft silicone, though selected products offer natural-rubber or latex teats. 1

The Mam Perfect line advances this concept with an extra-thin and flexible teat, which Mam states was developed in conjunction with orthodontists and pediatric dentists. 2

Mam reports that approximately 98% of the synthetic polymer used in its products consists of polypropylene and silicone. It also offers alternatives such as borosilicate-glass bottles and natural-rubber teats. 3

Polypropylene

Used extensively for components like baby-bottle bodies and pacifier shields. Mam highlights its heat resistance and suitability for sterilization.

Silicone

Used widely for bottle and pacifier teats. The proprietary SkinSoft material is integral to the brand’s identity.

Borosilicate glass

Mam offers glass bottles made from borosilicate glass, chosen for its resistance to thermal shock and temperature changes. 4

Natural rubber / latex

Selected soothers are produced with natural-rubber teats. Mam sources natural rubber from Thailand and maintains dedicated latex-related production activities there.

Safety is a core pillar of Mam’s brand positioning. The company states that its products are made from BPA- and BPS-free materials. 5

In 2019, Mam received a Special Mention in the European Commission’s EU Product Safety Award. According to the company, this recognition related to its work on safety standards and product safety for soothers and baby-feeding equipment.

Mam’s safety philosophy extends beyond minimum regulatory requirements, with internal testing standards described as exceeding applicable legal norms in certain areas.

Although Mam is fundamentally an Austrian-origin brand, its manufacturing network is international.

Austria

Austria serves as the historical and intellectual centre of Mam, hosting its international marketing/design activities and research and development operations.

Hungary

Hungary is a major manufacturing and assembly hub. Mam’s Vaskeresztes facility, located near the Austrian border, handles a significant portion of the company’s product assembly.

Thailand

Thailand is crucial for Mam’s natural-rubber/latex operations. Hat Yai and Kabinburi are identified as important locations in the latex-related production chain.

Mam states that 95% of its baby products are manufactured in Europe, while Thailand plays a specialized role, particularly in natural rubber processing.

Mam has grown from a small Austrian business into a global baby-care brand. The company reports selling its products in approximately 60 countries across five continents. Its official country list includes major markets in Europe, North America, South America, Asia, and the Middle East, such as Singapore, Malaysia, China, South Korea, the United States, the United Kingdom, Germany, France, Italy, and Austria.

Sustainability has become increasingly central to Mam’s corporate strategy. Notable initiatives include the use of bio-circular materials. Mam has introduced polypropylene components associated with bio-circular feedstocks through the ISCC PLUS mass-balance approach. 6 This differs from using conventional recycled plastic by employing certified accounting and supply-chain systems to link material inputs to renewable or waste-based feedstocks.

Other sustainability efforts include:

• Reducing packaging materials
• Increasing the use of recycled and renewable packaging
• Utilizing FSC-certified paper and cardboard
• Reducing single-use plastics
• Responsible sourcing and supply-chain standards

Mam is a member of the UN Global Compact and states that its Code of Conduct incorporates principles concerning labour, human rights, and anti-corruption.

Change in Terminology (2025)

Mam announced that from January 2025, it would stop using the term “climate neutral” and discontinue the associated offsetting approach. The company stated that this change reflects a view that climate strategy should emphasize genuine and verifiable emissions reductions rather than compensation. Consumers may still encounter older packaging or online descriptions carrying the former terminology.

Mam occupies the premium / specialist segment of the baby-products market. Its positioning rests on four key ideas:

1. Medical Expertise: Associating the brand with pediatric, dental, and scientific expertise.
2. Safety: Heavy emphasis on safety testing and regulatory compliance.
3. Design: Substantial focus on appearance, ergonomics, and industrial design, distinguishing it from purely functional brands.
4. Baby Development: Organizing products around different stages of infant development, from newborns through toddlers.

This places Mam between a medical/scientific baby-care company and a premium lifestyle baby brand.

Mam has repeatedly introduced distinctive pacifier designs over the decades:

• 1976: Original Mam
• 1992: Original 6+
• 2001: Mam Air
• 2003: Mam Preemie
• 2011: Mam Perfect
• 2018: Mam Original 2–6
• 2019: Mam Comfort
• 2020: Mam Supreme

This history illustrates the brand’s evolution of the pacifier from a basic soothing tool into a highly engineered product category.

As of 2026, Mam is celebrating its 50th anniversary. Its current portfolio extends far beyond its original pacifier business, covering much of the infant feeding and early-childhood-care journey. The contemporary brand message can be summarized as science + safety + design + baby development. Mam continues to describe its products as being developed with medical experts, with a particular emphasis on safety, function, and convenience.

1. MAM Babyartikel | AustriaWiki im Austria-Forum
2. MAM setzt auf Solarenergie, erneuerbare Materialien und eine faire Lieferkette
3. MAM Celebrates 40 Year Anniversary – Juvenile Products Manufacturers Association
4. MAM Celebrates 40 Year Anniversary
5. evi.gv.at | MAM Babyartikel Gesellschaft m.b.H. 1160 Wien
6. MAM Baby: pacifiers, baby bottles, sippy cups & more