Maxxis was established in 1967 in Yuanlin City, Changhua County, Taiwan, by Cheng Shin Rubber Industry Co., Ltd. The company initially specialised in manufacturing bicycle tyres for both local and export markets.

As demand increased, the company expanded its product range to include:

• Motorcycle tyres
• All-Terrain Vehicle (ATV) tyres
• Passenger car tyres
• SUV and 4×4 tyres
• Light truck tyres
• Commercial truck and bus tyres
• Industrial and agricultural tyres

Over subsequent decades, Maxxis invested heavily in manufacturing technology, research, and global distribution networks. It eventually became the world’s largest manufacturer of bicycle tyres and one of the leading producers of off-road tyres.2

Maxxis serves as the flagship consumer brand of Cheng Shin Rubber Industry Co., Ltd. (CST).

The Cheng Shin Group also owns the CST tyre brand, which focuses on budget-oriented products, whilst Maxxis operates as its premium international marque.

• Global Headquarters: Yuanlin, Changhua County, Taiwan
• North American Headquarters: Suwanee, Georgia, USA

The company also operates regional headquarters and distribution centres throughout Asia, Europe, Australia, Africa, North America, and South America.3

Maxxis products are sold in more than 180 countries.

The company operates manufacturing facilities in:

• Taiwan
• China
• Thailand
• Vietnam
• India

Its worldwide distribution network supplies millions of tyres annually to OEM manufacturers and aftermarket customers.4

Maxxis manufactures tyres for nearly every type of vehicle.

Bicycle Tyres

Bicycle tyres represent one of Maxxis’ strongest product categories, covering:

• Mountain Bike (MTB)
• Gravel
• Road
• BMX
• Downhill
• Enduro
• Cross Country
• E-bike

Popular models include:

• Minion DHF
• Minion DHR II
• Assegai
• High Roller II
• Ardent
• Rekon
• Ikon

Motorcycle Tyres

Designed for:

• Scooters
• Street motorcycles
• Adventure motorcycles
• Motocross
• Enduro
• Racing

Passenger Car Tyres

Available for:

• Sedans
• Hatchbacks
• Crossovers
• SUVs
• Luxury vehicles

SUV & 4×4 Tyres

Designed for:

• Highway Terrain (HT)
• All Terrain (AT)
• Mud Terrain (MT)

Light Truck Tyres

Suitable for:

• Pickup trucks
• Vans
• Commercial vehicles

ATV & UTV Tyres

Maxxis is considered one of the world’s leading manufacturers in this category.

Trailer Tyres

Including:

• Boat trailers
• Utility trailers
• RV trailers

Industrial Tyres

For:

• Forklifts
• Agricultural equipment
• Construction machinery

Maxxis invests significantly in research and development through engineering centres in Asia, Europe, and North America. The company tests its products at dedicated proving grounds and collaborates with professional racers to validate tyre performance under demanding conditions.5

Key technologies include:

• Dual Compound rubber
• Triple Compound (3C) technology
• EXO Protection (sidewall reinforcement)
• SilkShield puncture protection
• Tubeless Ready (TR)
• Wide Trail (WT) construction
• Kevlar folding bead technology

Maxxis emphasises automated manufacturing, quality control, and extensive product testing.

Each tyre undergoes testing for:

• Durability
• Wet grip
• Dry handling
• High-speed stability
• Noise reduction
• Fuel efficiency
• Wear resistance

The company also maintains one of the largest tyre proving grounds in China for product validation.6

Maxxis has a long history of involvement in motorsports, sponsoring athletes and teams across disciplines such as:

• Mountain biking
• Motocross
• Enduro
• ATV racing
• Off-road truck racing
• Rally competitions
• BMX

Feedback from professional riders and drivers plays a significant role in product development.7

Maxxis supplies original equipment tyres to numerous vehicle and bicycle manufacturers worldwide. Its products are commonly fitted as factory equipment on bicycles, motorcycles, ATVs, and various passenger vehicles.8

Maxxis has implemented environmental initiatives aimed at reducing its manufacturing footprint, including:

• ISO 50001 energy management certification at several factories
• Greenhouse gas reduction programmes
• Cleaner production certifications
• Ongoing improvements in energy efficiency and emissions reporting aligned with international environmental standards9

Maxxis is widely regarded for offering a strong balance of performance, durability, and value. The brand is particularly well known in cycling and off-road communities, where several of its tyre models have become long-standing benchmarks. It is also recognised as a major OEM supplier, contributing to its broad market presence.10

1. About Maxxis Tire Company – MAXXIS International
2. How We Began – MAXXIS US
3. About Maxxis
4. Why are Maxxis tyres so popular?
5. MAXXIS (マキシス) ブランドヒストリー – ニュース
6. About Us – Maxxis Philippines
7. Homepage – Maxxis Philippines
8. Contact Us – Maxxis Philippines
9. Motorcycle Products – Maxxis Philippines
10. About Us – Maxxis Tyres (UK)