MIRIQA is a Singapore-based nutraceutical and health-and-wellness brand focused on science-backed supplements for hair, skin, sleep, immunity, and related aspects of everyday wellbeing. The brand positions itself around the concept of “daily miracles,” utilizing nutrition and clinically studied ingredients to support health from the inside out. MIRIQA operates as a brand under Wellchem Pharmaceuticals Pte Ltd, a Singapore pharmaceutical company with roots dating back to 1975 1.

The origins of MIRIQA are closely tied to Wellchem Pharmaceuticals, a healthcare business established in Singapore in 1975. The brand was created by Geraldine Lim, a medical-industry professional, and Winthrop Wong, a second-generation pharmacist and director of Wellchem Pharmaceuticals 2.

The concept for MIRIQA emerged from the founders’ personal experiences. Lim encountered postpartum hair loss, pigmentation concerns, and sleep issues, while Wong sought solutions for hair loss and skin protection. They identified a gap between conventional topical beauty treatments and nutritional approaches that address these concerns internally.

Key Milestones

• 2017: MIRIQA initiated extensive research and development into the causes of hair loss and potential nutritional solutions, with a specific focus on Asian hair.
• 2018: Control-group trials were conducted to evaluate developing formulations.
• 2019: Dermatologists and other specialists were consulted during product development.
• 2020: The first MIRIQA Hair Nutrition Supplement was developed, marking the commercial launch of MIRIQA Hair.
• 2021: The brand gained broader media attention and consumer interest, including coverage in publications such as ELLE and CNA.
• 2024: MIRIQA reported sales exceeding 3 million capsules.
• 2026: The product portfolio expanded to include hair, skin, scalp, collagen, immunity, and sleep-related products, alongside clinic-exclusive formulations.

MIRIQA’s central branding concept is “daily miracles.” Rather than positioning beauty solely around cosmetics or external treatments, the company promotes an inside-out approach, where nutritional supplementation forms part of a person’s routine for hair, skin, and overall wellness.

Key differentiators include:

• Science/Formulation-Led: Products are formulated using clinically studied ingredients and scientific research.
• Drug-Free: The brand emphasizes that its supplements are drug-free rather than pharmaceutical drugs.
• Inside-Out Wellness: Products are designed to provide nutritional support rather than simply offering topical cosmetic effects.
• Expert Involvement: Formulations draw on pharmaceutical and healthcare experience.
• Ethically Sourced Ingredients: The company states it seeks responsibly sourced ingredients.

It is noted that “clinically proven” or “clinically studied” does not guarantee every claimed outcome for every consumer. MIRIQA describes its products as supplements, which are regulated differently from prescription and over-the-counter medicines.

MIRIQA has expanded significantly beyond its original hair supplement.

Hair

Hair remains the brand’s flagship category. The MIRIQA Professional Hair Nutrition Supplement is an oral supplement intended to support hair health. Current formulations include ingredients such as:

• Tocotrienol complex
• Tripeptide collagen
• Saw palmetto berries
• Keratin Forte
• Biotin

The product is marketed for reducing hair fall, supporting hair growth, improving strength, and promoting shine. A standard box contains 60 capsules, described as a one-month supply. MIRIQA also offers Hair Extra Strength, as well as topical products like hair serum and scalp-cleansing shampoo.

Skin

The skin supplement is positioned as an oral skin-nutrition and oral-sun-protection product. According to the company, the formulation contains naturally derived components, including colourless carotenoids from a specific variety of tomatoes, olive fruit, and L-cysteine. It is marketed for skin protection, even skin tone, and overall skin health. A Skin Extra Strength variant is available through the clinic channel.

Sleep

MIRIQA entered the sleep wellness sector with Deeper Sleep, reflecting the founders’ view that beauty and wellbeing encompass adequate rest alongside hair and skin health.

Collagen

Collagen Reserve™ extends the brand into nutritional beauty and connective-tissue support, complementing its existing hair-and-skin offerings.

Immunity

The Immunity Builder™ product broadens the brand’s scope from beauty-focused supplements to general wellness and immune-support nutrition.

Scalp and Topical Care

To complement oral supplements, MIRIQA sells topical products including scalp-cleansing shampoo and hair serum, providing a combination of internal nutritional support and external hair/scalp care.

Geraldine Lim

Geraldine Lim is a co-founder of MIRIQA and a director of Wellchem Pharmaceuticals. She has more than 20 years of experience in the medical industry, covering areas such as neuropsychology, vaccines, respiratory products, ophthalmology, orthopaedics, and consumer health products. Her personal experiences with postpartum hair loss, pigmentation, and insomnia motivated the development of MIRIQA’s products. She spent over three years researching solutions and reviewing clinical literature before formulating the initial supplements.

Winthrop Wong

Winthrop Wong is the other co-founder and a director of Wellchem Pharmaceuticals. As a second-generation pharmacist, he returned from Australia to establish himself in Singapore’s pharmaceutical sector. His background includes work with pharmaceutical products, biologics, respiratory products, vitamins, and medical supplies. His own concerns regarding hair loss and skin exposure contributed to the original product concepts.

MIRIQA identifies as a Singapore-based healthcare company. Its FAQ confirms that ingredients are sourced internationally and products are encapsulated in Singapore in a GMP facility. This pharmaceutical background is central to the brand’s identity, emphasizing healthcare connections, formulation expertise, and evidence-based ingredient selection over simple lifestyle branding.

The company’s LinkedIn profile notes that MIRIQA has expanded into multiple markets and more than 500 clinics and pharmacies.

MIRIQA occupies the intersection of several industries: Pharmaceutical heritage → Nutraceuticals → Beauty-from-within → Personal care → Wellness.

Unlike traditional hair-care brands that emphasize shampoos and styling, or supplement companies focusing on general health, MIRIQA targets the space between healthcare and beauty. It sells supplements specifically aimed at visible concerns such as hair loss, skin pigmentation, and skin health. Messaging combines pharmaceutical credibility, nutritional science, aesthetics, wellness, premium branding, and personal testimonials.

The brand sells directly through its online store and distributes via authorised clinics, pharmacies, and retail partners. The official website provides an authorised-seller system and an authenticity-verification process. Consumers can verify authentic products using an AR code on the packaging.

MIRIQA lists coverage from media outlets including ELLE, Vogue, CNA, Tatler, Augustman, Her World, Women’s Weekly, Daily Vanity, Beauty Insider, and awards/coverage related to Harper’s Bazaar. The company reports a presence in seven markets and more than 500 clinics and pharmacies.

Regional expansion includes market-specific sites for Singapore, Malaysia, and Hong Kong 5.

In summary, MIRIQA is defined as a pharmaceutical-rooted Singaporean nutraceutical brand that applies a science-and-formulation approach to beauty and everyday wellness.

Its original proposition was distinctive because it addressed hair loss nutritionally, rather than relying exclusively on topical treatments or procedures. This approach was motivated by a perceived lack of supplements specifically addressing Asian hair concerns when research began in 2017 3. The concept has since evolved into a broader ecosystem covering hair, skin, sleep, immunity, and nutritional beauty.

The name MIRIQA® is pronounced “mee-ree-kah.” The brand story links the name to the idea of a “miracle,” celebrating everyday improvements rather than promising single extraordinary transformations. This creates an emotional proposition where science provides credibility, and the concept of “miracles” provides aspiration.

MIRIQA is a Singapore-founded nutraceutical and wellness brand established by pharmacist Winthrop Wong and healthcare professional Geraldine Lim under Wellchem Pharmaceuticals. Beginning with research into nutritional approaches to hair loss in 2017 and launching its first hair supplement in 2020, the brand has developed into a broader beauty-and-wellness company offering supplements and personal-care products for hair, skin, sleep, immunity, and collagen. MIRIQA differentiates itself through its pharmaceutical heritage, emphasis on clinically studied ingredients, drug-free formulations, and “inside-out” approach to beauty and wellbeing. The brand has subsequently expanded beyond Singapore into other markets and built distribution through e-commerce, clinics, and pharmacies. 4

1. MIRIQA® | Clinically-Proven Hair & Skin Supplements
2. Our Story | Miriqa Hong Kong
3. General | Miriqa Hong Kong
4. MIRIQA
5. MIRIQA® Malaysia | Clinically-Proven Hair & Skin Supplements