Moamoaboa is a Singapore-based fitness and gym-equipment brand focused on making workout equipment accessible to home users, fitness enthusiasts, and professional training environments. Its own website describes the brand as “Empowering Lives”, while its Malaysia operation uses the positioning “All You Need To Be Fit.” 1

The company’s website identifies IVI Pte Ltd as the operator of the Moamoaboa service. Its terms also state that Singapore law governs the website and related disputes.

Publicly available information suggests that Moamoaboa developed as a Singapore-centered fitness-equipment business before expanding its commercial presence across Southeast Asia.

A U.S. trademark application for MOAMOABOA was filed by IVI PTE. LTD. on January 23, 2023. The mark covers a broad range of sporting and fitness products, including workout gloves, punching bags, boxing equipment, weightlifting equipment, barbells, gymnastic apparatus, treadmills, stationary bicycles, rowing machines, squat racks and weightlifting machines. The trademark was subsequently registered in the United States on June 11, 2024. 2

The company’s current Singapore website lists offices in Singapore, Kuala Lumpur and Shenzhen, indicating a regional supply and operating footprint rather than a purely Singapore-local retail operation. 3

There is also older Singapore corporate-directory information connecting the Moamoaboa website with MOMADA PTE. LTD., a company incorporated in 2019. However, the brand’s own current website and policies identify IVI Pte Ltd as the operator, so the relationship between those entities should not be assumed without additional corporate records.

One of the more distinctive aspects of Moamoaboa is its membership-warehouse-club positioning.

The Malaysia website explains that Moamoaboa aims to offer quality gym equipment at low prices by buying in bulk and minimizing physical retail presence. In other words, the concept is closer to a warehouse/direct-sales model than to a conventional premium sporting-goods retailer. 4

This model helps explain the breadth of its catalogue: rather than concentrating on one narrow fitness category, Moamoaboa sells equipment spanning relatively inexpensive accessories through to substantial commercial/home-gym machines.

Moamoaboa’s catalogue covers a particularly broad portion of the fitness-equipment market.

Strength training

Its strength-training range includes:

• Barbells
• Olympic weight plates
• Kettlebells
• Dumbbells
• Weight vests
• Weightlifting belts
• Benches
• Squat racks
• Squat-rack attachments
• Deadlift and squat accessories
• Grip equipment

For example, the brand sells its Titanium Gold Olympic Helios Barbell, a 2.2 m, 20 kg Olympic barbell marketed with 190,000 PSI tensile strength and needle-bearing/bushing construction.

Functional fitness and CrossFit-style training

Moamoaboa also caters to functional-training users with products such as:

• Power bags
• Slam balls
• Climbing ropes
• Plyometric equipment
• Exercise mats
• Gym flooring
• Weighted training equipment
• Resistance equipment
• Training accessories

Its catalogue includes equipment suitable for exercises ranging from strength training to CrossFit-style workouts and conditioning.

Cardio

The brand’s catalogue includes larger cardio equipment such as:

• Treadmills
• Non-motorized curved treadmills
• Exercise bikes
• Air bikes
• Rowing/cardio machines
• Stair-climbing equipment

Its Singapore store, for example, lists the MMB Aeres Professional Smart Curved Treadmill alongside other large gym equipment.

Pilates and yoga

Moamoaboa has expanded beyond conventional gym equipment into Pilates and mobility products.

The range includes:

• Pilates reformers
• Wunda chairs
• Yoga chairs
• Yoga mats
• Pilates accessories
• Spine correctors
• Anti-slip socks

One example is the Tula Designer Reformer, which the company describes as designed in Korea and constructed from responsibly sourced wood.

Boxing and martial arts

The brand also covers combat-sports training, including:

• Punching bags
• Boxing equipment
• Boxing accessories
• Protective equipment
• Training mats

This broad positioning is consistent with the company’s trademark classification, which explicitly includes boxing and martial-arts equipment.

Gym accessories

At the lower-priced end of the catalogue are everyday training accessories such as:

• Gym grips
• Sports tape
• Knee braces
• Shin guards
• Yoga/Pilates socks
• Hooks and storage accessories
• Exercise mats

For example, Moamoaboa sells dedicated deadlift/shin guards made from 5 mm neoprene and gym grip pads intended for weightlifting, CrossFit, powerlifting and bodybuilding.

Moamoaboa’s positioning can broadly be summarized as:

A broad, value-oriented fitness-equipment supplier offering equipment for everything from home workouts to serious strength and functional training.

Rather than presenting itself solely as a luxury fitness brand, its catalogue spans very different price points. The Singapore website currently lists products ranging from inexpensive accessories to large equipment costing several thousand Singapore dollars.

This creates a “one-stop fitness equipment” identity: a customer can theoretically purchase small accessories, flooring, weights, racks and major machines from the same supplier.

Singapore

Singapore appears to be the brand’s primary market and corporate base.

Its Singapore website lists a warehouse/office at:

**42 Mactaggart Road

07-01 Mactaggart Building

Singapore 368**

The company lists opening hours of Monday–Saturday, with a lunch closure, and Sunday/public holidays closed.

The Singapore operation also emphasizes locally stocked products and delivery. Individual product listings advertise ready stock and Singapore delivery, while some products offer warehouse self-collection.

Malaysia

Moamoaboa operates a Malaysian website and lists a Kuala Lumpur location in the Taman Perindustrian OUG area. Its Malaysian website describes the business explicitly as a membership warehouse club.

China

The Singapore website also lists a China office in Longhua District, Shenzhen, suggesting that China forms part of the brand’s wider operational/sourcing network.

An important part of Moamoaboa’s catalogue is its MMB-branded equipment.

Examples include:

• MMB Pano Adjustable Weight Vest
• MMB Duna Pre-Weighted Power Bag
• MMB Klino Adjustable Gym Bench
• MMB Aeres Curved Treadmill
• MMB Hardstyle Kettlebell
• MMB Tachy Boxing Speed-Bag Platform
• MMB Doma Weightlifting Belt

This indicates that Moamoaboa is not simply acting as a reseller of established third-party brands; it also develops and sells products under its own MMB/Moamoaboa branding.

At the same time, its catalogue also contains products from other brands, meaning its business model combines private-label products with third-party equipment.

Moamoaboa sits at an interesting intersection of several fitness trends:

• Home gyms — equipment for consumers building gyms at home.
• Functional fitness — power bags, kettlebells, ropes, racks and conditioning equipment.
• Strength sports — barbells, plates, benches and racks.
• Pilates and wellness — reformers, yoga equipment and accessories.
• Commercial gyms — larger machines and infrastructure.
• Combat sports — boxing and martial-arts equipment.

This breadth is arguably one of the brand’s defining characteristics. Instead of specializing exclusively in bodybuilding, CrossFit, Pilates or cardio, it attempts to serve multiple segments of the fitness market.

The name MOAMOABOA is highly distinctive and is consistently presented in uppercase in the brand’s logo/website identity.

The Singapore site uses the phrase “Empowering Lives”, while the Malaysia site uses “All You Need To Be Fit.”

Taken together, the messaging positions the company around fitness accessibility, equipment availability and an active lifestyle, rather than around a narrowly defined athletic subculture.

The company’s proposition can be broken down into four main ideas:

1. Wide selection — customers can source many different categories of fitness equipment from one supplier.
2. Value — the warehouse/bulk-buying model is intended to keep prices competitive.
3. Accessibility — the catalogue serves beginners as well as experienced athletes and gyms.
4. Convenience — Singapore-local stock and delivery/self-collection options make the brand particularly relevant to the local market.

Moamoaboa operates its own e-commerce website and publishes policies covering terms of service, privacy, shipping, returns/refunds and warranty coverage. The website states that orders are generally processed within 2–3 days, subject to circumstances such as holidays and high order volumes.

The company also publishes a warranty policy describing its commitment to equipment quality and durability.

The MOAMOABOA word mark is protected in the United States under Registration No. 7,415,469, following an application filed in 2023. The registration covers a substantial range of fitness and sporting equipment.

This is useful evidence that Moamoaboa is intended to function as a formal consumer brand rather than merely the name of an online gym-equipment shop.

Moamoaboa can be characterized as a Southeast Asian fitness-equipment retailer and private-label brand with Singapore roots, a warehouse/value-oriented business model, and an unusually broad product portfolio.

Its strongest distinguishing characteristics are its breadth of equipment, value-oriented positioning, local Singapore presence, private-label MMB products, and combination of consumer and more serious gym equipment.

It is not positioned exactly like a specialist premium equipment manufacturer. Instead, it occupies a broader space between a fitness-equipment retailer, warehouse supplier, and private-label sporting-goods brand.

In one sentence

Moamoaboa is a Singapore-based fitness-equipment brand and warehouse-style retailer operated by IVI Pte. Ltd., offering a wide range of strength, cardio, functional-training, Pilates, yoga and combat-sports equipment through its own branded products and selected third-party products across Singapore and Malaysia.

1. Home gym equipment | Moamoaboa
2. Policies | moamoaboa
3. MOAMOABOA Trademark Application of IVI PTE. LTD. – Serial Number 97764261 :: Justia Trademarks
4. About | Moamoaboa Malaysia