MYFOODIE was launched in 2013 as Gambol Pet Group’s proprietary consumer-facing pet food brand. Prior to developing its own portfolio, Gambol had accumulated extensive experience manufacturing pet food for overseas clients and brands. The company states that this background in product development, manufacturing, quality control and international markets formed the foundation for MYFOODIE’s creation.2

Gambol Pet Group itself was founded in 2006 in Liaocheng, Shandong Province. Its operations encompass the research and development, manufacturing and sales of pet food, with products spanning staple foods, snacks and health-related items for dogs and cats.2

Over time, MYFOODIE evolved from a conventional pet food label into a broader portfolio covering dry food, wet food, freeze-dried products, probiotics and other specialised formulas. Gambol describes the brand’s intended image as “international, natural, professional, fashionable and innovative.”2

MYFOODIE is not an independent standalone manufacturer; it is a proprietary brand of Gambol Pet Group Co., Ltd., a publicly listed Chinese pet food company.

Founded in 2006 and headquartered in Liaocheng, Shandong, Gambol became publicly listed on the Shenzhen Stock Exchange’s ChiNext board in 2023 under stock code 301498.2

The company’s business activities include:

• Dog and cat staple foods
• Pet snacks
• Wet food
• Freeze-dried food
• Nutritional and health products
• OEM/ODM manufacturing for international customers
• Development and commercialisation of proprietary brands, including MYFOODIE

Gambol states that its products and business network extend to more than 30 countries and regions, with production and testing infrastructure designed around international food safety requirements.2

The international brand is written MYFOODIE, while its Chinese name is 麦富迪.

The Chinese characters are transliterated approximately as Mài Fù Dí. Trademark documentation associated with the brand provides the English translation of the Chinese wording as “wheat, rich, enlightening.”1

The English name Myfoodie is designed to convey a friendly, food-oriented character, suggesting an association with a “foodie” or someone enthusiastic about food. Consequently, the brand’s visual and marketing identity emphasises food enjoyment alongside nutrition and pet well-being.

MYFOODIE maintains a broad product ecosystem rather than focusing on a single type of pet food.

Dry food

Dry food is one of the brand’s core categories. The portfolio includes formulas for both dogs and cats, addressing different nutritional objectives and life-stage requirements.

Depending on the market, MYFOODIE products include:

• Grain-free formulas
• Meat-focused formulas
• Puppy and kitten food
• Adult dog and cat food
• Formulas containing freeze-dried ingredients
• Probiotic formulas
• Specialised digestive-care formulas

International product information describes combinations of dry food pieces with ingredients such as dried or freeze-dried meat and vegetables.2

Wet food

MYFOODIE also produces wet food, including canned and pouch-style products for dogs and cats.

These products are generally positioned as either complete food or supplementary food depending on the individual formulation. Examples in the brand’s international range include meat-based products and fish-oriented cat food products.2

Freeze-dried food

Freeze-dried ingredients are central to the brand’s premium positioning.

Gambol’s corporate materials specifically mention the development of complete freeze-dried staple food series as part of MYFOODIE’s product evolution.2

Freeze-dried meat is also used as an ingredient or topping in certain products, allowing the brand to highlight visible meat pieces and offer a distinct appearance compared to ordinary extruded kibble.

Treats and snacks

The wider MYFOODIE portfolio includes pet snacks and treats, including meat-based products.

The parent company identifies snacks as one of its major product categories alongside staple foods and health products.2

Functional and nutritional products

The brand has expanded into products aimed at specific nutritional needs.

Examples include:

• Probiotic products
• Digestive-care formulas
• Hair/coat-oriented formulas
• Products designed around particular nutritional concerns
• Supplementary wet foods and treats

Gambol specifically identifies probiotic staple food products as one of the brand’s key product development directions.2

MYFOODIE primarily targets owners seeking products positioned above basic commodity pet food.

Its positioning combines several elements: nutrition, premium ingredients, product innovation and attractive presentation.

This is particularly evident in the brand’s use of freeze-dried ingredients, meat-focused formulas, specialised nutrition and visually distinctive packaging.

Gambol describes MYFOODIE as a brand aimed at the high-end pet food market, stating that its products are developed in response to changing consumer needs.2

The brand aligns with the broader premiumisation trend in China’s pet food market, where pet owners increasingly treat dogs and cats as family members and spend more on specialised nutrition, treats and health-oriented products.

A significant advantage of MYFOODIE is its backing by a manufacturer rather than operating purely as a marketing brand.

Gambol states that its production facilities utilise automated and intelligent manufacturing systems, and that the company operates production bases in China and Thailand. It also maintains testing capabilities for areas such as antibiotic residues, pesticides and heavy metals.2

The company’s international experience is also notable. Gambol originally developed as a contract manufacturer for foreign pet food brands before establishing its own labels. This provided experience with international customers, production requirements and quality control systems.2

Although MYFOODIE originated in China, it has been developed as an international brand.

The brand’s international website states that MYFOODIE products are sold in 33 countries, although the precise country list and availability may vary by time and market.2

Trademark registrations demonstrate the company’s efforts to establish MYFOODIE as an international intellectual property asset. For example, the brand has been registered or protected in multiple jurisdictions, including Canada and the United States.1

MYFOODIE’s brand identity can be broadly summarised as:

A modern Chinese pet food brand combining international manufacturing experience with premium, innovative and visually distinctive pet nutrition.

Gambol identifies five major characteristics for the brand:

1. International
2. Natural
3. Professional
4. Fashionable
5. Innovative2

This positioning differentiates MYFOODIE from traditional Chinese pet food brands that historically competed mainly on price.

MYFOODIE has received recognition within China’s pet food retail ecosystem. Gambol’s corporate materials state that the brand ranked highly in Tmall pet category rankings, including the 2021–2022 Tmall TOP Brand Power list for pets and the Tmall MAT2021 dog and cat food brand sales ranking. The company also states that MYFOODIE was the most popular pet food brand among Generation Z in that particular MAT2021 measurement.2

Gambol has also cited awards associated with MYFOODIE at Pet Fair Asia, including recognition for product innovation and brand development.2

These claims should be understood as company-reported rankings and awards, rather than an independent global ranking of pet food brands.

MYFOODIE is an established trademark of Gambol Pet Group.

Canadian trademark records list Gambol Pet Group Co., Ltd. as the registered owner of MYFOODIE, covering goods such as animal feed, dog food, pet food and edible pet treats. The Canadian record traces an earlier MYFOODIE filing to 2013.1

A separate international MYFOODIE trademark registration covers pet food, animal foodstuffs, pet beverages and pet litter, and was registered in the United States in 2024.

This indicates that MYFOODIE is intended not merely as a Chinese domestic label but as an internationally protected consumer brand.

MYFOODIE products are available in the Malaysian market through online retail channels. For example, marketplace listings currently show MYFOODIE dog wet food products under the brand name MYFOODIE.3

However, availability in Malaysia should not be confused with ownership: MYFOODIE is a Chinese pet food brand owned by Gambol Pet Group, rather than a Malaysian food company.

Several characteristics distinguish the brand:

Chinese origin, international ambitions

MYFOODIE is a Chinese-developed brand, but Gambol has deliberately positioned it for international markets.

Manufacturer-backed

The brand benefits from Gambol’s manufacturing, R&D and supply chain infrastructure rather than relying entirely on third-party production.

Broad portfolio

It covers both dogs and cats and extends from ordinary staple food into wet food, freeze-dried products, treats and functional nutrition.

Premium presentation

The brand emphasises visible meat ingredients, freeze-dried components, modern packaging and lifestyle-oriented branding.

Product innovation

Gambol has repeatedly expanded MYFOODIE into new formats and formulas, including probiotics, complete wet food and freeze-dried staple foods.2

MYFOODIE (麦富迪) serves as Gambol Pet Group’s flagship consumer pet food brand. Founded in 2013, it grew out of Gambol’s experience manufacturing pet food for international markets and subsequently developed into a broad premium-oriented brand for dogs and cats.

Its product philosophy revolves around meat-focused nutrition, modern formulations, specialised nutrition and attractive presentation, while its corporate strategy emphasises international expansion and innovation.

Products bearing the MYFOODIE / 麦富迪 label, whether dog food, cat food, treats or wet food, belong to Gambol Pet Group, the Chinese pet food manufacturer behind the brand.2

1. Canadian Trademarks Details: MYFOODIE — 2207268 — Canadian Trademarks Database – Intellectual property and copyright – Canadian Intellectual Property Office – Innovation, Science and Economic Development Canada
2. MyFoodie – официальный сайт, уникальные холистик корма из Китая
3. 12pack/box MyFoodie Dog Wet Food 95g 麦富迪肉粒包宠物狗狗鲜包罐头包狗狗湿粮拌粮 Mix Food/Canned Food/ Puppies Food/ Dog Treats/ Dog Food