Organic Tattva is an Indian organic-food brand that specialises in certified organic grocery and food products. The company offers a wide range of everyday food staples, including rice, pulses and dals, flours, spices, oils and ghee, dry fruits and nuts, salts, sugar and jaggery, health foods, teas and coffee, and ready-to-cook items 1.

The brand positions itself around the principles of health, ecology, fairness, care, and sustainable food production. Its core strategy involves bringing organic products directly from farms to consumers while maintaining strict quality and hygiene standards. According to Organic Tattva, its products undergo testing for up to 250 pesticide residues. The company holds several certifications, including India Organic, USDA Organic, BRC Global Standards, Kosher, and Jaivik Bharat.

Organic Tattva developed as a specialist brand aimed at integrating organic food into the mainstream Indian grocery market. Unlike brands that focus exclusively on niche health foods, Organic Tattva’s portfolio is built around everyday Indian kitchen staples such as atta (whole wheat flour), rice, dal (lentils), spices, oils, and sweeteners. This approach allows consumers to substitute conventional groceries with organic alternatives without significantly altering their dietary habits.

The company’s philosophy is summarised by its stated idea of turning the “wheel full circle,” which connects agricultural practices, environmental responsibility, and consumer health. Organic Tattva describes its operational approach as a farm-to-plate process, involving farming, processing in hygienic facilities, and delivery to consumers 2. The current leadership identifies Kriti and Rohit as the founders and CEOs.

Organic Tattva maintains a broad organic-food portfolio designed to function as a comprehensive grocery brand rather than just a specialty label. Key product categories include:

• Rice and rice products: Various types of rice and related derivatives.
• Pulses and dals: Lentils and other staple pulses.
• Flours and suji: Wheat-based flours (atta) and semolina.
• Spices and masalas: Whole and ground spice mixes.
• Oils and ghee: Cooking fats derived from organic sources.
• Dry fruits and nuts: Assorted dried fruits and nuts.
• Salts, sugar and jaggery: Natural sweeteners and seasonings.
• Health foods: Items targeted at wellness diets.
• Tea and coffee: Beverages.
• Ready-to-cook foods: Convenient meal solutions.
• Combination packs: Grocery bundles.

A central component of Organic Tattva’s brand identity is its emphasis on certified organic agriculture. The company states that its products are produced using sustainable farming techniques and chemical-pesticide-free methods. All products are claimed to be non-GMO and ethically sourced, with rigorous testing for pesticide residues 3.

The specific certifications held by the company include:

• India Organic
• USDA Organic
• BRC Global Standards
• Kosher
• Jaivik Bharat

These certifications serve to establish credibility in a market where consumers often struggle to distinguish genuinely certified organic products from those merely marketed as “natural” or “healthy.”

Organic Tattva operates on a supply philosophy described as “Farm to Plate.” The basic model follows this trajectory:

Farm → Processing / Hygienic Factory → Consumer Kitchen

The company focuses on nurturing soil and crops, maintaining high standards of processing hygiene, and conducting product testing before goods reach the end consumer. This model reflects a broader trend in India’s packaged-food industry, which seeks to convert traditionally loose agricultural commodities into branded, packaged, and quality-controlled consumer products.

The stated mission of Organic Tattva is to help people live healthier and more wholesome lives by providing 100% certified, authentic organic food.

Its vision extends to becoming a leading organic-food brand in India while promoting environmental sustainability and increasing consumer awareness about organic choices. The company aims to encourage consumers to adopt healthier and more natural eating habits.

Organic Tattva identifies four major principles guiding its operations:

1. Health: Providing food positioned as healthier and more natural.
2. Ecology: Reducing reliance on conventional agricultural practices and promoting sustainable farming.
3. Fairness: Emphasising responsible relationships throughout the supply chain.
4. Care: Maintaining quality and hygiene from agricultural production through processing and consumption.

The brand combines organic agriculture with consumer packaged goods (FMCG) branding strategies.

Organic Tattva sells through its own online platform as well as various retail and distribution channels. The official website lists service coverage across major Indian metropolitan areas, including Delhi NCR, Bengaluru, Mumbai, Hyderabad, and Kolkata, alongside a broader pan-India presence. The online assortment is designed to create a one-stop destination for organic grocery shopping.

It is important to note that Organic Tattva should not be confused with “Organic Sattva,” a separate Indian organic-food business. Organic Tattva’s corporate entity is identified as Mehrotra Consumer Products Pvt. Ltd.

Additionally, the brand is distinct from the Dharampal Satyapal (DS) Group, a large Indian FMCG conglomerate founded in 1929 and headquartered in Noida, despite occasional confusion arising from similar naming conventions in the agri-business sector.

Organic Tattva operates in a market driven by increasing consumer interest in organic agriculture, pesticide-conscious food choices, traceability, and premium packaged groceries. Its competitive proposition centres on making organic versions of familiar Indian household staples accessible through a recognisable consumer brand. Rather than requiring drastic dietary changes, the brand encourages consumers to “eat the same everyday foods, but choose an organic alternative,” particularly for regularly consumed staples like rice, atta, dal, spices, and cooking oils.

The name Organic Tattva derives from the Sanskrit term “Tattva,” which refers to an essential principle, element, or fundamental nature. Combined with “Organic,” the name reinforces the brand’s message of returning food to a more natural and fundamental form. Communications consistently emphasise concepts such as purity, authenticity, natural food, health, sustainability, and responsible farming.

1. Buy Pure Organic and Healthy Food Products Online – Organic Tattva
2. Collections – Organic Tattva
3. ORGANIC TATTVA Trademark of Mehrotra Consumer Products Pvt. Ltd. – Registration Number 5077164 – Serial Number 86946393…